마케팅·SNS 스킬

Audit technical issues that affect how search engines discover and index a website. Review speed, crawling controls, redirects, and migration risks, then receive evidence-backed findings, scored checks, and a prioritized repair plan.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating pages missing from search results
• Checking loading speed and Core Web Vitals
• Reviewing redirects before a site migration

Maintain platform reference cards covering character limits, text cutoffs, hashtags, media specifications, link placement, and disclosure labels. Each entry separates official documentation from informal advice and records verification dates so outdated guidance can be flagged.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Checking platform requirements before drafting posts
• Separating documented rules from informal advice
• Finding platform guidance overdue for review

Review weekly social media results using consistent metric definitions and median post performance. Separate organic posts from paid promotion, identify strong and weak performers, assess community participation, and turn the evidence into changes for the next posting cycle.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reviewing weekly social media performance
• Keeping engagement rate definitions consistent over time
• Choosing what to keep, stop, or try in the next posting cycle

Collect public brand mentions, classify them into six categories, and assign response owners and deadlines. Compare activity with a seven-day baseline, flag spikes, and track funding, hiring, or launches at target companies while disclosing coverage limits.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Setting up brand listening queries
• Checking mention spikes against a seven-day baseline
• Sorting mentions by response owner and deadline

Create a participation plan before promoting in a community. Get community rules, account-history expectations, a record of contributions and promotional requests, and readiness criteria. For owned communities, also plan entry paths, onboarding, and member lifecycle stages.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Planning community participation before a promotion
• Reviewing rules and account-history expectations
• Defining criteria for promotion readiness

Turn one idea into ready-to-paste posts tailored to each social platform. Prepare threads, captions, link placement, accessibility text, and optional carousel slide specifications while checking product claims against approved wording.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Adapt one idea into posts for several social platforms
• Rewrite a blog section as an X thread and LinkedIn post
• Plan carousel slides for 小红书 and IG

Design employee and founder sharing programs with voluntary participation, personalized share kits, disclosure lines, and staggered posting windows. Get roster and Slack or Teams distribution specifications, plus safeguards against identical coordinated posts and organized engagement exchanges.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Designing a voluntary employee sharing program
• Preparing personalized launch share kits
• Planning founder posts and disclosure lines

Build an ongoing social posting calendar with topic allocation, recurring channel slots, queue depth, and batch preparation. Plan evergreen reuse with freshness checks and leave room for timely posts, adjusting initial content ratios using the team's own analytics.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Building a recurring posting calendar across social channels
• Balancing posting frequency with the team's response capacity
• Planning evergreen reuse with freshness checks

Measure share of voice, the proportion of mentions belonging to a brand compared with a fixed competitor group. Produce platform-specific trends, optional sentiment-weighted results, and a separate attention-share measure based on Wikipedia pageviews.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Compare brand mention share with a fixed competitor group
• Track monthly share-of-voice changes by platform
• Compare sentiment-weighted and unweighted mention share

Prepare a social media crisis protocol with five severity levels, rules for pausing scheduled posts and paid promotion, initial statements, approval roles, and recovery checks. It produces procedures for people to execute during an incident.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Preparing a social media crisis protocol
• Assessing a sudden surge in brand mentions
• Defining spokesperson and approval roles

Audit a page’s titles, descriptions, headings, keyword placement, links, and images for SEO issues. Get evidence-backed scores and prioritized fixes, with options to compare competitors or identify recurring problems across groups of similar pages.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Checking a page after a search ranking drop
• Reviewing an article before publication
• Comparing page elements with a competitor

Estimate traffic from private sharing, such as DMs and group chats, using GA4 exports and branded search trends. Produce tagged-link specifications, a signup survey field, and an attribution report that clearly separates estimates from measured data.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating unexplained direct traffic
• Designing tracking for share buttons
• Replacing a form field with a discovery-source question

Extract a brand or founder’s writing style from their own posts, emails, and decks. Build a versioned reference covering platform-specific tone, banned phrases, disclosure wording, authentic examples, and content themes with estimated allocations.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Documenting a founder’s writing style
• Defining tone for each social platform
• Organizing banned phrases and disclosure wording

Choose which social channels to run by comparing audience evidence, platform features, access options, and weekly workload. Get a prioritized channel plan that accounts for publishing, comments, and direct messages within your team's available time.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Choosing social channels before starting regular posts
• Assessing whether to add 小红书 or 视频号
• Reducing channel workload to match team capacity

Review an article or draft against 80 content-quality checks covering evidence, credibility, and disclosure. Receive a publication-readiness verdict and prioritized fixes, with a total score only when all applicable evidence is available.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reviewing a product review before publication
• Checking evidence of experience, expertise, and trust
• Identifying missing sources and disclosures

Plan a site's page hierarchy, navigation, and URLs, or improve links between existing pages. Get visual site maps, a structure score, and prioritized recommendations covering isolated pages, link destinations, and descriptive link text.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Plan page hierarchy and navigation for a new site
• Restructure pages that are difficult to reach
• Find pages with no incoming internal links

Organize social comments, DMs, and mentions by context and response priority. Prepare ranked reply drafts, response deadlines, escalation owners, and permission records for reposting fan content, with humans responsible for posting.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Triage comments, DMs, and mentions
• Draft replies that account for irony and context
• Define response deadlines and escalation owners

Draft SEO articles and landing pages around target keywords and search intent, or assess declining existing pages. Produces structured copy, evidence flags, prioritized updates, and a republishing plan based on available performance data.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Drafting an SEO article around a target keyword
• Creating a landing page from a content brief
• Refreshing an outdated blog post

Turn interviews, case notes, and testimonials into reusable brand story units. Organize origin, founder, customer, transformation, and proof stories around existing messaging pillars, with claim references and clear labels showing which evidence is measured, supplied, or still missing.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Organizing customer interviews into reusable story material
• Collecting origin, founder, and transformation stories
• Linking stories to messaging pillars and claim references

Create SEO reports comparing traffic, rankings, backlinks, content results, and citations in AI answers across periods. A separate alert mode defines monitoring thresholds, notification routes, and response priorities for future changes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Creating monthly SEO reports for stakeholders
• Defining alerts for traffic or ranking drops
• Reviewing changes in citations in AI answers

Inventory what your website, decks, social profiles, and emails currently say. Compare each message with your intended positioning, flag unsupported claims, and create a dated baseline with sources for tracking future changes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Inventory current messaging across owned channels
• Compare existing copy with the intended brand message
• Record a baseline before changing brand positioning

Assess a domain's trust and credibility as a citation source against a defined group of comparable sites. Review 40 evidence-based checks covering links, identity, trust, and visibility, with clear evidence gaps, verified risks, and recommended fixes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Assess a domain's credibility as a citation source
• Establish a trust baseline against comparable sites
• Review evidence of link manipulation or search penalties

Evaluate social trends against your brand using dated evidence for the relevant platform, region, and timeframe. Get supported recommendations on participation and timing, or a precise collection plan when the evidence is insufficient.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding evidence-backed trends relevant to a brand
• Deciding whether to join a hashtag or challenge
• Planning campaign timing around cultural events

Prepare launch communications with a three-tier media and analyst list, tailored story angles, a schedule for pitching before information becomes public, a press release draft, and an analyst briefing outline. Plans follow the recorded launch date and approved claims.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Build a tiered media list for a product launch
• Plan press pitches around an information release date
• Draft a press release from approved product claims