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Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.

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Auto-ingest a geospatial file (GeoJSON, Shapefile, GeoPackage, KML/KMZ, FlatGeobuf, CSV-with-geometry) into a PortalJS portal on the user's own machine, with no server. Normalizes CRS to EPSG:4326, derives a PMTiles render tier and a GeoParquet query tier, pushes all three artifacts to Cloudflare R2 via Git LFS, and appends one dual-tier datasets.json entry the showcase auto-renders. Use when the source is a vector geo format that needs a map or spatial-query view.

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When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.

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Write and distribute launch and publicity content across LinkedIn, X/Twitter, Instagram, Discord, Medium, Substack, and YouTube. Produces per-platform copy that does not read as AI-written (no em dashes, no "thrilled to announce", no engagement-bait), plus the exact image/video specs and character limits each platform wants. Use this skill whenever the user wants to announce, launch, publicize, promote, cross-post, or share anything - a product, a feature, an open-source release, a research paper, a blog post, a demo video, a milestone, a job opening, or a conference talk. Trigger it on phrases like "post this on LinkedIn", "write a launch tweet", "announce this", "share this in Discord", "turn this into a thread", "what should I post", "write a Medium article about", "help me with distribution", "draft a YouTube description", "make this sound less like AI", or "de-slop this post". Also use it when the user has just finished shipping something and asks how to get it in front of people.

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List, find, and show Azure resources across subscriptions or resource groups. Handles prompts like "list the websites in my subscription", "list my web apps", "show my app services", "list virtual machines", "list my VMs", "show storage accounts", "find container apps", and "what resources do I have". USE FOR: list websites, list web apps, list app services, show websites in subscription, resource inventory, find resources by tag, tag analysis, orphaned resource discovery (not for cost analysis), unattached disks, count resources by type, cross-subscription lookup, and Azure Resource Graph queries. DO NOT USE FOR: deploying/changing resources (use azure-deploy), cost optimization (use cost-optimization from the optional azure-cost plugin), or non-Azure clouds.

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Handle a dispute with a contractor — unfinished work, poor quality, overcharging, or a no-show — with a path that protects your money and your options. Use when asked to deal with a contractor dispute, my contractor did bad work / won't finish / overcharged, or how to get a builder to fix their work. Produces a read on your position (contract, payments, evidence), a firm-but-professional communication and demand path, documentation and payment-leverage guidance, and escalation options (mediation, licensing board, chargeback, small claims) — flagging that it's not legal advice.

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Review what an LLM feature or agent actually puts in its context window — and find what's bloating, missing, or fighting itself. Use when asked to review a system prompt and context assembly, cut token usage without losing quality, debug an agent that ignores instructions, or audit how retrieval results, history, and tool definitions are packed into the window. Produces a context inventory with a keep/cut/restructure verdict per component, ordering and caching fixes, and a token budget. For wording-level prompt tuning use prompt-optimizer.

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Interview you into a durable personal MEMORY.md — your decision rules, patterns, past failures, and preferences — that any AI can read to help you better, with privacy guardrails built in. Use when asked to build my memory file, help my AI remember me, create a MEMORY.md, or set up context about myself. Produces a structured personal-context file drawn out through good questions (how you decide, what you keep repeating, what you don't want to repeat), organized for an AI to use — while explicitly refusing to store sensitive data like credentials, financial, health, or others' personal info.

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Get a bank fee waived or refunded — overdraft, late, maintenance, ATM, or foreign-transaction — with the ask written and the leverage that works. Use when asked to get a bank fee refunded, waive my overdraft fee, the bank charged me a fee, or how to get charges reversed. Produces a read on which fees are commonly reversible, the script to request a refund (in person, chat, or call), the loyalty/first-time/error leverage to use, and how to prevent the fee recurring — plus when to escalate or switch banks.

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Use when deciding WHERE to point SEO effort, not how to write a page. Triggers: a new site or brand with no rankings and no authority ("cold start", "starting from zero", "nobody knows us"), deciding what to double down on, a page or cluster that ranks but earns nothing, hunting emerging or newly-coined keywords before competitors arrive, "should we build a cluster or one page", "what do we write next", "we get impressions but no clicks", "our traffic plateaued despite publishing", whether to chase a head term at all, or turning any of it into recurring automation. Also use when asked why an SEO effort stalled despite consistent output. NOT for writing an article, keyword expansion mechanics, or auditing a single tactic for penalty risk.

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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.

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This skill should be used when the user asks to "dev-navigate", "どこから始めれば", "何を使えばいい", "スキルを選んで", "ナビ", "navigate", "which skill", "how to start", "開発の進め方", "何から始める". 開発者がやりたいことをヒアリングし、最適なtsumikiスキルとその実行順序をナビゲーションする。

Reference for the `odu` runner — how to invoke a full pipeline, a single recipe, or a platform-pinned node, and how to attach to a live run, from a project whose CI odu runs. Trigger when the user asks to "run CI", "run the pipeline", "re-run a check", to run named lanes or recipes (e.g. "run fmt and nix", "just the e2e lane", bare selectors like `fmt`/`nix`/`e2e`), or names a recipe by `<recipe>@<platform>`. This skill — not a repo's local `just ci` / `just <recipe>` — is how an odu-run request is served.

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Generate a phased delivery orchestration plan for creative-direction-driven work: which skills run when, what locks at which gate, how handoffs occur, and how the cadence implements in the team's tools (Jira, Linear, Notion, Figma, GitHub) with AI agents via MCP and CLI. A temporal map of phases, lock points, handoff specs, gate definitions, and QA verification gates. Distinct from `creative-brief` (static project brief) and `creative-direction` (aesthetic direction). Triggers on integration orchestrator, delivery cadence, project orchestration, when does the brief lock, how to phase creative direction, design-development handoff, QA gate, agent-driven QA, and when a creative-direction project is starting, mid-flight with broken cadence, or integrating AI agents into PM workflow. Does NOT fire for project scoping (use `creative-brief`), aesthetic direction (use `creative-direction`), or general project management without a creative-direction throughline.

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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

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When your bar comes asking "show me how you billed AI-assisted work" — and ABA 512, Florida 24-1, California, New York, and DC all have opinions out — you need an artifact that survives review. billable-time produces it. From your Claude Code session logs, it drafts reviewable time entries plus a printable HTML audit packet with: SHA-256 chain of evidence (source files + matter.yml + active disclosure pack + verifiable artifact self-hash), attorney identity and signature block, a bar-opinion disclosure pack with starter language for five jurisdictions, and content-aware deterministic narratives derived from filename and tool shape — never from prompt text by default. The tool refuses to bill on its own. --strict mode refuses to ship the artifact if any audit invariant fails (broad routes, missing attorney, missing/unverified disclosure). Comes as a Node CLI and a self-contained browser version (no backend; JSONL never leaves the page). 15 invariant tests verify the contract. AGPL-3.0.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user mentions the Higgsfield CLI (binaries `higgsfield` / `higgs` / `hf`, `higgsfield auth login`, `higgsfield generate create`, `higgsfield workflow`, the `@higgsfield/cli` npm package), the Higgsfield MCP custom connector (`mcp.higgsfield.ai/mcp`) or its bundled workflows (`get_workflow_instructions` — character-sheet, thumbnail-generation, ugc-* videos, faceless-video, narrator, subtitles, product-photoshoot, brand-asset-creation, ad-multiplier, video-editing / Higgsedit, website-builder-flow), Higgsfield's bundled skills repo (`higgsfield-ai/skills` — `higgsfield-generate`, `higgsfield-soul-id`, `higgsfield-product-photoshoot`, `higgsfield-brandkit`, `higgsfield-marketplace-cards`, `higgsfield-websites`, `higgsfield-video-explainer`, `higgsfield-youtube-thumbnail`, invoked as `/higgsfield:generate` etc.), or asks how this skill coexists with those tools (`do I need both`, `how does this work with the CLI/MCP/skills`, `should Higgsfield's workflow do this or you`).

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Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.

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Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'go-to-market', 'GTM plan', 'product launch plan', 'we are launching a new product', 'beachhead segment', 'how do we launch this course'. Also use when the user has a finished product and no route to the first customers. Not for — the day-by-day execution checklist, see `60-launch-playbook-global`; the ongoing period plan, see `00-marketing-plan-global`; one campaign inside the launch, see `02-campaign-brief-global`; positioning first, see `58-positioning-global`.

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Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.

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Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Transform a user-uploaded photograph into one horizontal collectible memory card with a large quiet editorial illustration, six integrated journaling-sticker motifs, three small English keywords beneath the left illustration, tactile paper grain, and deliberately clumsy flat color fields. Use when Codex needs to P图, edit, redraw, stylize, or turn a travel, street, landscape, lifestyle, portrait, or pet photo into a minimalist postcard-like card or sticker-card in this visual language. Preserve recognition through one same-medium identification anchor and optionally one exact place-defining landmark text shown once; never retain an unintended photorealistic patch, signature, or watermark.

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Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".

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Your operations manager. Works out how the business actually runs on day one: suppliers and what they cost, who works when, the step-by-step routines for opening, serving or shipping and closing, the tools to run it, the licences and permits to check, and a risk register with what to do when each thing goes wrong. Feeds real costs back to the CFO. Use when the user says "how do I run this", "operations", "suppliers", "staffing", "SOPs", "what do I need to open", "permits", or "day one".

日本語の概要は準備中です。原文の説明を表示しています。