마케팅·SNS 스킬

Assess an app's readiness for App Store editorial featuring and shape a pitch around its design, quality, Apple technologies, story, and timing. The skill also helps plan In-App Events as a self-serve way to gain visibility.

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• Assessing an app's readiness for editorial featuring
• Drafting a pitch for an upcoming app update
• Planning In-App Events for seasonal or product moments

Plan App Store localization for new countries by comparing market potential, competition, effort, and revenue opportunity. The skill covers adapting store metadata, screenshots, and messaging to local search habits and cultural expectations, then monitoring results after launch.

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• Choosing which countries to localize for
• Adapting App Store metadata for a target market
• Planning localization for screenshots and app previews

Set up and optimize Apple Search Ads campaigns with keyword groups, match types, bids, and budgets. Review search terms and performance metrics, and plan custom product pages that align an ad group with the app page users see.

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• Structuring brand, competitor, category, and discovery campaigns
• Reviewing search terms and refining keyword bids
• Matching custom product pages to ad group intent

Audit an app paywall and its conversion funnel, then prioritize changes to copy, plan display, trial offers, trust elements, or placement. The skill also outlines one-variable A/B tests so teams can evaluate paywall changes with appropriate sample sizes.

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• Auditing a paywall that has low conversion
• Comparing monthly and annual plan displays
• Planning a trial offer or CTA test

Build a dated launch plan for a new app or major update. Organize preparation, launch-day outreach, channel choices, budgets when relevant, and follow-up metrics into a checklist shaped around the launch date and audience.

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• Creating a launch checklist for a new app
• Planning a major update announcement
• Scheduling press and social outreach

Design and interpret tests for App Store listing elements such as icons, screenshots, and preview videos. Create hypotheses and variants, estimate the impressions and time needed, and review results to guide conversion improvements.

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• Planning a test for an app icon or screenshots
• Estimating test duration from impressions and conversion rate
• Interpreting product page test results

Plan and script app preview videos for App Store or Google Play. Get a timed scene outline, platform-specific content guidance, poster-frame advice, and a production checklist covering footage, captions, localization, and submission requirements.

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• Planning an App Store preview video
• Writing a timed promo video script
• Choosing an iOS poster frame

Improve an app’s first-run experience by mapping the steps from opening the app to the first meaningful action. Identify friction, review permission and sign-up timing, and suggest changes that can help more new users reach activation.

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• Reviewing an app’s onboarding flow
• Finding where new users drop off
• Improving permission prompt timing

Plan Apple Custom Product Pages for distinct campaign audiences. Shape promotional text, screenshots, and preview videos for each traffic source, map URLs to campaigns, and define how to monitor page views, conversion, and installs in App Store Connect.

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• Matching App Store pages to ad audiences
• Planning variants for Apple Search Ads
• Creating campaign-specific page messaging

Plan or improve an in-app referral program by choosing rewards for inviters and new users, mapping the invite and deep-link flow, and accounting for fraud controls. Get a launch checklist and measures such as invite conversion and the viral coefficient, which estimates growth from sharing.

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• Designing rewards for both the inviter and the invited user
• Planning an invite flow with share links and deferred deep links
• Adding fraud checks and reward limits before launch

Diagnose app retention using Day 1, Day 7, and Day 30 metrics, then prioritize changes across activation, habit formation, engagement, and long-term use. Get tactics for messaging, feature discovery, win-back, and subscription cancellation flows.

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• Diagnosing retention drops across the first 30 days
• Improving activation and time to the first value moment
• Planning useful push messages and engagement features

Find and prioritize App Store keywords for an app by expanding seed terms and assessing search volume, competition, relevance, intent, and current rank. The skill groups opportunities into primary, secondary, and long-tail targets for a focused keyword strategy.

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• Finding keywords for an app
• Comparing keyword volume and difficulty
• Finding gaps in competitor rankings

Evaluate App Store or Google Play categories for an app using audience fit, competition, chart visibility, and editorial featuring potential. Compare primary and secondary choices, and outline when a category switch may be worthwhile and what to monitor afterward.

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• Comparing category options for an app
• Choosing primary and secondary App Store categories
• Assessing whether to switch categories

Track competitor apps over time by comparing store metadata, keyword rankings, ratings, reviews, chart positions, and pricing. Receive a recurring change report that highlights emerging opportunities, threats, and possible responses for your app.

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• Tracking weekly changes in competitor listings
• Finding keywords competitors gained or dropped
• Monitoring rating and review trends

Compare App Store chart snapshots to find apps with notable rank gains or drops, new entries, and apps leaving the top charts. Get a concise briefing or a fuller report with context on possible causes, category patterns, and implications for your app.

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• Finding apps rising or falling quickly in a chart
• Spotting new apps entering the top 100
• Reviewing which apps have dropped out of a category chart

Compare mobile apps across store metadata, keyword rankings, screenshots, reviews, growth signals, and monetization. The analysis highlights where competitors have an advantage, where your app stands out, and practical opportunities for improving its positioning and store strategy.

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• Comparing app store listings with competitors
• Finding keywords competitors rank for
• Reviewing competitors’ screenshots and positioning

Improve app store titles, subtitles, keyword fields, and descriptions for search visibility and user appeal. The skill checks platform character limits, reduces repeated keywords, and drafts alternative metadata with keyword coverage and rationale for each choice.

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• Rewriting an app title within store limits
• Creating an iOS keyword field without repeated terms
• Improving listing copy for search and downloads

Improve a Google Play listing by reviewing its title, descriptions, keywords, screenshots, feature graphic, and ratings. Get a Play Store listing draft or an audit with prioritized changes, plus guidance on experiments and localization.

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• Drafting a keyword-aware Play Store listing
• Auditing an existing Google Play page
• Planning listing experiments

Build a broad App Store market briefing by combining chart movements, trending search terms, Apple featuring, new releases, and category benchmarks. Get a quick summary or a detailed weekly report with competitive context and practical opportunities to monitor.

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• Getting a daily or weekly App Store market briefing
• Combining chart movements with keyword trends
• Tracking featured apps and recent releases in a category

Turn a product, release, paper, or other work into tailored launch and publicity copy for channels such as LinkedIn, X, Discord, and YouTube. The skill also provides platform limits and asset requirements, plus a suggested posting sequence.

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• Announcing a product or feature launch
• Sharing an open-source release across channels
• Promoting a paper, blog post, or demo video

Plan or improve customer referral and affiliate programs by shaping incentives, sharing mechanics, timing, fraud controls, and measurement. Assess whether referrals fit a product and track whether referred customers stay, rather than counting signups alone.

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• Design a customer referral or affiliate program
• Diagnose a program that is not producing results
• Choose incentives that reward valuable outcomes

Build and qualify prospect lists, write concise cold outreach, and improve follow-up sequences across channels. Use it to identify timely buying signals, diagnose weak response results, and decide whether a market segment is worth pursuing.

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• Building a qualified prospect list
• Writing a concise cold email
• Improving a sequence with few replies

Improve the path from signup to a new user’s first meaningful result. Define the action that signals real value, refine signup and onboarding, and diagnose where people drop off so more accounts become active users sooner.

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• Designing or fixing signup and onboarding
• Finding why signups do not become active users
• Reducing time to a first meaningful result

Plan conferences, trade shows, webinars, and field programs around a clear business goal. Weigh audience fit and full costs, prepare follow-up, and measure direct and influenced pipeline with stated assumptions.

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• Deciding whether to sponsor an event
• Planning a conference booth or webinar
• Designing timely follow-up for attendees