Skip to content
cccskills
FreePublished on GitHub

market-segments

Identify three to five distinct customer groups for a product. Describe their characteristics, goals, problems, and existing alternatives, then assess product fit, market potential, and competition to help compare target audiences and explore opportunities.

OriginalShow the original description

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

See how to install

Good for

  • Exploring potential customer groups for a product
  • Comparing audiences to prioritize
  • Assessing opportunities in a new market
  • Organizing customer needs from research data

Files included (1)

  • SKILL.md3.5 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

  1. Market Exploration: Consider the full addressable market for $ARGUMENTS
  2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
  3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments
  4. Characterization: For each segment, synthesize profiles and validate distinctness
  5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier
  • Size estimate (% of total market or absolute numbers if data available)
  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)
  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment
  • Frequency, context, and stakes of the job
  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment
  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment
  • Preferred solution characteristics
  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs
  • Unique value proposition for this segment
  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses
  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct
  • Prioritize segments with clear jobs-to-be-done and pain points
  • Validate segment assumptions with available data
  • Consider both greenfield opportunities and underserved segments
  • Flag segments requiring additional market research

Further Reading

Reviews

No reviews yet. Tell others what you thought.

Comments

No login needed. Share how it worked for you, ask a question, or note where it did not run.

No comments yet. Be the first to write one.

Comments are published right away. Do not include personal information such as email addresses or phone numbers. Up to 2 URLs.

0 / 1,000 characters

This form is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.

More skills from this repository

ab-test-analysis

FreeSummary

Analyze A/B test results to decide whether to launch a change, extend testing, stop, or investigate further. Check sample size, statistical significance, uncertainty ranges, and effects on other important metrics, then summarize the recommendation and next steps.

  • Checking whether an A/B test shows a meaningful difference
  • Reviewing sample size and test duration
  • Deciding whether to launch a tested change
phuryn/pm-skills27.3KUpdated Oct 16, 2026

Organize customer feature requests into themes and rank the top three against product goals, customer value, effort, and risk. For each recommendation, explain the underlying need, possible alternatives, uncertain assumptions, and simple ways to test them.

  • Grouping customer requests into themes
  • Selecting the top three requests for product goals
  • Considering alternatives to requested features
phuryn/pm-skills27.3KUpdated Oct 16, 2026

ansoff-matrix

FreeSummary

Compare growth options across existing and new products and markets using the Ansoff Matrix, a four-part planning framework. Assess opportunities, resources, competition, and risks, then develop market launch plans and a phased roadmap for priority options.

  • Comparing growth options for an existing business
  • Planning expansion into new regions or customer groups
  • Evaluating new products for current customers
phuryn/pm-skills27.3KUpdated Oct 16, 2026

Choose the first customer segment for a product launch by comparing urgent needs, willingness to pay, achievable market share, and referral potential. Get scored recommendations, a priority segment, a 90-day acquisition plan, and expansion options.

  • Choosing the first customer segment for a new product
  • Focusing limited resources on a launch market
  • Comparing segments using interviews and customer feedback
phuryn/pm-skills27.3KUpdated Oct 16, 2026

Plan low-effort experiments to check assumptions about an existing product before building a feature. Compare prototypes, A/B tests, and other methods, with a clear assumption, procedure, metric, and success threshold for each experiment.

  • Checking feature assumptions before implementation
  • Planning prototype usability tests
  • Defining metrics and success thresholds for A/B tests
phuryn/pm-skills27.3KUpdated Oct 16, 2026

Turn a new product idea into a testable hypothesis and two or three simple experiments. Define target customers, expected actions, measurement methods, and success thresholds to assess demand through behavior such as sign-ups, pre-orders, or paid commitments.

  • Testing demand before building a new product
  • Planning landing page or waitlist experiments
  • Checking willingness to pay through pre-orders
phuryn/pm-skills27.3KUpdated Oct 16, 2026

See all skills by phuryn

Report a problem with this skill