Corey Haines

Plan how to earn backlinks and third-party mentions for specific pages. Compare competing pages, identify suitable placement opportunities, draft outreach messages, and track search rankings alongside mentions on pages cited by AI assistants.

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• Compare backlinks to competing pages
• Request links for existing unlinked brand mentions
• Find inclusion opportunities in AI-cited recommendation lists

Set up and troubleshoot website conversion tracking for leads and purchases. Check that events represent confirmed success, prevent duplicate counts, and verify that conversions actually reach advertising or analytics platforms.

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• Set up tracking for confirmed form submissions
• Investigate missing or duplicate conversions
• Check differences between GA4 and Google Ads

Create product demos, explainers, and social clips by choosing among AI footage, virtual presenters, code-based video templates, and editing tools. The skill guides scripts, visuals, captions, reusable production workflows, and exports suited to the target platform.

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• Creating a product demo with screen recordings and captions
• Producing an explainer with an AI presenter
• Generating multiple social clips from one template

Design and improve in-app screens that invite users to pay or upgrade. Plan messages, timing, feature previews, and payment steps for usage limits, locked features, and trial endings, with clear options to dismiss or continue free.

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• Design upgrade prompts at free usage limits
• Improve trial expiration screens
• Explain paid features when users try to access them

Design the processes connecting marketing, sales, and customer success. Produce documents for lead scoring, meaning prospect prioritization, along with assignment rules, handoff deadlines, deal stages, CRM workflows, and dashboards that show where prospects stall.

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• Defining marketing-to-sales handoff rules
• Designing lead scores and assignment rules
• Organizing deal stages and CRM workflows

Create social posts, slide sequences, and short video scripts adapted to each platform. Repurpose blogs or recordings into standalone content, build a posting calendar, and use audience responses and performance data to guide revisions.

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• Turn a blog post into content for several platforms
• Plan a weekly social posting calendar
• Write short video scripts and opening hooks

Plan webinars, conferences, dinners, and other events around measurable business goals. Tailor preparation, conversations, follow-up, and evaluation to your role as a host, sponsor, speaker, or attendee, with an emphasis on qualified meetings.

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• Plan a webinar around prospective customers' needs
• Evaluate whether a conference sponsorship is worthwhile
• Arrange meetings before attending a conference

Design subscription retention workflows for customers who choose to cancel and those whose payments fail. The skill covers cancellation surveys, relevant offers, pauses, payment retries, reminder emails, usage-based warning signals, and metrics for evaluating retention efforts.

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• Designing a cancellation flow with a reason survey
• Matching pause or plan-change offers to cancellation reasons
• Planning payment retries and reminder emails

Plan free resources that encourage email signups and attract relevant prospects. Choose a format and topic, outline the content, and organize access requirements, delivery, promotion, and measurement around the audience’s buying stage.

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• Choosing a free resource for email signups
• Repurposing existing content into a downloadable offer
• Planning signup forms and resource delivery

Improve the experience after signup so new users reach a useful result sooner. Review setup steps, checklists, empty screens, and email triggers, then produce a prioritized audit or a redesigned flow with a measurement plan.

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• Investigate drop-off during initial setup
• Design a first-session checklist
• Write guidance for screens with no data

Find and qualify prospective customers for B2B, SaaS, local businesses, or early-stage products. Define target criteria, gather supporting sources, verify email contacts, and prioritize prospects in a lead sheet or an evidence report for first-customer discovery.

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• Build a prioritized list of B2B prospects
• Find local businesses in a target area
• Discover first customers from public demand signals

Plan press outreach for software products, develop story angles, and prepare pitches, press materials, and podcast briefs. The skill also guides crisis communications, including initial statements and responses to breaches or outages.

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• Developing story angles for journalist pitches
• Preparing a press page and media kit
• Preparing for a podcast appearance

Plan a website's pages, hierarchy, navigation, URLs, and internal links. Produce page trees, visual sitemaps, URL tables, and navigation specifications to guide a new site or reorganize an existing one around visitor needs and business goals.

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• Plan the page structure for a new website
• Reorganize navigation on an existing site
• Design URLs and internal links for a blog section

Design SMS, MMS, and WhatsApp campaigns for cart recovery, customer follow-ups, promotions, and transactional messages. Plan triggers, timing, copy, consent handling, platform selection, and measurement while accounting for message costs and regional requirements.

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• Designing abandoned cart reminder messages
• Planning post-purchase and customer win-back messages
• Reviewing consent and unsubscribe handling

Plan and validate tracking for marketing and product decisions. Define events, configure GA4 and Google Tag Manager, standardize campaign link labels, and calculate metrics using matching time periods to produce dependable measurement plans and findings.

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• Design a tracking plan for signups and purchases
• Investigate missing or duplicate events
• Standardize UTM labels across campaign links

Research competitors from their website URLs and turn findings into consistent Markdown profiles. Compare features, pricing, positioning, and available SEO data, with dated sources and a summary that brings multiple competitors together.

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• Compare competitors' features and pricing
• Research competitors' messaging and search visibility
• Create sourced competitor profiles for the team

Turn interviews, surveys, support conversations, and public reviews into evidence-based customer insights. Identify recurring problems, buying triggers, and customer language, then build research reports, quote collections, or personas and plan interviews or surveys to fill gaps.

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• Analyze customer interview transcripts
• Find recurring themes in reviews and support tickets
• Build customer personas from research evidence

Improve existing marketing copy while preserving its message and voice. The skill reviews clarity, evidence, specific details, and prompts to act, refreshes outdated content, and replaces formulaic AI phrasing with language grounded in available facts.

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• Review landing page and product copy
• Make AI-written drafts sound more natural
• Refresh outdated page content

Create and prepare marketing images for blogs, social posts, product showcases, and banners. Choose suitable generation or design tools, plan prompts and layouts, and optimize image dimensions, formats, and file sizes for web use.

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• Creating blog headers and social sharing previews
• Preparing social graphics and profile banners
• Building product mockups from real screenshots

Plan creator partnerships from partner selection and compensation to content briefs, sponsorship disclosures, and performance measurement. The skill covers one-off sponsorships and ongoing ambassador programs, focusing on audience fit and qualified outcomes such as leads or purchases.

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• Find and assess suitable creator partners
• Define fees, deliverables, and content usage rights
• Prepare creator briefs and disclosure checks

Design prices, plan tiers, and billing units around customer value and willingness to pay. Use it to plan price increases and review whether a pricing page clearly explains its offers to both buyers and AI agents.

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• Set an initial price for a new product
• Define plan tiers and billing units
• Plan a gradual price increase

Design and improve customer referral and affiliate programs that bring in new customers through existing users or partners. Plan rewards, sharing methods, outreach emails, and measurement to identify where participation or signups need improvement.

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• Designing a customer referral program
• Reviewing affiliate commissions
• Improving referral participation and signups

Create ad headlines, body text, and static or video concepts tailored to advertising platforms. Use performance data and customer feedback to develop variations, check format limits, and define measurable tests for the next round.

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• Drafting search ad headlines within character limits
• Developing new variations from ad performance data
• Planning static ads grounded in customer reviews

Review marketing pages and forms to identify obstacles to purchases, inquiries, or other desired actions. Get prioritized recommendations, alternative headlines and button text, and experiment ideas based on the page’s purpose and traffic sources.

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• Reviewing a landing page with few conversions
• Improving plan comparisons on a pricing page
• Reducing contact form abandonment