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codexkit-strategic-analysis-porter

Conduct strategic analysis using Porter's Five Forces, PESTEL, and SWOT frameworks. Assess competitive dynamics, macro environment, and internal capabilities. Synthesize into strategic implications with ranked options. Use when entering new markets, evaluating competitive position, or strategic planning.

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Strategic Analysis (Porter + PESTEL + SWOT)

When to Use

  • During annual strategic planning cycles
  • When evaluating entry into a new market or segment
  • When competitive dynamics shift significantly
  • When preparing strategic recommendations for the board

Procedure

Step 1 — Porter's Five Forces

Rate each force (1 = Low, 5 = High):

ForceGuiding Questions
Threat of New EntrantsBarriers to entry? Capital requirements? Regulatory hurdles?
Bargaining Power of SuppliersSupplier concentration? Switching costs? Unique inputs?
Bargaining Power of BuyersBuyer concentration? Price sensitivity? Switching costs?
Threat of SubstitutesAlternative solutions? Performance ratio? Switching ease?
Competitive RivalryNumber of competitors? Industry growth? Exit barriers?

Overall industry attractiveness: Average of 5 forces (inverted — lower score = more attractive).

Step 2 — PESTEL Scan

FactorKey TrendsImpact (H/M/L)Timeframe
PoliticalRegulation, trade policy, political stability
EconomicGDP growth, inflation, exchange rates, interest rates
SocialDemographics, consumer behavior, workforce trends
TechnologicalInnovation pace, automation, digital disruption
EnvironmentalSustainability pressure, resource scarcity, climate
LegalCompliance requirements, IP law, labor law

Step 3 — SWOT Synthesis

Combine Five Forces (external) + PESTEL (macro) + internal assessment:

HelpfulHarmful
InternalStrengthsWeaknesses
ExternalOpportunitiesThreats

Step 4 — Strategic Options

Generate strategic options by crossing:

  • Strengths × Opportunities → Offensive strategies
  • Strengths × Threats → Defensive strategies
  • Weaknesses × Opportunities → Reorientation strategies
  • Weaknesses × Threats → Survival strategies

Rank options by: Feasibility × Impact × Alignment with vision.

Inputs

InputRequiredFormat
Industry/market contextYesDescription or brief
Company positionYesProducts, market share, capabilities
Competitor listRecommendedKey competitors with known strengths

Output

## Strategic Analysis — [Company/Market]

### Five Forces Assessment

| Force | Rating | Rationale |
|-------|--------|-----------|
| New Entrants | 2/5 | High capital requirements, regulatory barriers |
| Supplier Power | 3/5 | Moderate concentration, some switching costs |
| Buyer Power | 4/5 | Price-sensitive market, low switching costs |
| Substitutes | 3/5 | Digital alternatives emerging |
| Rivalry | 4/5 | 5 major competitors, slow growth |
| **Industry Attractiveness** | **Moderate** (avg 3.2/5) | |

### PESTEL Summary
[Top 3–5 macro trends with impact assessment]

### SWOT Matrix
| Strengths | Weaknesses |
|-----------|------------|
| Strong brand | Limited digital capability |
| | |
| **Opportunities** | **Threats** |
| Emerging market expansion | New digital entrant |

### Strategic Options (Ranked)

| # | Strategy | Type | Feasibility | Impact | Rank |
|---|----------|------|-------------|--------|------|
| 1 | Digital transformation | Reorientation | High | High | ⭐ 1 |
| 2 | Market expansion APAC | Offensive | Medium | High | 2 |
| 3 | Cost leadership program | Defensive | High | Medium | 3 |

### Recommendation
[2–3 sentence strategic recommendation with rationale]

Definition of Done

  • Five Forces rated with rationale
  • PESTEL scan with top trends identified
  • SWOT matrix completed
  • Strategic options generated from SWOT cross-analysis
  • Options ranked by feasibility × impact
  • Clear recommendation provided

Examples

Prompt

Analyze the competitive landscape for our B2B SaaS company in the HR tech market.
We have 5% market share, strong product but weak sales team.
Key competitors: Workday, BambooHR, Deel.
Use Porter's Five Forces + PESTEL + SWOT and recommend strategic options.

Quality Criteria

  • All claims reference specific frameworks, standards, or quantifiable data
  • Content matches the stated audience's expertise level
  • Recommendations are actionable — each includes a concrete next step
  • No unsupported assertions or generic filler language

Verification (4C)

CheckQuestion
CorrectnessDo referenced frameworks and standards match their official definitions?
CompletenessAre all key concepts covered without significant gaps for the stated audience?
Context-fitWould this be useful for someone new to this domain, or is it too advanced/too basic?
ConsequenceIf a stakeholder acted on this immediately, what could they misinterpret?

Edge Cases

  • Conflicting frameworks — State which framework takes precedence and why. Document the trade-off explicitly.
  • Rapidly changing domain — Note information currency date. Flag sections likely to need updates.
  • Audience has mixed expertise levels — Provide a glossary and mark advanced sections as optional.

Changelog

  • v1.0.0 — Initial release

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