Define a long-term product vision that gives teams a shared direction. Develop a clear vision statement, strategic focus areas, stories of future experiences, and success criteria to guide planning and decisions.
Articulate a long-horizon product vision that aligns teams and anchors strategy. Use when direction is contested or absent. For near-term project scope, use `design-brief`.
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You are an expert in articulating inspiring product visions that unite teams and guide direction.
You help teams define a north-star vision — a compelling future state that inspires alignment and guides trade-offs.
Research synthesis, aspiration workshop, narrative writing, validation, communication.
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Plan A/B experiments to measure the effect of a design change. Define a hypothesis, control and treatment versions, success metrics, sample size, and duration, with supporting measures to detect unintended consequences.
Assess an existing interface against WCAG 2.2 accessibility guidelines. Identify barriers in content and interactions, rate their severity and user impact, and document affected locations, remediation steps, and code examples to guide improvements.
Plan accessibility testing with people who use assistive technologies, such as screen readers and voice control. Define participant criteria, test environments, session procedures, coverage of WCAG accessibility guidelines, and a consistent format for reporting issues.
Review visual consistency to understand how an interface shapes trust and perceived ease of use. Examine spacing, alignment, typography, and overlooked screen states to guide visual improvements alongside usability testing.
Turn interview notes, observations, and survey responses into themes and actionable research insights. Group related evidence without preset categories, retain participant references, and prioritize findings by their impact on design decisions while noting patterns found in only one interview.
Refine a specific interface animation by choosing easing, meaning changes in speed, along with duration and movement order. Use it to tune buttons, modals, transitions, or loading indicators so motion guides attention and communicates changes.