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Create or revise the SDD Composy technical specification (tasks/prd-SLUG/techspec.md) from the approved PRD, resolved stories, and mapped codebase, with DEC/RISK and TU/TI/E2E traceability and a human gate. Use when the product contracts are approved and architecture is needed — 'criar a spec técnica', 'techspec do prd-SLUG', 'design the solution for…'. Do NOT use to change product scope, before PRD and stories approval, or for design notes outside SDD.

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Read-only consolidated snapshot of an SDD Composy workspace: lifecycle stage, task contracts, trace integrity, loops, fleets, and the next action, without changing any file. Use for 'em que pé está o SDD', 'status do fluxo', 'qual a próxima ação', 'where are we in the workflow'. Do NOT use for git, CI, infrastructure, or other plugins' status, or to change state.

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Launch, inspect, or tear down an isolated fleet of ready SDD Composy tasks: one branch and Git worktree per member, a bound LOOP, cmux/tmux/headless presentation, no automatic merge. Use to run several ready tasks in parallel — 'rodar várias tarefas em paralelo', 'lançar o fleet', 'fleet status', 'tear down member X'. Do NOT use for a single task (sdd-execute, sdd-loop) or for merging without the explicit teardown token.

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Review or refactor an existing SKILL.md and its bundled resources — a smaller always-loaded core, conditional references, preserved behavior, lean/guided consumer profiles, and an A/B protocol to compare a candidate with the previous version. Use when a skill repeats itself, loads references on every run, triggers too broadly or misses legitimate requests, or needs its efficiency measured across models. Do NOT use for writing a new skill from scratch, refactoring application code, translating a skill verbatim, or performing the target skill's own task.

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Use when the user asks about the pwdev-prd audit trail — 'auditoria do prd', 'eventos', 'decisões registradas', 'audit report', 'exportar relatório de auditoria' — querying the shared SQLite database read-only (summary, events, decisions, artifacts, stats, export, query).

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Decompose an approved PWDEV Flow specification into dependency-aware waves and atomic executable tasks. Use when design is approved and the user needs exact file scope, test-first actions, verification commands, and an execution gate.

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Consultas, inspeção de schema e mutações seguras (DML/DDL com dry-run) no PostgreSQL via MCP (@soarescbm/postgres-mcp). Use quando o usuário disser "postgres", "postgresql", "banco de dados", "tabela", "query", "SELECT", "índice", "schema", "constraint", "foreign key", "coluna", "DDL", "insert", "update", "delete", "criar tabela", ou pedir para consultar/alterar dados de um banco Postgres.

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Use when the user wants the project instructions file generated or updated from the detected stack and conventions — 'gerar o arquivo de instruções do projeto', 'criar convenções do projeto', 'setup governance', 'gerar AGENTS'. Writes the shared instructions file read by Claude Code, Codex, Hermes and OpenCode. Do NOT use to analyze the codebase in depth (feat-map) or to initialize the workspace (feat-init).

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Define, documenta e aplica a voz da marca — formalidade, personalidade, vocabulário preferido, palavras proibidas e tratamento do leitor. Use quando o usuário disser "voz da marca", "tom de voz", "brand voice", "guia de estilo", "padronizar o tom", "não parece nossa marca", "manual de redação", ou quando precisar auditar se um texto está aderente. Extrai a voz de amostras reais em vez de inventar adjetivos, e grava o resultado na seção 5 de .claude/pwdev-copy-context.md para todas as demais skills consumirem.

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Planeja estratégia de conteúdo — pilares, clusters de tópico, pauta por estágio de compra e priorização ponderada. Use quando o usuário disser "estratégia de conteúdo", "sobre o que escrever", "pauta", "calendário editorial", "cluster de tópicos", "plano de blog".

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Design precise, production-grade enterprise UI — dashboards, admin panels, SaaS interfaces, and data-heavy applications. Use this skill for professional software interfaces that need Jony Ive-level craft: clean, minimal, functional, with intentional personality. Do NOT use for creative landing pages, marketing sites, or experimental/artistic frontends.

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Read Haskell package documentation, Haddock HTML, Hackage pages, or dependency source for cabal nix-style projects. Prefer locally built/cached docs and source from the cabal store, dist-newstyle, plan.json, and repo-cache; fall back to Hackage only for packages outside the project dependency set or when local docs are unavailable.

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Set up and maintain continuous integration and continuous deployment pipelines with GitHub Actions, GitLab CI, Jenkins, or similar tools to automate testing, building, and deployment. Use when configuring automated builds, setting up test automation, implementing deployment automation, creating release workflows, managing environment deployments, configuring build caching, implementing blue-green deployments, setting up rollback strategies, or automating the entire software delivery pipeline.

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

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When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.

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When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

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When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

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When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

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When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

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When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.

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Self-tuning question sensitivity + developer psychographic for gstack (v1: observational). Review which AskUserQuestion prompts fire across gstack skills, set per-question preferences (never-ask / always-ask / ask-only-for-one-way), inspect the dual-track profile (what you declared vs what your behavior suggests), and enable/disable question tuning. Conversational interface — no CLI syntax required. Use when asked to "tune questions", "stop asking me that", "too many questions", "show my profile", "what questions have I been asked", "show my vibe", "developer profile", or "turn off question tuning". (gstack) Proactively suggest when the user says the same gstack question has come up before, or when they explicitly override a recommendation for the Nth time.

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Configure deployment settings for /land-and-deploy. Detects your deploy platform (Fly.io, Render, Vercel, Netlify, Heroku, GitHub Actions, custom), production URL, health check endpoints, and deploy status commands. Writes the configuration to CLAUDE.md so all future deploys are automatic. Use when: "setup deploy", "configure deployment", "set up land-and-deploy", "how do I deploy with gstack", "add deploy config".

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