GEO PDF Report Generator (pandoc pipeline)

Prerequisites

• pandoc — brew install pandoc
• Google Chrome — must be installed at /Applications/Google Chrome.app/

No Python dependencies. No ReportLab. No JSON data wrangling.

How It Works

1. Read GEO-AUDIT-REPORT.md in the current directory (created by /geo audit)
2. Extract cover metadata from the report (brand name, domain, GEO score, date, locations)
3. Run pandoc with the bundled CSS + HTML template to produce a self-contained GEO-REPORT.html
4. Run Chrome headless to print the HTML to GEO-REPORT.pdf

The pandoc template (~/.claude/skills/geo/templates/geo-report-template.html) injects:

• A full-bleed dark navy cover section with the GEO score badge
• Per-section cover metadata (date, business type, locations, platform)
• JavaScript that runs inside Chrome before printing to color-code score cells and severity-tag finding sections

Workflow

Step 1: Check for audit report

Look for GEO-AUDIT-REPORT.md in the current directory. If absent, tell the user to run /geo audit <url> first.

Step 2: Extract cover metadata from the report

Read the top of GEO-AUDIT-REPORT.md and extract:

Field	Where to find it
brand_name	First H1 title (after "GEO Audit Report:")
domain	Second bold line (e.g. **Domain:** alexamediasolutions.com)
geo_score	Line matching ## Overall GEO Score: XX / 100
score_label	Word after the score on that same line (e.g. "Poor", "Fair", "Good")
date	**Audit Date:** line
business_type	**Business Type:** line
locations	**Locations:** line
platform	**CMS:** line

Step 3: Run pandoc

pandoc GEO-AUDIT-REPORT.md \
  --to html5 \
  --standalone \
  --embed-resources \
  --template ~/.claude/skills/geo/templates/geo-report-template.html \
  --css ~/.claude/skills/geo/templates/geo-report-style.css \
  --metadata title="GEO Audit Report — <brand_name>" \
  --metadata brand_name="<brand_name>" \
  --metadata domain="<domain>" \
  --metadata geo_score="<geo_score>" \
  --metadata score_label="<score_label>" \
  --metadata date="<date>" \
  --metadata business_type="<business_type>" \
  --metadata locations="<locations>" \
  --metadata platform="<platform>" \
  -o GEO-REPORT.html

Replace <field> placeholders with values extracted in Step 2. If a field is not found in the report, omit that --metadata flag — the template has sensible defaults.

Step 4: Run Chrome headless

"/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" \
  --headless=new \
  --disable-gpu \
  --no-sandbox \
  --print-to-pdf="$(pwd)/GEO-REPORT.pdf" \
  --print-to-pdf-no-header \
  --no-pdf-header-footer \
  --virtual-time-budget=5000 \
  "file://$(pwd)/GEO-REPORT.html"

Step 5: Report completion

Tell the user:

• GEO-REPORT.pdf was generated in the current directory
• File size
• Optionally: open GEO-REPORT.pdf to preview it

What the PDF Contains

• Cover page — Dark navy gradient, brand name, domain, GEO score badge (colored by score), audit date, business type, locations, CMS platform
• Score tables — Cells containing XX/100 are color-coded: ≥80 green, ≥65 blue, ≥50 amber, ≥35 orange, <35 red
• Finding sections — h3 headings containing "Critical / High / Medium / Low" get severity-colored left-border callout blocks (red / orange / yellow / green)
• Section page breaks — Major sections (High Priority, 90-Day Roadmap, Component Score Summary, Generated Schema) break to new pages automatically
• Code blocks — JSON schema templates render with dark theme monospace styling
• Page footer — Brand name · GEO Audit · date + page numbers (via CSS @page)

Customizing the Report

• Colors / typography — Edit ~/.claude/skills/geo/templates/geo-report-style.css
• Cover layout — Edit ~/.claude/skills/geo/templates/geo-report-template.html
• Score thresholds for color-coding — Edit the scoreColor() function in the template's <script> block
• Which sections get page breaks — Edit the breakBefore array in the template's <script> block

Troubleshooting

Problem	Fix
pandoc: command not found	brew install pandoc
Chrome not found	Check path: /Applications/Google Chrome.app/Contents/MacOS/Google Chrome
PDF is blank / empty	Increase --virtual-time-budget to 8000
Cover metadata missing	Check GEO-AUDIT-REPORT.md has the standard header format
Fonts not loading	PDF is rendered offline; system fonts are used as fallback — this is expected