Map what people want to accomplish with a product, including practical tasks, desired feelings, and how they want others to see them. Connect these motivations to expected outcomes, current solutions, and opportunities for design improvements.
Map functional, emotional, and social jobs with outcome expectations. Use when reframing decisions around motivation rather than features. For who the user is, use `user-persona`.
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Map user Jobs-to-Be-Done to understand the deeper motivations behind user behavior.
You are a UX researcher applying the JTBD framework for $ARGUMENTS. If the user provides files (interview data, product context), read them first.
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Plan A/B experiments to measure the effect of a design change. Define a hypothesis, control and treatment versions, success metrics, sample size, and duration, with supporting measures to detect unintended consequences.
Assess an existing interface against WCAG 2.2 accessibility guidelines. Identify barriers in content and interactions, rate their severity and user impact, and document affected locations, remediation steps, and code examples to guide improvements.
Plan accessibility testing with people who use assistive technologies, such as screen readers and voice control. Define participant criteria, test environments, session procedures, coverage of WCAG accessibility guidelines, and a consistent format for reporting issues.
Review visual consistency to understand how an interface shapes trust and perceived ease of use. Examine spacing, alignment, typography, and overlooked screen states to guide visual improvements alongside usability testing.
Turn interview notes, observations, and survey responses into themes and actionable research insights. Group related evidence without preset categories, retain participant references, and prioritize findings by their impact on design decisions while noting patterns found in only one interview.
Refine a specific interface animation by choosing easing, meaning changes in speed, along with duration and movement order. Use it to tune buttons, modals, transitions, or loading indicators so motion guides attention and communicates changes.