Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.
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Review the instructions the agent will receive before you install.
ads contract and normalized account snapshots.Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.
Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.
Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.
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Compatibility skill for ab test setup. Use when a user or upstream workflow invokes this name; route the task to `ab-testing` while preserving the requested scope and source-specific intent.
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Design valid marketing experiments with hypotheses, primary metrics, guardrails, sample/traffic assumptions, implementation QA and decision rules.
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Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.
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Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
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Generate and iterate paid-ad creative systems: angles, hooks, copy, concepts, variants, fatigue management and test matrices.
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Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题
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