5.5천건 · 관련도순
Estrutura narrativa para copy — PAS, BAB, AIDA, PASTOR, Jornada do Herói e Golden Circle. Use quando o usuário disser "storytelling", "contar a história", "narrativa da marca", "o texto está sem fio condutor", "case de sucesso", ou quando a página precisar de narrativa em vez de argumento listado.
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Escreve ou reescreve copy de páginas de marketing — home, landing page, página de preço, de produto, de funcionalidade, institucional. Use quando o usuário disser "escrever copy", "criar landing page", "reescrever essa página", "preciso de headline", "melhorar o CTA", "copy do site", "texto da home". Para e-mail use copy-email; para anúncio use copy-ads; para revisar texto pronto use copy-review.
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Design precise, production-grade enterprise UI — dashboards, admin panels, SaaS interfaces, and data-heavy applications. Use this skill for professional software interfaces that need Jony Ive-level craft: clean, minimal, functional, with intentional personality. Do NOT use for creative landing pages, marketing sites, or experimental/artistic frontends.
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Write and refine high-quality user stories — INVEST criteria, "As a X, I want Y, so that Z" format, Gherkin acceptance criteria when applicable, definition of ready, anti-patterns, and a review checklist. Use when creating or reviewing user stories, PRD section 6, backlog items, or acceptance criteria. Do NOT use for technical specs, architecture decisions, or task decomposition.
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Define, documenta e aplica a voz da marca — formalidade, personalidade, vocabulário preferido, palavras proibidas e tratamento do leitor. Use quando o usuário disser "voz da marca", "tom de voz", "brand voice", "guia de estilo", "padronizar o tom", "não parece nossa marca", "manual de redação", ou quando precisar auditar se um texto está aderente. Extrai a voz de amostras reais em vez de inventar adjetivos, e grava o resultado na seção 5 de .claude/pwdev-copy-context.md para todas as demais skills consumirem.
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Use when the user wants to query the local pwdev audit trail — 'ver auditoria', 'relatório de auditoria', 'audit stats', 'exportar auditoria em PDF' — summary, events, decisions, artifacts, statistics, a Markdown/PDF export or a custom read-only SELECT. Do NOT use to enable the audit (feat-init) or for plan status (feat-status).
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Prepare or update a Fabric pull request by proving the changeset-or-skip decision, validation evidence, DCO sign-off, and public-safe PR metadata. Use before the first push, after later revisions, or when asked to create or update a PR. Do not use to review an unrelated PR or authorize relay.
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Research competitors, analyze market positioning, identify differentiators, and understand competitive landscape to inform product strategy and positioning. Use when researching competitors, analyzing features, identifying market gaps, understanding pricing strategies, evaluating competitive advantages, researching market trends, or informing product decisions.
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Create comprehensive technical documentation including API docs, component libraries, README files, architecture diagrams, and developer guides using tools like JSDoc, Storybook, or Docusaurus. Use when documenting APIs, creating component documentation, writing README files, generating API references, documenting architecture decisions, creating onboarding guides, maintaining changelogs, documenting configuration options, or building developer documentation sites.
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Systematically review pull requests, feature implementations, and code changes to ensure quality, maintainability, security, and adherence to best practices. Use when reviewing code before merging, conducting peer reviews, performing self-reviews, auditing code quality, checking for security vulnerabilities, ensuring consistent coding standards, verifying test coverage, assessing performance implications, evaluating architectural decisions, or providing constructive feedback to improve team code quality.
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When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.
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When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
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When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
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Save working context. Captures git state, decisions made, and remaining work so any future session can pick up without losing a beat. Use when asked to "save progress", "save state", "context save", or "save my work". Pair with /context-restore to resume later. Formerly /checkpoint — renamed because Claude Code treats /checkpoint as a native rewind alias in current environments, which was shadowing this skill. (gstack)
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YC Office Hours — two modes. Startup mode: six forcing questions that expose demand reality, status quo, desperate specificity, narrowest wedge, observation, and future-fit. Builder mode: design thinking brainstorming for side projects, hackathons, learning, and open source. Saves a design doc. Use when asked to "brainstorm this", "I have an idea", "help me think through this", "office hours", or "is this worth building". Proactively invoke this skill (do NOT answer directly) when the user describes a new product idea, asks whether something is worth building, wants to think through design decisions for something that doesn't exist yet, or is exploring a concept before any code is written. Use before /plan-ceo-review or /plan-eng-review. (gstack)
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Generates a concise, executive-ready performance summary covering key metrics, trends, and what's driving movement. Use this skill when someone needs to produce a briefing, executive summary, performance narrative, or stakeholder readout — for example, "write an exec summary of last week's performance," "create a performance briefing for our leadership team," "produce a monthly business review summary," "what should I tell executives about our metrics," or "generate a performance narrative." Also trigger for "QBR summary," "weekly business review," or "stakeholder briefing."
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Survey available blocks from local AEM Edge Delivery Services project and Block Collection to understand the block palette available for authoring. Returns block inventory with purposes to inform content modeling decisions.
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Summarize authored commits over a user-specified time period into a concise update
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Guides concurrency and async decisions in Rust. Use when encountering Send/Sync errors (E0277), choosing between threads vs async, designing shared state, or debugging deadlocks.
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Guides generic vs trait object decisions in Rust. Use when choosing between static and dynamic dispatch, designing traits, handling E0277/E0038, or deciding between enum and dyn Trait.
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Guides ownership, borrowing, and lifetime decisions in Rust. Use when encountering E0382, E0597, E0506, E0507, move errors, or when designing data ownership.
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Deep reasoning mode for complex problems requiring maximum cognitive depth. Use when facing difficult architectural decisions, complex debugging, multi-step problem solving, or situations requiring careful analysis before implementation.
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Streamline code by removing redundancy and aligning with repo style. Use when you need to consolidate logic, reduce indirection, clean up repeated patterns, or make code more concise.
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Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".
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