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Create and troubleshoot AWS Glue connections to JDBC databases (Oracle, SQL Server, PostgreSQL, MySQL, RDS), Redshift, Snowflake, and BigQuery. Gathers connection hints from user, discovers existing connections and RDS/Redshift candidates, registers credentials in Secrets Manager or IAM DB auth, configures VPC, and tests. Triggers on: connect to database, set up Glue connection, register data source, connect to Snowflake/BigQuery/RDS, connection timeout, test connection, troubleshoot connection. Do NOT use for moving data (use ingesting-into-data-lake), creating tables (use creating-data-lake-table), queries (use querying-data-lake), catalog exploration (use exploring-data-catalog), or SaaS (Salesforce, ServiceNow, SAP, MongoDB, Kafka).

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Import data into the AWS data lake from S3 files, local uploads, JDBC databases (Oracle, SQL Server, PostgreSQL, MySQL, RDS, Aurora), Amazon Redshift, Snowflake, BigQuery, DynamoDB, or existing Glue catalog tables (migration). Default target is S3 Tables; standard Iceberg on a general purpose bucket is supported where S3 Tables is not adopted. Handles one-time loads, recurring pipelines, migrations. Triggers on: import data, load data, ingest, sync database, migrate table, move data to AWS, set up pipeline, ETL, pull from Snowflake, query BigQuery into S3, export DynamoDB, CTAS, convert to Iceberg. Do NOT use for setting up or troubleshooting Glue connections (use connecting-to-data-source), creating empty tables (use creating-data-lake-table), running queries (use querying-data-lake), finding tables by fuzzy name (use finding-data-lake-assets), catalog audit (use exploring-data-catalog), or SaaS platforms like Salesforce, ServiceNow, SAP, MongoDB, Kafka.

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Comprehensive Apollo.io migration strategies. Use when migrating from other CRMs to Apollo, consolidating data sources, or executing large-scale data migrations. Trigger with phrases like "apollo migration", "migrate to apollo", "apollo data import", "crm to apollo", "apollo migration strategy".

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Optimize resumes for Applicant Tracking Systems, check ATS compatibility, and analyze keyword match

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Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

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Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

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Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", "minimum viable experiment", "should we pivot", "test a business idea cheaply", or "build the smallest version first". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.

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Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an outbound sales team", or "fill my pipeline". Also trigger when setting up a B2B SaaS sales team from scratch or building a lead-qualification framework to improve close rates. Covers the three lead types (seeds/nets/spears), role specialization, the referral-email method, ANUM qualification, and pipeline math. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.

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This skill should be used when the user asks to "agentize a website", "transform a website", "create an agentfront", "build a WWA app", "make an agent-first website", "turn a website into an agent experience", "agentizer", "wwa transform", or mentions "agentfront" in context of building one from a URL.

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Pipeline analysis composite. Pulls deal/meeting data from any CRM or tracking system, analyzes the pipeline over a user-defined period (weekly, fortnightly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic report. Covers volume, qualification rates, source effectiveness, stage velocity, stuck deals, and actionable recommendations. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).

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Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.

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Triages all inbound leads from a given period — demo requests, free trial signups, content downloads, webinar registrations, chatbot conversations. Classifies by urgency, qualifies against ICP, enriches with context, and produces a prioritized action queue with recommended response for each lead. Tool-agnostic — works with any CRM, form tool, or lead source.

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Qualifies inbound leads against full ICP criteria — company size, industry, use case fit, role/seniority of the person. Checks CRM and existing customer base for duplicates and existing relationships. Outputs a scored CSV with qualification status, reasoning, and pipeline overlap flags. Tool-agnostic — works with any CRM, enrichment tool, or data source.

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Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.

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Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.

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Productboard expert for workspace setup, Insight-to-Feature triage, Driver scoring, Releases, Roadmap views, and REST API automation. Use for Productboard administration, prioritization workflows, and programmatic API operations.

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Information architecture, URL hierarchy, internal linking strategy, navigation design, and silo structure for websites. Covers architectural audits, new site planning, crawl equity optimization, and topic cluster mapping.

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Deal desk: reviews, approves, and structures non-standard sales deals. Use when standing up a deal desk, building approval-threshold matrices, designing deal-review packets, routing deals, or auditing deals for compliance.

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Writes Apex code, builds Lightning Web Components, optimizes SOQL queries, implements triggers, batch jobs, platform events, and Salesforce DX CI/CD pipelines.

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Launch an approved multi-channel campaign: blocker checks, then ordered activation. "go live with the campaign"

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Import CSV or Sheets data into a CRM or ESP with mapping and dedup, approval-gated. "dry-run this import first"

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Sync contacts and deals with a connected CRM, deduped, approval-gated. "sync deals to Salesforce"

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Connect a known MCP integration: check the registry and status, return exact setup steps. "connect Google Ads"

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Score churn risk per segment by script, with tiered retention playbooks. "which customers are about to churn"

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