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Write an operational runbook. Use when the user says "write a runbook", "on-call documentation", "how to operate this service", "alert runbook", "troubleshooting guide for ops", "what to do when this alert fires", "operational procedures", or needs to document how to run, troubleshoot, or respond to a service - even if they don't explicitly say "runbook".

日本語の概要は準備中です。原文の説明を表示しています。

Design clean and consistent APIs. Use when the user says "design an API", "API design review", "design these endpoints", "REST API for X", "GraphQL schema", "API contract", "how should this endpoint work", "review my API design", or wants to create or improve an API interface - even if they don't explicitly say "API design".

日本語の概要は準備中です。原文の説明を表示しています。

Review code for quality, bugs, and design issues. Use when the user says "review this code", "do a code review", "check this PR", "review this diff", "is this code good", "what's wrong with this code", "code quality check", or pastes code and wants feedback - even if they don't explicitly say "code review".

日本語の概要は準備中です。原文の説明を表示しています。

Debug a bug or unexpected behavior systematically. Use when the user says "there's a bug", "this isn't working", "I'm getting an error", "help me debug", "why is this failing", "unexpected behavior", "test is failing", "something is broken", or describes behavior that doesn't match expectations - even if they don't say "debug".

日本語の概要は準備中です。原文の説明を表示しています。

Write a clear pull request description. Use when the user says "write a PR description", "PR template", "pull request description", "how do I describe this change", "commit message for this", "document this change", "open a PR for", or is about to merge code and needs to communicate what changed and why - even if they don't explicitly say "PR description".

日本語の概要は準備中です。原文の説明を表示しています。

Document and prioritize technical debt. Use when the user says "tech debt", "legacy code", "this code is a mess", "refactoring plan", "we need to clean this up", "paying down debt", "this is hard to change", "how do we fix this codebase", or has code that's difficult to understand or modify - even if they don't explicitly say "technical debt".

日本語の概要は準備中です。原文の説明を表示しています。

Write unit and integration tests. Use when the user says "write tests for this", "add test coverage", "how do I test this", "TDD", "red green refactor", "unit test this function", "test this module", "I need tests for", or has code that lacks tests - even if they don't explicitly say "write tests".

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user says "map out our business model", "business model canvas", "how does our business work", "what are our key resources", "define our value proposition", "revenue model design", "cost structure", "who are our key partners", "lean canvas", "business model design", "how do we make money", or wants to document, stress-test, or redesign how [your startup] creates, delivers, and captures value.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user says "run customer discovery", "help me interview customers", "write customer interview questions", "validate my assumption", "talk to users", "synthesize customer interviews", "what are my customers saying", "user research for my startup", "mom test interview", "are we solving a real problem", or wants to extract real insight from conversations with potential or existing customers.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user says "write a cold email to investors", "investor outreach email", "how do I cold email a VC", "fundraising cold outreach", "email to angel investor", "reach out to investors", "get a meeting with investors", "intro email for fundraising", "follow up with investor", "warm intro email", or wants to draft any outbound investor communication to generate a first meeting or advance a fundraising conversation.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user says "write my investor update", "monthly update for investors", "quarterly investor email", "investor communication", "LP update", "board update", "shareholder update", "what do I tell my investors this month", "how do I write a good investor update", or wants to communicate progress, metrics, and needs to existing investors or board members on a recurring basis.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user says "write my pitch", "help me tell my startup story", "craft my investor narrative", "why now slide", "what's our secret", "how do I explain what we do", "make my pitch compelling", "pitch deck story", "elevator pitch", "why will we win", "contrarian insight", or wants to build a persuasive, coherent narrative around their startup for investors, press, or recruiting.

日本語の概要は準備中です。原文の説明を表示しています。

Deliver feedback using Kim Scott's Radical Candor framework - care personally while challenging directly. Use when a leader needs to give difficult feedback, says "I need to tell someone something hard", "how do I give feedback without hurting them", "I've been avoiding a conversation", "my direct report isn't performing", "someone on my team has a blind spot", "I keep sugarcoating things", or "how do I be honest without being a jerk". Also trigger when someone describes being too nice (ruinous empathy) or too harsh (obnoxious aggression), or when they describe avoiding a conversation they know they need to have.

日本語の概要は準備中です。原文の説明を表示しています。

Navigate a new leadership role using Michael Watkins' First 90 Days 30/60/90 framework. Use when someone says "I just started a new role", "I'm starting as a new manager", "I joined a new company as a leader", "I was just promoted", "how do I onboard as a leader", "what should I do in my first 30 days", "I inherited a team", "I need a 90 day plan", or "I'm new to this team". Also trigger when someone describes feeling overwhelmed in a new leadership role, unsure where to start, or tempted to make changes too quickly before they've listened. Applies to first-time managers, leaders joining new companies, and leaders moving into new functions or teams within the same company.

日本語の概要は準備中です。原文の説明を表示しています。

Structure and run effective 1:1 meetings with direct reports using Camille Fournier's Manager's Path and Andy Grove's High Output Management frameworks. Use when a manager says "help me structure my 1:1s", "my 1:1s feel like status updates", "I don't know what to talk about in 1:1s", "my reports don't open up", "how do I make 1:1s useful", "what questions should I ask in 1:1s", or "I need a 1:1 template". Also trigger when someone mentions their 1:1s feel transactional, that they keep canceling them, or that they're not sure if their report is happy.

日本語の概要は準備中です。原文の説明を表示しています。

Build psychological safety in your team using Simon Sinek's Leaders Eat Last Circle of Safety model and Amy Edmondson's research. Use when a leader says "my team doesn't speak up", "people are afraid to fail", "nobody challenges bad ideas", "people only tell me what I want to hear", "I want my team to take more risks", "there's a blame culture", "people hide mistakes", or "I want to create a safe environment". Also trigger when someone describes a team where postmortems turn into blame sessions, where people stay quiet in meetings and then vent privately, where mistakes are hidden until they become crises, or where the same person speaks 80% of the time in every meeting. Psychological safety is not about comfort - it is the condition that makes high performance possible.

日本語の概要は準備中です。原文の説明を表示しています。

Assess team health using Patrick Lencioni's Five Dysfunctions of a Team model. Use when a leader says "my team feels off", "we have trust issues", "people aren't speaking up in meetings", "accountability is a problem", "we keep missing commitments", "the team is siloed", "we're not working well together", or "I want to do a team health check". Also trigger when someone describes symptoms like passive agreement in meetings, blame culture, missed deadlines without escalation, or people optimizing for their own metrics over team goals.

日本語の概要は準備中です。原文の説明を表示しています。

Assess whether your leadership behaviors amplify or diminish your team using Liz Wiseman's Multipliers framework. Use when a leader asks "am I a good manager", "why isn't my team performing at their potential", "I feel like I'm doing all the thinking for my team", "my team seems dependent on me", "I want to be a better leader", "how do I empower my people", or "my team is smart but underperforming". Also trigger when someone describes always having the best ideas in the room, team members not taking initiative, reports waiting for direction before acting, or a leader who feels exhausted from carrying the team. Diminisher patterns are often invisible to the leader exhibiting them.

日本語の概要は準備中です。原文の説明を表示しています。

Generate A/B copy variants grounded in Eugene Schwartz's awareness and market-sophistication stages and John Caples' tested-headline discipline. Every variant declares its angle, the awareness stage it targets, and a falsifiable hypothesis, and the skill recommends which pair to test first and what delta counts as signal. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", "which version is better", or wants to test copy before publishing. For reviewing copy that already exists, see copy-review. For sample size and stopping rules, see growth-experiment. For diagnosing a page rather than its words, see page-cro. For full paid ad sets by platform, see ad-campaign-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Create and maintain the shared knowledge/ context files that every other marketing skill reads - brand voice, ICP personas, positioning, KPIs, and the learnings log. Run this once per company or client before using any other marketing skill. Use when the user says "set up brand context", "onboard my brand", "set up the marketing knowledge base", "the skills don't know my brand", "update our positioning", "our voice has changed", "add a new persona", or when any marketing skill reports that a knowledge/ file is missing. Also use when output sounds generic or off-brand. For writing a positioning statement as a standalone document, see positioning-doc. For deep persona research from raw sources, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.

日本語の概要は準備中です。原文の説明を表示しています。

Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

日本語の概要は準備中です。原文の説明を表示しています。

Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.

日本語の概要は準備中です。原文の説明を表示しています。