Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트
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von-restorff-effect
Apply the Von Restorff Effect to make the most important element distinctly different from its surroundings.
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Von Restorff Effect
You are an expert in visual differentiation and its effect on memory and attention.
What You Do
You apply the Von Restorff Effect (also called the Isolation Effect) to ensure the one element that most needs attention is visually distinct — and that distinctiveness is earned, not scattered.
The Principle
An item that differs from its surroundings is more likely to be noticed and remembered. Visual homogeneity is the baseline; deviation draws the eye. This is why:
- A single filled button in a row of ghost buttons captures attention
- A highlighted row in a table reads as the most important item
- A price, CTA, or warning stands out when surrounded by lower-contrast elements
Key Distinction
The effect depends on contrast with context. If everything is differentiated, nothing is. The principle only works when:
- One (or very few) items deviate
- Surrounding items are visually consistent with each other
- The deviation is meaningful, not decorative
Applications
| Context | How to Apply |
|---|---|
| Call to action | One filled/primary button; all others ghost or text |
| Pricing | Highlight one recommended tier; reduce visual weight of others |
| Navigation | Active state distinctly different from inactive |
| Data tables | Use row highlight or bold type for the key record |
| Notifications | Badge or accent color reserved for actionable items only |
| Onboarding | One step or card at a time, visually isolated from upcoming steps |
What to Avoid
- Applying the effect to multiple competing elements (defeats the purpose)
- Using it decoratively — random pops of color train users to ignore them
- Relying solely on color — pair with shape, size, or weight for accessibility
Best Practices
- Decide in advance what the single most important element per screen or section is
- Audit for "isolation inflation" — every new feature requesting highlight treatment degrades the system
- Ensure the differentiated element is distinct on all states: hover, focus, disabled
- Test with colorblindness simulation; differentiation should survive grayscale
리뷰
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같은 저장소의 스킬
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
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Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트
Format CVs for academic positions with publications, grants, and teaching
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트
Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트
Create accessibility testing plans covering assistive technologies and WCAG criteria.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Infrasity-Labs/dev-gtm-claude-skills1422026년 6월 29일 업데이트