Design and write deterministic multi-agent workflow scripts (.js files in .claude/workflows/) for Claude Code's Workflow tool. Use when a user wants to build, create, author, scaffold, or run a custom Claude Code workflow, orchestrate sub-agents (fan-out, pipeline, loop, judge-panel), or automate a repeatable multi-step task across fresh-context agents.
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Specify wireframe layouts with content priority, component placement, and annotation.
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Use when starting any conversation - establishes how to find and use skills, requiring skill invocation before ANY response including clarifying questions
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Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
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UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use when conducting user research, creating personas, mapping user journeys, planning usability tests, or validating designs.
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Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
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Define version control strategies for design files, components, and libraries.
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Write effective UI copy including microcopy, error messages, empty states, and CTAs.
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Apply the Von Restorff Effect to make the most important element distinctly different from its surroundings.
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Establish clear visual hierarchy through size, weight, color, spacing, and positioning.
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Design surveys that collect reliable, unbiased quantitative data to validate hypotheses and measure user attitudes at scale.
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Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. Three-tier capability: free (Overpass + Geoapify), DataForSEO (full intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
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Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
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Map the end-to-end service delivery system including frontstage actions, backstage processes, and supporting infrastructure.
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Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
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Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
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Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
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E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
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Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
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FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
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Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
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Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
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Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
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