「business」の検索結果

Use when the next period content plan must be built from last period DATA — keep and replicate winners, cut losers, at most two new hypotheses, a 70/20/10 mix, a four-week overview, and an owner per slot. Trigger on 'next content plan', 'content plan for next month', 'plan from the audit', 'what should we post next quarter', 'scale what worked', 'plan content using the numbers'. Also use when a report just landed and the user asks what to do with it. Not for — auditing the past period first, see `39-content-audit-global`; turning the plan into a dated calendar, see `01-content-calendar-global`; the next period ADS plan, see `57-next-ads-plan-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when raw data exists — Meta, Google, TikTok, GA4, Shopify, a CRM export, or a spreadsheet — and has to become insight and decisions: descriptive, diagnostic, predictive, and prescriptive layers, cuts by channel, campaign, creative, audience, and time, cohorts, and a decision log. Trigger on 'analyze this data', 'read these numbers for me', 'what does this export say', 'pull insight from GA4', 'cohort analysis', 'here is the spreadsheet'. Also use when the user pastes a table and asks what it means. Not for — diagnosing ad root cause, see `03-performance-eval-global`; writing the report a stakeholder reads, see `07-marketing-report-global`; auditing account setup, see `21-ads-audit-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs a spoken script for short-form video — TikTok, Reels, or YouTube Shorts — with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product mode and personal brand mode from the context file. Trigger on 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'what should I say in the video', 'write me a hook for a video'. Also use when the user has a video idea and knows only the topic. Not for — cut and edit instructions for an editor, see `44-video-editor-brief-global`; paid ad copy, see `05-ad-copy-global`; briefing an outside creator to film it, see `06-ugc-egc-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants to show up in OTHER communities without astroturfing — Reddit, Facebook Groups, Discord, Slack, LinkedIn groups, Quora, and niche forums: a prioritized community list with the rules of each space, a named participant roster, post types written in full, reply scripts, a participation calendar, and red lines. Trigger on 'community marketing', 'Reddit marketing', 'seeding plan', 'post in Facebook groups', 'answer questions on Quora', 'we got banned from a group'. Not for — building your OWN paid or private community, see `28-community-building-global`; monitoring mentions across the web, see `15-social-listening-global`; briefing paid creators, see `06-ugc-egc-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when published content has to be audited — pull channel data, classify winners and losers by percentile across pillar, format, and hook, find the pattern behind performance, and decide what to keep, kill, or scale. Trigger on 'content audit', 'which posts are working', 'content performance review', 'why did that one go viral', 'our reach is dropping', 'evaluate what we posted last month'. Also use when the user only says content does not seem to work anymore. Not for — the plan for next period built on these findings, see `40-next-content-plan-global`; paid ad account review, see `21-ads-audit-global`; the stakeholder report, see `07-marketing-report-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot tiering, lookalike seeds, exclusions, and ranked targeting hypotheses to test. Trigger on 'audience research', 'who should I target', 'interest targeting', 'Meta audience for this product', 'TikTok targeting ideas', 'my targeting is too broad'. Also use when launch is imminent and the ad set targeting is still empty. Not for — persona and JTBD depth for content, see `09-customer-insight-global`; warm retargeting tiers, see `56-retargeting-plan-global`; where the budget goes, see `54-media-plan-global`; the campaign hierarchy, see `52-account-structure-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants a marketing image GENERATED or an image prompt written — personal brand portraits, logos and monograms, campaign key visuals, day-to-day social graphics, editorial art, infographics, web hero mockups, and quote graphics. Reads brand identity from project context, composes an on-brand prompt, generates via gpt-image-2 when an API key exists, otherwise outputs paste-ready prompts for DALL-E 3, MidJourney, Leonardo, or Ideogram. Trigger on 'design an image', 'make me a logo', 'MidJourney prompt', 'key visual for the campaign', 'generate a graphic for this post', 'I need a visual and have no designer'. Not for — briefing a human designer on a static, see `42-image-brief-global`; a slide sequence, see `43-carousel-brief-global`; the brand rules themselves, see `46-brand-guideline-global`; scoring a finished design, see `47-design-review-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X — hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for — paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when conversion TRACKING must be set up or fixed before spending — Meta Pixel and Conversions API, Google Ads conversions with Enhanced Conversions, GA4, TikTok Pixel and Events API, server-side GTM, consent mode for GDPR and CCPA, UTM conventions, iOS ATT attribution windows, and a pre-launch verification checklist. Trigger on 'tracking setup', 'pixel setup', 'CAPI', 'GA4 events', 'conversions are not being recorded', 'Meta and Shopify numbers do not match'. Also use when launch is imminent and nothing has been verified. Not for — auditing a live account broadly, see `21-ads-audit-global`; analyzing data once it flows, see `13-data-analysis-global`; the campaign hierarchy, see `52-account-structure-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a contingency plan. Trigger on 'media plan', 'paid media budget', 'how much should I spend on ads', 'channel mix for the campaign', 'plan the ad budget', 'we have 10k a month and no plan'. Also use when a budget number exists and nobody has decided where it goes. Not for — the pure revenue-to-budget math, see `10-reverse-kpi-global`; the whole marketing budget including non-paid, see `61-budget-planning-global`; the next period plan built from results, see `57-next-ads-plan-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.

日本語の概要は準備中です。原文の説明を表示しています。