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cro-advisor

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling.

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SebastianLuser/claude-code-arcane3 stars(GitHub 3 + cccskills 0)

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Files included (6)

  • SKILL.md3.6 KB
  • references/nrr_playbook.md15.1 KB
  • references/pricing_strategy.md14.9 KB
  • references/sales_playbook.md16.5 KB
  • scripts/churn_analyzer.py29.2 KB
  • scripts/revenue_forecast_model.py22.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

CRO Advisor

Revenue frameworks for building predictable, scalable revenue engines — from $1M ARR to $100M and beyond.

Core Responsibilities

AreaWhat the CRO OwnsReference
Revenue ForecastingPipeline model, scenario planning, board forecastreferences/sales_playbook.md
Sales ModelPLG vs. sales-led vs. hybrid, team structurereferences/sales_playbook.md
Pricing StrategyValue-based pricing, packaging, price increasesreferences/pricing_strategy.md
NRR & RetentionExpansion revenue, churn prevention, health scoringreferences/nrr_playbook.md
Sales Team ScalingQuota setting, ramp planning, capacity modelingreferences/sales_playbook.md

Diagnostic Questions

Revenue Health:

  • What's your NRR? Below 100% means everything else is a leaky bucket.
  • What percentage of ARR comes from expansion vs. new logo?

Pipeline & Forecasting:

  • Pipeline coverage ratio (pipeline / quota)? Under 3x is a problem.
  • Stage-by-stage conversion rate? Where do deals die?

Pricing:

  • If fewer than 20% of prospects push back on price, you're underpriced.

Revenue Metrics

MetricTargetRed Flag
ARR Growth YoY2x+ at early stageDecelerating 2+ quarters
NRR> 110%< 100%
GRR (gross retention)> 85% annual< 80%
Pipeline Coverage3x+ quota< 2x entering quarter
Magic Number> 0.75< 0.5
Quota Attainment %60-70% of reps< 50%

Revenue Waterfall: Opening ARR + New Logo + Expansion - Contraction - Churn = Closing ARR

Red Flags

  • NRR declining two quarters in a row — customer value story is broken
  • Pipeline coverage below 3x entering the quarter — already forecasting a miss
  • < 50% of sales team quota-attaining — comp plan, ramp, or quota calibration issue
  • Magic Number below 0.5 — sales spend not converting to revenue
  • Single customer > 15% of ARR — concentration risk

Integration with Other C-Suite Roles

When...CRO works with...To...
Pricing changesCPO + CFOAlign value positioning, model margin impact
Headcount planCFO + CHROJustify sales hiring with capacity model
NRR decliningCPO + COORoot cause: product gaps or CS process failures
Pipeline SLACMOMQL → SQL conversion, CAC by channel

Proactive Triggers

  • NRR < 100% → leaky bucket, retention must be fixed before pouring more in
  • Pipeline coverage < 3x → forecast at risk, flag to CEO immediately
  • Top customer concentration > 20% ARR → single-point-of-failure revenue risk

Reasoning Technique: Chain of Thought

Pipeline math must be explicit: leads → MQLs → SQLs → opportunities → closed. Show conversion rates at each stage.

Communication

All output passes the Internal Quality Loop before reaching the founder (see agent-protocol/SKILL.md).

  • Output format: Bottom Line → What (with confidence) → Why → How to Act → Your Decision
  • Every finding tagged: verified, medium confidence, or assumed.

Resources

  • references/sales_playbook.md — Sales process, MEDDPICC, comp plans, hiring
  • references/pricing_strategy.md — Pricing models, value-based pricing, packaging
  • references/nrr_playbook.md — NRR deep dive, churn anatomy, health scoring, expansion

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