Change what something MEANS before you change what it IS — Rory Sutherland's cheapest lever. Use when a product, price, feature, or message is objectively fine but feels cheap, generic, boring, overpriced, or unjustified; when the user says 'how do we make this feel more premium/valuable/exciting', 'people don't get why it's worth it', 'how do we reposition/rename/repackage this', or wants to raise perceived value without changing the product or cutting the price. Covers renaming, recategorising, mental accounting (price framing), creating artificial value, and context-shifting. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「高いと言われる」「安っぽく見える」「値下げせずに高級感を出したい」)にも使う。中文咨询(“被说太贵”“显得廉价”“不降价也想显得高级”)也适用。
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概要と使いどころ
Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, or 'it doesn't make sense but it works'. This is the ROUTER skill: it diagnoses the problem in human terms, then dispatches to reframing, costly-signaling, counterintuitive-tests, or experience-design. Inspired by Rory Sutherland's book *Alchemy*. 日本語の相談(「商品はいいのに売れない」「値下げしかない?」「競合と差別化できない」)にも使う。中文咨询(“产品很好却卖不动”“只能降价吗?”“无法差异化”)也适用。For a catalogue of individual biases, use marketing-psychology (separate plugin) instead.
修正完了後に agent-review-kit でレビューHTMLを生成し、ユーザーがブラウザで書いた差分コメントを Codex または Claude Code の同一セッションで受け取り、回答・修正・resolve を未解決0件まで繰り返すレビューループ。AIレビューの指摘を add-comment でブラウザ上のコメントとして表示し、ユーザーが返信した指摘だけ修正する「AIレビューモード」も含む。実装プラン・設計書などの任意HTMLを publish-html でレンダリング済みのまま表示し、要素クリック・テキスト範囲でコメントを受け取る「HTMLレビューモード」も含む。他のレビュースキルの結果の出力先として agent-review-kit が指定された場合も、このスキルを読んで AI レビューモードの手順に従うこと。Use when the user wants to review changes in a browser (GitHub-like diff review), review a rendered HTML doc (plan/design doc) in a browser, iterate on fixes with inline comments, or display AI review findings as browser comments (output target: agent-review-kit).
Assemble a Japanese shokumu-keirekisho (career history document) from an experience inventory, choosing between reverse-chronological, chronological, and skills-based layouts, mapping the target posting's requirements to the experiences that can support them, and drafting the summary, work history, skills, and self-PR so that each sentence stays within what its evidence supports and confidential details are abstracted. Use when a user wants to write or rebuild a whole shokumu-keirekisho for a specific posting or as a general version, or wants to decide which experiences to include and in what order; do not use to invent experience, numbers, titles, or qualifications, to predict whether it will pass screening, to fill in a rirekisho form, or to submit it anywhere.
日本語の概要は準備中です。原文の説明を表示しています。
Help a user talk through whether to change jobs, stay, or change something in their current work, starting from uncertainty, distress, a vague sense of stagnation, an offer in hand, a counter-offer from the current employer, or pressure from family or colleagues. Clarify what matters, separate deadlines that order the next steps from the decision itself, compare conditional options, and agree on a small next step and a time to revisit it. Use when someone asks whether they should quit, wonders whether leaving is just running away, has second thoughts after receiving an offer or being asked to stay, feels stuck because others say it would be a waste, wants to leave soon after joining, or wants advice before deciding to start a job search; do not make the final stay-or-leave decision, evaluate offer terms, plan the resignation, or predict hiring outcomes.
日本語の概要は準備中です。原文の説明を表示しています。
Prepare for a Japanese job interview by working from the documents already submitted: find where an interviewer will dig in (claims the applicant cannot back up, work described in the first person plural, outcomes with no measure, gaps or overlaps in the employment history, must-have requirements the documents never answer), and turn them into questions to prepare evidence for. Use when a user has an interview scheduled and wants to know what will be asked and what to have ready, or wants to prepare reverse questions from earlier company research; do not use to predict whether they will pass, to write answers containing experience they did not report, or to schedule or contact anyone.
日本語の概要は準備中です。原文の説明を表示しています。
Facilitate DDD domain modeling sessions via EventStorming conversation and DML (Domain Modeling Language). Use whenever the user wants to model a business domain by discovering domain events, commands, aggregates, policies, read models, and bounded contexts through dialogue. Produces incrementally-built DML as the primary artifact, plus a Markdown session report. Also invoke for refining existing DML, mapping out a new feature's domain model, or when the user says "ドメインモデリングしたい", "イベントストーミング", "DDDで整理したい", "DMLを育てたい".
Facilitate Kimball-style dimensional (data warehouse / BI) modeling sessions through conversation, producing DimML (Dimensional Modeling Language, YAML) as the primary artifact plus a bus-matrix + star-schema HTML. Use whenever the user wants to design fact tables, dimensions, a star schema, or a bus matrix — declaring grain, choosing SCD types, identifying conformed dimensions and measures (additivity) — by grilling one step at a time. Also invoke for refining an existing DimML, or when the user says "ディメンショナル・モデリング", "ディメンションモデリング", "スタースキーマ", "バスマトリクス", "ファクト表を設計したい", "グレインを決めたい", "DimML を育てたい", "Kimball で整理したい".
Builds an interactive HTML dashboard visualizing the Agent Skills ecosystem by fetching live data from github.com/agentskills/agentskills. Use this skill whenever the user wants to explore, research, or visualize Skills architecture, the SKILL.md spec, ecosystem adoption, repo stats, or any Skills intelligence dashboard. Trigger when the user mentions "skills dashboard", "skills ecosystem", "skills architecture overview", "agentskills repo", or wants to analyze how different tools implement Agent Skills. Optimized for Perplexity Computer — Computer fetches all data live, no static files required.
日本語の概要は準備中です。原文の説明を表示しています。
xlsx
無料Use this skill any time a spreadsheet file is the primary input or output. This means any task where the user wants to: open, read, edit, or fix an existing .xlsx, .xlsm, .xltx, .csv, or .tsv file (e.g., adding columns, computing formulas, formatting, charting, cleaning messy data); create a new spreadsheet from scratch or from other data sources; or convert between tabular file formats. Trigger especially when the user references a spreadsheet file by name or path — even casually (like "the xlsx in my downloads") — and wants something done to it or produced from it. Also trigger for cleaning or restructuring messy tabular data files (malformed rows, misplaced headers, junk data) into proper spreadsheets. The deliverable must be a spreadsheet file. Do NOT trigger when the primary deliverable is a Word document, HTML report, standalone Python script, database pipeline, or Google Sheets API integration, even if tabular data is involved.
日本語の概要は準備中です。原文の説明を表示しています。
Interact with DeerFlow AI agent platform via its HTTP API. Use this skill when the user wants to send messages or questions to DeerFlow for research/analysis, start a DeerFlow conversation thread, check DeerFlow status or health, list available models/skills/agents in DeerFlow, manage DeerFlow memory, upload files to DeerFlow threads, or delegate complex research tasks to DeerFlow. Also use when the user mentions deerflow, deer flow, or wants to run a deep research task that DeerFlow can handle.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.
日本語の概要は準備中です。原文の説明を表示しています。
ai-seo
無料When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
日本語の概要は準備中です。原文の説明を表示しています。
page-cro
無料When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
日本語の概要は準備中です。原文の説明を表示しています。
tdd
無料Test-driven development with red-green-refactor loop. Use when user wants to build features or fix bugs using TDD, mentions "red-green-refactor", wants integration tests, or asks for test-first development.
日本語の概要は準備中です。原文の説明を表示しています。