마케팅·SNS 스킬

Use this skill to shape a product offer around the outcome customers want and the value they perceive. It helps package benefits, bonuses, guarantees, pricing, real limits, and a clear name into a complete offer, with guidance to keep claims honest.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Making a product offer more compelling
• Choosing bonuses that address buyer concerns
• Designing a money-back guarantee

Use this skill to apply seven persuasion principles to product experiences, landing-page copy, and sales messaging. It helps identify trust signals and ways to communicate value while checking that claims are truthful, choices remain reversible, and urgency reflects real limits.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Improving trust signals on a landing page
• Reviewing testimonial and social-proof sections
• Writing truthful urgency or scarcity messages

Analyze why users do not return and design product engagement loops using four stages: trigger, action, variable reward, and investment. It also checks onboarding and engagement ideas for user benefit and ethical concerns.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding reasons users leave after signup
• Planning a habit-focused onboarding flow
• Reviewing notification and re-engagement ideas

Find where people abandon a specific conversion flow, such as signup, checkout, or onboarding. It combines funnel metrics with customer feedback to identify causes, prioritize message, offer, proof, and usability changes, and plan experiments that measure whether each fix works.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding abandonment points in checkout or signup
• Diagnosing drop-off during onboarding
• Planning measured fixes for one conversion flow

Clarify how a product should be understood in its market. Map customer alternatives, genuinely distinctive attributes, customer value, best-fit buyers, and a market category, then capture the decisions in a shared positioning canvas.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Positioning a new product before launch
• Reframing a product in a crowded market
• Identifying customer alternatives and differentiators

Audit an underperforming live website to find why visitors leave, then build a prioritized backlog of evidence-based fixes for usability, visual hierarchy, messaging, and speed. Each major change becomes a testable experiment, with decisions and progress recorded for later sessions.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Diagnosing why a landing page fails to convert
• Auditing a homepage for clarity and usability
• Prioritizing website speed and messaging fixes

Review a pitch, product explanation, presentation, or other message using six traits: simplicity, surprise, concreteness, credibility, emotion, and stories. The framework helps identify what people may forget or misunderstand and suggests specific ways to make the core idea clearer and easier to recall.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Making a product pitch easier to remember
• Simplifying a complex product explanation
• Reviewing a presentation or tagline

Improve a website that already gets visitors but converts too few of them. The guided process uses visitor research to shape lead capture, messaging, offers, and referrals, then records decisions and next steps in project documents so work can resume later.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Improve sales or signups on a site with existing traffic
• Capture leads who are not ready to buy
• Clarify site messaging and strengthen an offer

Diagnose activation and retention problems by checking motivation, ability, and prompts, the three conditions in the B=MAP behavior model. Find friction, simplify first actions, and connect timely prompts to real user goals.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating drop-off after a user’s first session
• Reducing friction in signup and onboarding
• Finding the weakest step in a core product action

Use the STEPPS framework to understand why people share products, campaigns, and content. Assess social currency, everyday triggers, emotion, visibility, practical value, and stories, then identify ways to make sharing more deliberate and keep the brand part of the story.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding why customers are not sharing a product
• Designing referral features or shareable campaigns
• Making useful content easier to pass along

Build a new website or landing page through a guided sequence: clarify the audience and message, shape the design, improve usability, and plan conversion elements. The skill asks for decisions along the way and records project documents so work can resume later.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Starting a website or landing page from a blank page
• Turning a validated idea into a marketing page
• Planning a SaaS landing page around one main conversion goal

Audit landing pages and conversion flows to discover why visitors do not take action. Use customer research to map objections, place credible proof where concerns arise, and create prioritized A/B test hypotheses with clear metrics and sound testing practices.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Investigating low landing page signups
• Finding checkout friction and cart abandonment
• Building customer-backed test hypotheses

Build a practical marketing plan across nine stages, from choosing a target market and reaching prospects to lead nurturing, sales, customer experience, retention, and referrals. Organize the work in a one-page grid with measurable actions.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Drafting a marketing plan from scratch
• Choosing a target market and acquisition channels
• Planning lead capture and follow-up

Audit an app’s store listing and discoverability across metadata, screenshots, ratings, rankings, and conversion signals. The skill scores key areas, compares competitors, and produces prioritized quick wins and longer-term recommendations for improving the listing.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Auditing an app store listing
• Diagnosing weak search rankings
• Reviewing screenshots and metadata

Improve app store titles, subtitles, keyword fields, and descriptions for search visibility and user appeal. The skill checks platform character limits, reduces repeated keywords, and drafts alternative metadata with keyword coverage and rationale for each choice.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Rewriting an app title within store limits
• Creating an iOS keyword field without repeated terms
• Improving listing copy for search and downloads

Audit an app paywall and its conversion funnel, then prioritize changes to copy, plan display, trial offers, trust elements, or placement. The skill also outlines one-variable A/B tests so teams can evaluate paywall changes with appropriate sample sizes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Auditing a paywall that has low conversion
• Comparing monthly and annual plan displays
• Planning a trial offer or CTA test

Evaluate and improve app icons for visibility in App Store search and browse. Review small-size clarity, contrast, category distinction, and brand fit, then plan variant tests and compare install conversion results to guide a refresh.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reviewing an icon for clarity at small sizes
• Developing distinct icon variants for testing
• Planning App Store or Play Store icon experiments

Diagnose app retention using Day 1, Day 7, and Day 30 metrics, then prioritize changes across activation, habit formation, engagement, and long-term use. Get tactics for messaging, feature discovery, win-back, and subscription cancellation flows.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Diagnosing retention drops across the first 30 days
• Improving activation and time to the first value moment
• Planning useful push messages and engagement features

Build a shared marketing brief for an app by organizing its audience, value, competitors, store listing, goals, resources, and markets. The resulting context document gives later app store optimization and marketing work a common starting point.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Preparing a marketing brief before app store optimization work
• Updating an app's audience, positioning, or goals
• Organizing competitor and market information

Plan and improve paid campaigns that bring users to a mobile app. Get channel and budget recommendations, campaign structures, creative briefs, and a schedule for reviewing install costs and revenue performance.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Choosing ad channels for a mobile app budget
• Planning campaign structure, audiences, and creatives
• Reviewing CPI, CPA, and ROAS to guide optimization

Improve an app’s first-run experience by mapping the steps from opening the app to the first meaningful action. Identify friction, review permission and sign-up timing, and suggest changes that can help more new users reach activation.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reviewing an app’s onboarding flow
• Finding where new users drop off
• Improving permission prompt timing

Prepare an app for media coverage with a clear story angle, press release, concise journalist pitches, press kit checklist, and outreach timeline. The skill helps plan targets across publications and launch communities, then organize follow-ups around launch.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding a news angle for an app launch
• Drafting a press release
• Writing tailored journalist pitches

Build a dated launch plan for a new app or major update. Organize preparation, launch-day outreach, channel choices, budgets when relevant, and follow-up metrics into a checklist shaped around the launch date and audience.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Creating a launch checklist for a new app
• Planning a major update announcement
• Scheduling press and social outreach

Improve a Google Play listing by reviewing its title, descriptions, keywords, screenshots, feature graphic, and ratings. Get a Play Store listing draft or an audit with prioritized changes, plus guidance on experiments and localization.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Drafting a keyword-aware Play Store listing
• Auditing an existing Google Play page
• Planning listing experiments