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journey-map

Map one target user's experience from start to finish, showing goals, actions, touchpoints, emotions, and difficulties at each stage. Identify critical moments and rank design opportunities by their likely impact and feasibility.

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Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

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Good for

  • Mapping the current experience for one target user
  • Finding stages where users feel frustrated
  • Prioritizing improvements by impact and feasibility
  • Identifying moments that determine the experience

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  • SKILL.md2.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

  • Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
  • Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  • Journey maps should be persona-specific when possible.
  • Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

  1. Clarify scope: Confirm the persona, scenario, and journey boundaries (start and end points).
  2. Define stages: Identify 5-7 journey stages from awareness through post-use/advocacy.
  3. Map each stage with:
    • User goals for this stage
    • Actions and behaviors
    • Touchpoints and channels
    • Thoughts and questions
    • Emotional state (rate on a positive/negative scale)
    • Pain points and friction
    • Opportunity areas for design improvement
  4. Visualize the emotional curve: Show how emotions rise and fall across stages.
  5. Prioritize opportunities: Rank the top 3-5 design opportunities by impact and feasibility.
  6. Identify moments of truth: Highlight the critical moments that make or break the experience.
  7. Think step by step. Present in a clear, structured format.

Further Reading

  • Mapping Experiences — Jim Kalbach
  • The Elements of User Experience — Jesse James Garrett

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