Audit multilingual and regional websites for hreflang errors, the tags that identify language alternatives. Check reciprocal links, language codes, canonical URL conflicts, and targeting signals when search results show the wrong language or country version.
International / multilingual SEO audit focused on hreflang correctness: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, hreflang vs canonical conflicts, and inconsistent signals across HTML head, HTTP headers and XML sitemap. Also reviews URL structure (ccTLD vs subdirectory vs subdomain), language targeting and geo signals. Use whenever the user runs a multi-language or multi-region site and asks about hreflang, international or multilingual SEO, the wrong-language page showing in search, or duplicate content across country versions. Trigger on: "hreflang", "international SEO", "multilingual SEO", "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", "th/en page ranking in the wrong country", or any cross-language/cross-country ranking question. For full-site audits use /seo-analysis; for a single URL use /seo-page.
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Read ../../seo/hreflang-international/WORKFLOW.md completely, then follow it as the active workflow. Resolve every relative reference from that file against ../../seo/hreflang-international/.
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