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Use when the user needs a professional marketer's operating mindset for any marketing, growth, or client-acquisition task — finding first customers, writing an ad or landing page, designing ad creatives and visuals (how the eye works: background, scene, hero, movement), evaluating an idea, deciding whether to do X to get Y, positioning or launching a B2B or SaaS product, running cold outreach, setting up ads, or writing copy — not a tactical template.

日本語の概要は準備中です。原文の説明を表示しています。

Stop. That last message did not land: re-pitch it.

日本語の概要は準備中です。原文の説明を表示しています。

Assess competitor defensibility and define our own moat strategy during PRD v0.3 Commercial Model. Triggers on requests to analyze competitor moats, define our defensibility, assess switching costs, identify vulnerabilities, find wedge opportunities, or when user asks "what's our moat?", "how defensible are they?", "where can we compete?", "switching costs?", "defensibility", "who to target". Consumes Competitive Landscape (v0.2) CFD- entries. Outputs CFD- entries for competitor moats and BR- entries for targeting rules and our defensibility strategy.

日本語の概要は準備中です。原文の説明を表示しています。

Classify product approach into one of six types (Clone, Unbundle, Undercut, Slice, Wrapper, Innovation) based on competitive landscape. Triggers on PRD v0.2 work after competitive analysis, or when user asks "what type of product should we build?", "should we clone or innovate?", "is this a fast-follow opportunity?", "how should we position against competitors?", "clone vs undercut", "unbundle vs slice", or requests help choosing product strategy. Outputs BR- entries for product type classification and inherited GTM constraints.

日本語の概要は準備中です。原文の説明を表示しています。

Select and validate pricing model for PRD v0.3 Commercial Model. Triggers on requests to set pricing, choose monetization model, design pricing tiers, validate willingness to pay, or when user asks "how much should we charge?", "what pricing model?", "freemium vs paid?", "how to structure tiers?", "price point?". Consumes Competitive Landscape (CFD-) and Product Type (BR-) from v0.2. Outputs BR- entries for pricing rules, tier boundaries, and competitive positioning.

日本語の概要は準備中です。原文の説明を表示しています。

Продающие страницы и представительские тексты на русском языке: лендинги, промостраницы, страницы продукта, услуги, тексты о себе, профили, отклики, страницы компании, миссии и пресс-релизы. Use this skill whenever the user asks to write, audit, structure, or improve a Russian landing page, promo page, sales page, product page, service page, about-me text, job application, company page, mission, press release, homepage copy, or text describing services. Триггеры: «лендинг», «промостраница», «продающий текст», «страница продукта», «текст о себе», «отклик на вакансию», «о компании», «миссия», «пресс-релиз», «опиши мои услуги», «текст для главной». Для коротких постов см. skill post; для статей и лонгридов — statya; для текстов интерфейса — ux-copy.

日本語の概要は準備中です。原文の説明を表示しています。

Редактура текстов на русском языке по методу Людмилы Сарычевой — от смысла к словам, а не наоборот. Use this skill whenever the user asks to edit, review, improve, shorten, or polish any Russian-language text — articles, posts, emails, landing copy, docs. Триггеры: «отредачь», «отредактируй», «почисти текст», «сократи», «перепиши по-человечески», «убери канцелярит», «сделай проще», «причешите текст», «дай фидбек на текст», «разбери мой текст», «слишком водянисто», «звучит как робот». Also trigger when the user pastes a Russian draft and asks what's wrong with it or how to make it better. Для написания текста с нуля см. skill statya; для текстов интерфейса — ux-copy.

日本語の概要は準備中です。原文の説明を表示しています。

Autonomously cut a Rove (`@sma1lboy/rove`) release end-to-end — detect the semver bump from pending changesets (flagging an upstream `minor` you didn't intend), run the release gates, dispatch the Changesets workflow (or run `scripts/release.sh` locally), then poll the GitHub Actions Release workflow with `gh` until npm publish completes, diagnosing CI failures (npm token, registry 404, lint, branch mismatch) instead of leaving them silent. Use when the user says "cut a release", "ship a version", "release Rove", "release rove", "发版", "release.sh", or "bump the version". Never force-pushes; always verifies the release landed on `main`.

日本語の概要は準備中です。原文の説明を表示しています。

Strip AI writing tells from Rove's user-facing prose — README, the docs/ pages that sync to docs.rove.run, landing copy, and release notes. Use when the user says "unslop", "洗一下文案", "这读起来像 AI 写的", or after drafting any user-facing page. Adapted for this repo from cursor/plugins pstack/skills/unslop.

日本語の概要は準備中です。原文の説明を表示しています。

Diagnoses email deliverability problems for transactional and marketing emails. Checks SPF/DKIM/DMARC alignment, sending IP reputation, email content spam triggers, and bounce patterns. Use when emails land in spam, go missing, or bounce unexpectedly. Trigger words: email spam, deliverability, emails not arriving, bounce rate, spam folder, email reputation, SPF fail, DKIM fail, DMARC, transactional email, SendGrid, Postmark, SES.

日本語の概要は準備中です。原文の説明を表示しています。

Designs automated email sequences end to end: the trigger, branches and exit rules, the full copy of every message, and the sender setup that keeps them out of spam (SPF, DKIM, DMARC, one-click unsubscribe, consent). Covers onboarding and welcome series, lead nurture, abandoned cart, dunning, win-back and sunset flows. Use when someone asks for a "drip campaign", "welcome sequence", "onboarding emails", "nurture sequence", "win-back emails", "lifecycle emails", "email automation", or says "our emails land in spam" or "nobody clicks our onboarding emails". In-app onboarding belongs to onboarding-cro.

日本語の概要は準備中です。原文の説明を表示しています。

Edits existing marketing copy in ordered passes (structure, claims, sentences, consistency, proof) and returns the edited text with a change log and a list of questions for the author. Flags claims that need evidence instead of inventing proof, and keeps the writer's voice. Use when someone says "edit this copy", "proofread this page", "tighten this", "polish this email", "review my landing page copy", "make this clearer", "check this before we publish", or asks for copy feedback on a page, ad, email or product description.

日本語の概要は準備中です。原文の説明を表示しています。

Plans, researches and writes comparison pages: "[rival] alternatives", "[product] vs [rival]", "[rival A] vs [rival B]" and switching guides. Builds each page from a ledger of sourced, dated facts and ends with an honest verdict on who should choose which product. Use when someone asks for an "alternative page", a "vs page", a "competitor comparison", "comparison landing pages", "why us instead of them", or wants existing comparison pages checked for outdated prices and claims that cannot be backed up.

日本語の概要は準備中です。原文の説明を表示しています。

SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.

日本語の概要は準備中です。原文の説明を表示しています。

A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.

日本語の概要は準備中です。原文の説明を表示しています。

Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.

日本語の概要は準備中です。原文の説明を表示しています。

Expert in building portfolios that actually land jobs and clients - not just showing work, but creating memorable experiences. Covers developer portfolios, designer portfolios, creative portfolios, and portfolios that convert visitors into opportunities. Use when "portfolio, personal website, showcase work, developer portfolio, designer portfolio, creative portfolio, " mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

World-class level design expertise - spatial storytelling, player flow, blockout methodology, and the invisible hand that guides players without them knowingUse when "level design, blockout, graybox, whitebox, player flow, level layout, combat arena, exploration space, map design, multiplayer map, pacing, weenie, landmark, gating, metroidvania, open world design, linear level, environmental storytelling, teaching through design, playtesting, heatmap, metrics, sightlines, level-design, game-development, spatial-design, blockout, graybox, player-flow, pacing, environmental-storytelling, combat-design, multiplayer-maps, open-world, linear-design, metroidvania" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when "keywords, file_patterns, code_patterns, " mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

World-class explainer video expertise combining the visual storytelling of Kurzgesagt, the simplification genius of Common Craft, and the conversion science of high-performing SaaS landing pages. Explainer videos transform complex ideas into clear, compelling stories. Great explainers don't just inform—they illuminate. They take abstract concepts and make them feel obvious. The best explainer videos understand that simplicity is the ultimate sophistication, that showing beats telling, and that the goal isn't to impress with complexity—it's to make the viewer feel smart. Use when "explainer, explainer video, how it works, product demo, onboarding video, training video, educational video, whiteboard, animated explainer, explain this, simplify, concept video, SaaS video, explainer, video, animation, educational, product, demo, onboarding, SaaS" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

The art and science of creating AI-powered digital presenters, avatars, and synthetic spokespersons. This skill covers HeyGen, Synthesia, D-ID, Tavus, and the emerging landscape of photorealistic AI humans that can speak any script in any language. Digital humans aren't replacing human presenters—they're enabling scale that humans can't achieve. A product demo in 50 languages. Personalized video messages for thousands of customers. 24/7 customer support with a friendly face. Training videos that can be updated without reshoots. The practitioners of this skill understand both the power and the responsibility. They know when digital humans enhance experiences and when they feel uncanny. They navigate the ethics of synthetic media thoughtfully. They create AI presenters that feel helpful, not deceptive. Use when "digital human, AI avatar, AI presenter, HeyGen, Synthesia, D-ID, Tavus, synthetic, talking head AI, AI spokesperson, personalized video, video at scale, multilingual video, AI actor, digital-humans, avatar, ai-presenter, synthesia, heygen, d-id, synthetic-media, personalization, multilingual" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Expert in community tool selection and implementation - Discord bots, community platforms, analytics tools, CRMs, moderation systems, and automation. Knows the tool landscape, integration patterns, and how to build a cohesive community tech stack. Use when "community tools, discord bots, community platform, community crm, moderation bots, community automation, orbit, common room, commsor, " mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building competitive advantage. Knows when to compete and when to differentiate. Use when "competitive intelligence, competitor analysis, win loss, battlecard, competitive positioning, market landscape, competitor, " mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。