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Designing conversational flows for website chatbots and AI agents. Intent recognition architecture, branching logic, fallback handling, escalation to human, conversation analytics. Honest about scripted-bot (rigid trees, fail edge cases), hallucinating-bot (LLM without structure, makes things up), and structured-guided-conversation (LLM-powered with intent architecture and fallback discipline) patterns. Distinguishes chatbot DESIGN (this skill) from chatbot IMPLEMENTATION (engineering and platform work). Triggers on chatbot, conversational AI, AI agent, chat widget, intent design, conversational flow, bot escalation, LLM grounding. Also triggers when a chatbot is hallucinating, when a scripted bot is failing edge cases, or when a chatbot is being scoped for the first time.

日本語の概要は準備中です。原文の説明を表示しています。

Review web application code for bugs, security issues, performance problems, and stack-specific anti-patterns. Use this skill whenever the user wants to review code, debug a production issue, investigate a build failure, audit security, or check a PR before merging. Triggers on code review, review my code, debug, build error, broken, not working, why is X failing, check this code, security check, PR review, audit code, refactor. Also triggers when investigating 4xx or 5xx errors, deploy failures, environment variable issues, and CMS integration problems.

日本語の概要は準備中です。原文の説明を表示しています。

Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every feature in a row, no decision support), hidden-recommendation (biased comparison pretending to be neutral), and honest-comparison-with-guidance (genuine comparison plus opinionated recommendation) patterns. Triggers on comparison tool, plan compare, product compare, alternative compare, vs page, decision support tool. Also triggers when conversion through comparison stages is poor, when users are abandoning at the comparison step, or when a comparison tool is being scoped for the first time.

日本語の概要は準備中です。原文の説明を表示しています。

Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline. Triggers on content refresh, content decay, content audit, refresh prioritization, content lifecycle, refresh strategy, traffic decay, ranking drop, content freshness, evergreen content, content maintenance. Also triggers when traffic is eroding silently across an aging content library, when teams cannot decide which pieces to refresh, or when refresh work is happening but the impact is unclear.

日本語の概要は準備中です。原文の説明を表示しています。

Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.

日本語の概要は準備中です。原文の説明を表示しています。

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.

日本語の概要は準備中です。原文の説明を表示しています。

Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.

日本語の概要は準備中です。原文の説明を表示しています。

Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creative brief, design brief, brand brief, project kickoff, kicking off, briefing the team, project intake, design direction, brief the designer, brief the dev, where do we start, how do we start, write a brief, project overview, scope this project, align on direction. Also triggers when the user has a vague idea and needs to make it concrete enough to hand off, even if they do not say 'brief' explicitly.

日本語の概要は準備中です。原文の説明を表示しています。

Running experiments out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential testing, and the operational tradeoffs vs platforms like Statsig and Optimizely. Triggers on warehouse-native experimentation, run experiments in BigQuery, run experiments in Snowflake, dbt experiments, SQL t-test, CUPED variance reduction, exposure log, sample ratio mismatch, sequential testing, mSPRT, doubly robust estimation, build vs buy experimentation. Also triggers when the team is choosing between platform and warehouse, building warehouse-native experiment infrastructure, auditing one, or running an experiment with a custom metric the platform cannot handle.

日本語の概要は準備中です。原文の説明を表示しています。

Build or audit a design system including component library, design tokens, naming conventions, contribution model, and documentation. Use this skill whenever the user wants to build a design system, audit an existing system, define design tokens at the system level, structure a component library, or set up design system governance. Triggers on design system, component library, design tokens, atomic design, atoms, molecules, organisms, design system documentation, Storybook, Figma library, system governance, design contribution model. Also triggers when teams are inconsistent across products and a system is the answer.

日本語の概要は準備中です。原文の説明を表示しています。

Design and run a documentation system for a team or product. Use this skill when planning what to document, choosing a documentation tool, organizing existing docs, fixing stale documentation, designing a maintenance cadence, or scoping technical writing work. Triggers on documentation, docs, tech writing, knowledge base, wiki, runbook, README, internal docs, doc audit, doc maintenance, stale docs, where do we document. Also triggers when the team is repeatedly answering the same questions or when onboarding takes too long.

日本語の概要は準備中です。原文の説明を表示しています。

Plan, manage, and optimize a domain portfolio. Use this skill for DNS architecture decisions, redirect strategies, registrar choice, parking unused domains, multi-site setups, and domain consolidation or split planning. Triggers on DNS, domain, registrar, redirect, parking, subdomain, apex, www vs non-www, multi-site, portfolio, hreflang setup, domain migration. Also triggers when planning a new site that needs domain decisions made before launch.

日本語の概要は準備中です。原文の説明を表示しています。

Make sure email actually reaches inboxes. Use this skill when setting up email authentication (SPF, DKIM, DMARC), diagnosing emails landing in spam, planning a domain reputation strategy, monitoring sender reputation, or hardening against email spoofing. Triggers on email deliverability, SPF, DKIM, DMARC, spam folder, sender reputation, mailbox provider, soft bounces, bounce rate, BIMI, MTA-STS, deliverability audit. Also triggers when a marketing or transactional email isn't reaching users.

日本語の概要は準備中です。原文の説明を表示しています。

Produce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true. Use this skill whenever the user wants to write product reviews or buying guides without hands-on access, set up a review methodology, add evidence disclosure to review content, align reviews with Google's reviews system or FTC affiliate disclosure expectations, or decide when Review and Product schema are honest to use. Triggers on product review, buying guide, best-of list, review methodology, evidence basis, hands-on testing, we tested, affiliate review site, review disclosure, methodology block, original research, reviews system. Also triggers when review content claims testing that did not happen, or when an affiliate site needs a trust mechanism that survives scrutiny.

日本語の概要は準備中です。原文の説明を表示しています。

A discipline for designing experiments (A/B tests, multivariate, holdouts) so the results actually answer the question you asked. Hypothesis writing, sample size, duration, segment analysis, running discipline, matching a result to a pre-committed decision rule, and the common failure modes that produce confidently wrong shipping decisions. Use this skill whenever the user is planning a test that has not run yet: framing a hypothesis, sizing the sample, setting duration, choosing guardrails, or deciding whether something is worth testing at all. Triggers on design an experiment, experiment plan, A/B test, split test, multivariate test, holdout, experiment hypothesis, sample size, minimum detectable effect, MDE, test duration, guardrail metric, no peeking, pre-committed decision rule, is this worth testing. Use `experimentation-analytics` instead when the test has already run and the question is how to read the result panel.

日本語の概要は準備中です。原文の説明を表示しています。

The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

日本語の概要は準備中です。原文の説明を表示しています。

Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion. Triggers on form design, form validation, form conversion, multi-step form, form spam, captcha, honeypot, form abandonment, signup form, contact form. Also triggers when form completion rates are low or spam is overwhelming.

日本語の概要は準備中です。原文の説明を表示しています。

Build production-ready frontend components with accessible markup, sensible props, defined states, and tested behavior. Use this skill whenever the user wants to build a component from scratch, refactor an existing one, design a component API, or implement a UI element with proper states and accessibility. Triggers on build a component, create a button, create a modal, create a form input, component API, props design, component states, refactor component, accessible component. Also triggers when implementing UI from a design that needs to be reusable.

日本語の概要は準備中です。原文の説明を表示しています。

Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

日本語の概要は準備中です。原文の説明を表示しています。

Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.

日本語の概要は準備中です。原文の説明を表示しています。

How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.

日本語の概要は準備中です。原文の説明を表示しています。

Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence. Triggers on content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion, audience-channel matching, content-channel matching, distribution cadence, syndication strategy, organic distribution. Also triggers when content is publishing but reach is low, when the team is distributing on every channel without strategy, or when the content program needs a distribution discipline rather than just publication.

日本語の概要は準備中です。原文の説明を表示しています。

Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity. Use this skill when reviewing monthly cloud or SaaS spend, finding unused resources, rightsizing infrastructure, negotiating vendor contracts, deciding what to consolidate, or planning for budget cuts. Triggers on cost optimization, cloud spend, SaaS spend, rightsizing, unused resources, FinOps, infrastructure audit, vendor consolidation, budget cut, cost review. Also triggers when finance flags rising costs or when a contract renewal is up.

日本語の概要は準備中です。原文の説明を表示しています。

Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input. The aesthetic depth layer, distinct from `creative-brief` (operational kickoff: scope, audience, deliverables, constraints). Use when a project needs aesthetic coherence across many small decisions and the user has only a vague feeling, or when multiple downstream aesthetic-producing skills need a shared brief. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes. Does NOT fire for a general kickoff brief (use `creative-brief`), tactical single-piece work, already-documented direction, purely functional output, or locked production-stage work.

日本語の概要は準備中です。原文の説明を表示しています。