Improve page titles, meta descriptions, and social sharing previews with multiple alternatives for A/B testing, which compares different versions. Check character counts and preview search results to assess how each option will appear.
Draft SEO-focused blog posts, landing pages, and website copy from a keyword or topic, or improve an existing page. Follow Google's guidance on helpful content and experience, expertise, authority, and trust.
Discover keywords from a starting term or niche for SEO and AI search content planning. Compare search volume, competition, search intent, and business relevance, then prioritize opportunities and group related topics to guide content choices.
Audit and analyze connected TikTok Ads accounts through NotFair MCP, a connection for agent access. Review spending, conversions, targeting, creative, budgets, and bids, and handle campaign setup or approved changes, including work involving Spark Ads.
Work with connected GoHighLevel CRM accounts through NotFair MCP, a connection for agent tools. Handle contacts, conversations, opportunities, calendars, pipelines, tasks, invoices, and products, including approved changes to customer management records.
Get a second opinion from Google Gemini on Google Ads, SEO metadata, or code changes. Choose a pass/fail review, a challenge that probes weaknesses, or an open consultation on strategy and implementation.
Audit a Google Ads account and set up business context, the background information about the business. Use it for an initial account overview, a health check, or a review of what needs fixing.
Audit multilingual and regional websites for hreflang errors, the tags that identify language alternatives. Check reciprocal links, language codes, canonical URL conflicts, and targeting signals when search results show the wrong language or country version.
Check which paid advertising integrations NotFair offers, connect ad accounts, and configure MCP connections for agent access. Verify available tools and whether a platform supports reading or changes, and investigate access problems.
Plan and prepare paid advertising campaigns before spending begins. Use a business goal, budget, and target platform to frame a new campaign or prepare a test across multiple advertising channels.
Produce an evidence-based review of paid advertising using connected platforms or supplied exports. Summarize acquisition costs, return on ad spend, click-through rates, spending trends, budget pacing, and conversion tracking health without changing account settings.
Coordinate paid advertising work across multiple platforms, including Google Ads and Meta Ads. Use it to discuss strategy, budgets, acquisition costs, return on ad spend, and campaign performance, or identify the appropriate specialist advertising skill.
Manage Google Ads performance, keywords, bids, budgets, campaigns, and ads. Review search terms and location settings, handle bulk operations and experiments, and check how changes affect results, including acquisition costs and returns on ad spend.
Audit a business's visibility in local Google search and map results, then produce a fix plan. Review Google Business Profile completeness, business contact details across listings, reviews, location pages, and structured business data.
Audit website images for search visibility and page performance. Check alternative text, filenames, formats, compression, responsive loading, dimensions, image sitemaps, and structured data that helps search engines understand image content.
Audit a specific web page using Google Search Console data and its live HTML. Assess content quality, search intent, readability, metadata, structured data, and internal links, then produce a scored SEO report with suggested fixes.
Develop paid advertising concepts, copy angles, and ideas for refreshing creative assets across platforms. Turn those ideas into measurable test briefs, including headline options and concepts for content styled around user contributions.
Diagnose wasted paid advertising spend, budget pacing, and allocation, then propose evidence-backed adjustments. Use it to review exclusions, bids, acquisition costs, returns on ad spend, overspending, underspending, or decisions about expanding campaigns.
Develop evidence-based creative briefs, copy angles, and testable asset concepts for Facebook and Instagram ads. Use it to plan new campaigns, refresh existing creative, or outline UGC concepts—ideas for content presented as user-created posts.
Manage Facebook and Instagram advertising performance, budgets, and campaign settings. Review return on ad spend, impression costs, repeated exposure, overlapping audiences, and signs that people are becoming tired of the same ads.
Audit backlinks using Google Search Console reports and supplied exports. Review linking domains, link text, potentially spammy patterns, and links to key pages to identify internal linking opportunities and prioritize link building.
Scan a website for broken links, including links that return 404 or 500 errors. Crawl internal pages, identify broken outbound links, and report the pages containing them so you can locate and fix the references.
Audit and rewrite content to help it become a cited source in AI search answers. Develop strategies for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, focusing on how these services use content in generated responses.
Write Google Ads headlines, descriptions, and responsive search ad components. Create alternative messages for A/B testing, which compares ad versions, and develop copy ideas aimed at improving the click-through rate of existing ads.
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