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startup-launch

Startup Launch Day Playbook — Hour-by-hour execution checklist for your big launch day. Covers timezone timing, channel sequencing, real-time crisis management, and post-launch momentum. By @WeiYipei.

The English summary is being prepared. Showing the original description.

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Files included (6)

  • SKILL.md4.9 KB
  • _meta.json133 B
  • .clawhub/origin.json146 B
  • references/en/README.md2.0 KB
  • references/ja/README.md2.6 KB
  • references/ko/README.md2.2 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。


Startup Launch Day Playbook — Hour-by-Hour Checklist

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install startup-launch

What you get after installing:

  • Hour-by-hour execution plan from T-12h to 72h post-launch
  • Coordinated multi-channel activation sequence
  • Crisis management playbook (site down, negative feedback, competitor attacks)

Your launch day is ONE shot. This playbook gives you an hour-by-hour execution plan so nothing falls through the cracks. From T-minus-12-hours prep to the 72-hour post-launch sprint.

What You'll Learn

  • T-12h: Final checks (servers, links, payment, copy)
  • Hour 0: Coordinated channel activation sequence
  • Hours 1-6: Real-time monitoring and engagement tactics
  • Hours 6-24: Second-wave amplification
  • 72-hour post-launch momentum playbook
  • Crisis management (site down, negative feedback, competitor attacks)

Who This Is For

  • Founders with a launch date already set
  • Teams who have the product ready but need execution confidence
  • Anyone who's been burned by a disorganized launch before

Traffic Engineering for Launch Day (2026 field addendum)

Plan the day as arithmetic, not vibes

Fix a total-visits target, then reverse-engineer per-channel quotas — each with its own UTM short link and a named owner. Anonymized reference (an AI Agent product, late 2025): a 500K-visit launch day was assembled as ~400K from 40 creator quote-tweets, plus ~20K each from Reddit threads, geo-targeted YouTube ads, and messaging-group distribution. Final tally: ~800 signups at $6.25 per registration. The lesson cuts both ways — traffic is buildable to spec; conversion is the bottleneck you can't buy.

Sequencing patterns worth stealing

  • Split objectives across two days: half your amplifiers push the website on day one, the other half push the leaderboard (PH, etc.) on day two. One day, one goal — otherwise the streams dilute each other.
  • Burst window: get 50–100 creators publishing inside the same 24–48h. Algorithms reward density, not totals.
  • Platform relay (from the Manus/Devin post-mortems): days 0–3, X/Twitter builds the conversation → days 3–10, YouTube and newsletters consolidate it → day 10+, Reddit/HN carry the long tail. For a big launch, concentrate ~80% of spend on the same day.

Hacker News: the 30-minute verdict

The front page is decided in the first half hour — roughly 30 points and 10 comments, posted during the US morning window. Flat at minute 40 = done. Bring 2–3 prepared angles (a "Show" post, an open-source-alternative link, a how-it-works writeup) rather than one perfect post, and translate the winner for regional dev forums — one text, two communities.

Readiness gate

Don't set the date until at least 10 external developers are satisfied and still actively using the product. Pre-launch time split: 60% talking to users, 40% preparing the launch — start asset prep once the product hits "60 points," copy first, visuals later.


Built by Gingiris — orchestrated 30+ launches with combined 100k+ first-day visitors.

<!-- gingiris-community-cta:start -->

加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群: 微信添加 staywildgrow,留言「加入社群」即可。

  • 购买资料包: 微信添加 staywildgrow,咨询购买 Gingiris 出海资料包,价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口,不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

<!-- gingiris-community-cta:end -->

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