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cold-email-sequence

Use this skill when you need a complete cold email sequence (cadence) for a campaign: "write a 4-step outbound sequence", "build an email campaign for this segment", "plan the follow-ups". Designs the number of steps, spacing and angle of each email so every touch adds something new, writes all emails with subject lines, defines when people leave the sequence, and sets the metrics that decide whether to keep, change or kill it.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

prosyo-ai/gtm-skill스타 11(GitHub 11 + cccskills 0)

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포함된 파일(2)

  • SKILL.md3.8 KB
  • references/sequence-example.md2.5 KB

SKILL.md(원문)

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Use this to build a whole campaign rather than one email. It produces a sequence where each step has its own angle, so follow-ups add value instead of saying "just bumping this".

Inputs

  • Segment, persona and the problem the campaign is about.
  • Approved proof: customer stories, numbers, assets you can share.
  • Goal: meetings, replies to a question, sign-ups.

The play

1. Set the shape

The default for cold B2B is 4 emails over about 14-18 days:

StepDayAngleLength
10Observation → problem → proof → ask50-90 words
23New angle: a different pain or a sharper insight40-70 words, same thread
37-8Proof: a short customer story or a useful asset60-90 words, new thread
414-16Close the loop: a polite final note, easy out25-50 words

Add LinkedIn or phone steps between emails when the channel fits the persona; the multichannel cadence covers that.

2. Give each step one job

No step repeats the previous one. Every follow-up must stand alone: many people only ever see one of the emails. Read references/sequence-example.md for a full annotated 4-step example and step-by-step variations.

3. Thread deliberately

Step 2 replies in the same thread (it reads as a natural follow-up). Step 3 starts a new thread with a new subject, which gives a second chance at the inbox. Step 4 can go either way.

4. Define exits

People leave the sequence when they reply (any reply, including out-of-office with a return date: pause, not stop), book, bounce, opt out, or when anyone at the same account books a meeting.

5. Set the scorecard

Judge after 150-300 contacts per variant:

MetricHealthyAction if below
Bounce rateunder 2%Stop; clean the list
Reply rate5%+Rework angle or targeting
Positive reply rate1.5-3%+Rework offer and ask
Meetings per 100 contacts1+Check reply handling speed

What good looks like

  • Step 3 could be someone's first email and still make sense.
  • No "just following up", "bumping this to the top", or "did you see my last email".
  • The final email is gracious and gets replies in its own right: "not a priority" answers are useful data.
  • The common mistake is seven emails with the same pitch reworded; volume of touches without new value burns the list.

Rules

  • MUST give every step a distinct angle.
  • MUST stop the sequence on reply, booking, bounce or opt-out.
  • MUST pause, not continue, when an out-of-office names a return date.
  • NEVER send more than 5 cold emails to one person in a sequence.
  • NEVER guilt-trip in follow-ups.

Example prompts

  • "Write a 4-step sequence for Heads of Finance at 200-1,000 person SaaS companies. Problem: month-end close takes too long."
  • "Turn this single cold email into a full sequence."
  • "Our sequence gets replies on step 1 only. Rewrite steps 2-4."

리뷰

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이 양식은 reCAPTCHA로 보호되며 Google 개인정보처리방침 및 서비스 약관이 적용됩니다.

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