마케팅·SNS 스킬

Track Google and Meta ad spending against monthly budgets across accounts and campaigns. Project spending at month end, flag overuse or underuse, and calculate daily budget changes while accounting for weekday and weekend spending patterns.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Checking weekly spending against monthly targets
• Managing client accounts with strict monthly budgets
• Monitoring daily spending during promotions

Forecast advertising return for Google and Meta over the next 30, 60, and 90 days. Uses performance trends, seasonal patterns, and planned changes to provide scenario ranges, underlying assumptions, risks, and revenue estimates tied to planned spending.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Monthly advertising plans and client expectations
• Evaluating a planned budget increase
• Preparing revenue forecasts for quarterly reviews

Plan search pages at scale using data a business already owns. Compare seven approaches, select suitable ones, and define page templates, URL patterns, publishing stages, and checks for whether AI search services cite the pages.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Planning search pages from an existing company or product database
• Designing pages for app integrations and supported environments
• Expanding search pages across languages and regions

Analyze how often people see Meta ads and where repeated exposure starts reducing performance. Get campaign-specific frequency cap recommendations, estimated spending savings, and projections of additional reach from redirecting spending toward people who have not seen the ads.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating rising costs and audience saturation
• Auditing ad frequency across Meta campaigns each month
• Checking repeated exposure as ad budgets increase

Compare Google and Meta campaign results across countries, states, cities, or postal codes. Identify weak and strong regions, then get recommendations for bid changes, separate campaigns, and budget redistribution based on meaningful performance differences.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reallocating budgets across regions
• Reviewing results after entering new markets
• Checking quarterly shifts in regional performance

Audit Google Ads exports or pasted campaign data to find wasted spend, missing negative keywords, account structure problems, and bidding issues. Receive a health score, specific fixes, and a prioritized action plan with confidence levels.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding search terms that spend without converting
• Reviewing negative keyword coverage
• Checking Quality Scores and bidding strategies

Compare current and previous Google and Meta campaign data to investigate rising cost per acquisition, the cost of each conversion. Receive contributing factors ranked by impact, affected campaigns or audiences, and prioritized fixes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating a sudden rise in acquisition costs
• Explaining performance declines to clients
• Checking for campaign issues after the weekend

Design reusable SEO page templates from a niche and data source. Get title patterns, page sections, internal linking rules, structured data for search engines, and requirements that keep each page useful and distinct.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Planning location pages for a service
• Designing product comparison page templates
• Building industry-specific software recommendation pages

Compare Google and Meta campaign results across mobile, desktop, and tablet. Identify device performance gaps, investigate whether ads, landing pages, or audiences explain them, and receive recommendations for bids, campaign splits, and page changes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating device differences in acquisition costs
• Checking mobile performance after a landing page redesign
• Reviewing mobile traffic growth without more conversions

Restructure existing web pages so AI assistants can extract and cite answers accurately. Get rewritten sections, comparison tables, FAQs, and JSON-LD structured data, a machine-readable description of page content, while preserving readability.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Improving high-traffic pages for AI citation
• Preparing comparison, pricing, or best-of content
• Revising pages that rank on Google but lack AI citations

Turn a long article into LinkedIn posts, Twitter/X threads, newsletter snippets, ad openings, and short video scripts. The skill adapts structure and length for each channel while keeping the original message and brand voice consistent.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Turning one blog article into posts for several channels
• Preparing newsletter teasers for an existing article
• Creating ad openings from published content

Audit Reddit Ads data to assess community targeting, creative fit, and bidding efficiency. Get prioritized fixes, suggested communities to add or exclude, and feedback on whether ad copy suits the communities it reaches.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Review Reddit advertising spend and campaign performance
• Find relevant subreddit communities to target
• Revise ad copy that feels too promotional

Review LinkedIn campaign exports or pasted metrics to identify weak click rates, audience targeting issues, form friction, and inefficient spending. Receive a structured audit with B2B benchmark comparisons and prioritized recommendations.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating low LinkedIn ad click rates
• Reviewing audience targeting and lead quality
• Simplifying lead generation forms

Track how AI assistants describe a brand by comparing repeated answers to a fixed set of questions. The skill flags factual errors and changes in tone, identifies likely sources, and drafts correction requests and updates to owned content.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Monitoring AI answers after pricing or feature changes
• Checking brand descriptions during a rebrand
• Tracking answer changes after negative press

Analyze competitor ads from Meta Ad Library and Google Ads Transparency Center, organize their messages and formats, and compare them with your strategy to find unused angles and ideas for campaign tests.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Quarterly reviews of competitor advertising
• Finding unused angles before creative brainstorming
• Understanding advertising in a new market

Analyze Google and Meta conversion journeys from the first ad click to a purchase or inquiry. Identify common paths, drop-offs, campaign contributions, and conversion delays to guide budget and targeting adjustments.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Understanding journeys across Google and Meta ads
• Checking campaign contributions before budget cuts
• Analyzing lengthy conversion journeys

Analyze a site and target keywords to identify technical SEO issues, page improvements, missing content, and backlink opportunities. Receive a prioritized action plan and a writing brief with an outline, questions, and suggested internal links.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Auditing technical SEO issues across a site
• Finding content topics covered by competitors
• Preparing article briefs for target keywords

Create consistent naming rules for Google and Meta campaigns, ad groups, ad sets, and ads. Get field definitions, allowed values, a team reference sheet, and mappings from existing names to support filtering and reporting.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Helping new team members navigate advertising accounts
• Organizing inconsistent names in inherited accounts
• Preparing naming rules before expanding markets or products

Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Planning a test for a new ad headline
• Estimating traffic and time needed for a landing page test
• Checking whether interim results justify choosing a winner

Plan how to divide your advertising budget across Google and Meta channels using recent results. Compare proposed allocations, expected conversions and revenue, and the return from additional spending in each channel.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Monthly or quarterly advertising budget reviews
• Redistributing spend after a total budget change
• Allocating budget to a newly added channel

Analyze cited URLs from AI answers to find where your business could earn mentions. Get ranked sources, citation frequency by source type, feasibility assessments, and draft outreach messages or content briefs.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding sources frequently cited in AI answers
• Prioritizing content and PR activities
• Comparing review platforms with owned content

Turn Google and Meta campaign metrics into a plain English executive summary for client reports. Highlights results with specific numbers, explains likely causes, puts problems in context, and suggests next steps connected to the performance data.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Writing weekly and monthly client report summaries
• Explaining advertising results to internal stakeholders
• Preparing account narratives for quarterly reviews

Create a complete email sequence from the target audience, offer, buying concerns, and brand voice. Get subject line options, preview text, full messages, calls to action, and a timing plan that keeps the tone consistent.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Writing a welcome email sequence after signup
• Creating follow-up emails that address buying concerns
• Planning a promotional email sequence for an offer

Review landing pages alongside Google and Meta ads to identify mismatched promises, unclear calls to action, and burdensome forms. Get specific recommendations for headlines, offers, and the content visitors see before scrolling.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating falling conversion rates with stable ad metrics
• Reviewing landing pages before a campaign launch
• Developing hypotheses for landing page A/B tests