Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "run the weekly social readout", "which denominator does our engagement rate use", or "which posts won this week and what changes next cycle"; produces the organic-social metric dictionary (every rate names its denominator — ERR engagement-by-reach vs ERI by-impressions vs ER-by-follower — locked across periods), median-not-mean per-post rollups with organic and boosted separated, EMV as labeled exec-translation only (never inside any score), an attributed CHAOSS/Orbit-style community-health readout with employees excluded, and the best/worst-performer write-back the next calendar cycle consumes. Not for dollar-ROI math or the ECHO profile result gate verdict — use roi-calculator and social-quality-auditor. 社媒周报/互动率分母/指标字典/复盘回写
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed update cadences, when-NOT-to-post rules, a spokesperson/approval matrix, and a post-crisis retro template; re-runs the social-quality-auditor pre-publish gate before un-pausing the queue. Not for email deliverability incidents (blocklist, spam-rate spikes) — use deliverability-qa; inside a launch window launch-day-conductor owns incident handling. 社媒危机预案/暂停队列/声明库/发言人矩阵
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "build the norm card for this platform", "what are the char limits and visible-fold cutoffs here", "is the LinkedIn link-in-first-comment thing documented or folklore", or "which of our platform cards are stale"; maintains the dated, versioned per-platform norm cards in the references/platforms/ pack — char limits, visible-fold cutoffs, hashtag norms, format/aspect specs, link and first-comment placement, disclosure-label mechanics, algorithm emphases (e.g. 小红书 search+saves weighting) — every row labeled platform-documented (official doc, Measured) or Estimated-folklore (named source) with last-verified and review-by dates, and any card past its review date flagged stale rather than trusted. Extends the single pack in place; never forks a second one. Not for picking which channels to run — use channel-portfolio-planner. 平台规范卡/字符限制/折叠线/话题标签/算法侧重/过期标记
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "check our positioning against what we can actually ship", "trace which differentiators we can defend", or "reconcile the positioning canvas with the claims ledger"; reconciles the reused positioning canvas against the shippable stage and the claims ledger to produce a differentiation truth set — every differentiating claim verifiable or marked '[needs source]' — that TALE-T1 is judged against. Not for building the canvas — use positioning-mapper; not for adjudicating claims — use offer-claims-registry; not for authoring the message house — use message-system-architect. 定位真相/差异化校准/可交付现实/主张核对
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "build programmatic SEO pages", "generate pages at scale", "rank on a high-authority third-party site", "borrow domain authority", "build a vs / alternative page", "do local SEO", "optimize a Google Business Profile", or "fix NAP" — one page-build router with four modes: programmatic (template × dataset systems), parasite (barnacle publishing on Medium/Reddit/LinkedIn/GitHub), comparison (vs / alternative pages in four formats), and local (GBP + NAP + citations + location pages), each with its own thin/duplicate, honesty, or reputation-abuse guardrail. Not for finding what to target — use keyword-research or content-gap-analysis; not for drafting one standalone article — use content-writer; not for scoring a page for publish — use content-quality-auditor. 程序化SEO/批量页面/寄生SEO/借势权重/对比页/vs页/替代页/本地SEO/谷歌商家档案/NAP一致性
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. 叙事落地/逐面消息一致/创意交接简报/画布传导
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "run a launch retro / post-mortem", "compare launch results vs targets by channel", or "decide what to keep or kill for the next launch"; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, platform self-reported numbers as reference, every figure labeled Measured / User-provided / Estimated), a 5-Whys chain on the single largest miss, keep / kill / change decisions per channel, 3-5 actionable learnings for the next launch, and an outcome snapshot submitted to the launch registry. Not for return math (CPA / ROI) — use roi-calculator; not for the stakeholder-facing report writeup — use report-generator; not for a metric deep-dive — use performance-analyzer. 发布复盘/渠道归因/5-Whys/keep-kill
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator. 达人营销效果分析/投放复盘
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Use when the user asks "what did we pay this creator last time" or to "update the creator roster"; curates creator identity, rate, rights, exclusivity, compliance-event, and performance facts through the append-only creators event stream. Not for scoring fit — use fit-scorer; not for reviewing content — use creator-content-auditor. 创作者档案/达人名册
日本語の概要は準備中です。原文の説明を表示しています。
aaron-he-zhu/aaron-marketing-skills☆ 2,9752026年10月18日 更新
Critique a rendered screen's affordances — what looks clickable, state visibility, CTA clarity, and action discoverability. Use when reviewing an existing screen. For sizing and positioning targets in new work, use `fitts-law` (interaction-design).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Define UX metrics and KPIs that connect design decisions to measurable outcomes. Use when choosing what to measure. For presenting the results afterwards, use `design-impact-reporting` (design-ops).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Build several genuinely different solutions to the same problem at once, spread across what the user does rather than how it looks. Use when one direction is on the table and the team is about to refine it by default. For choosing between the concepts afterwards, use `concept-selection`.
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Design content structure, hierarchy, labelling, and the navigation model. Use when organising what exists. For the UI that exposes it use `navigation-patterns` (interaction-design); for user-generated grouping evidence use `card-sort-analysis` (design-research).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Choose prototype fidelity and method to match the design question and the decision at stake. Use before building a prototype. For what to test once it exists, use `test-scenario`.
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Define what content a product needs, how it is structured, and who owns it. Use when content itself is the problem. For the words in the interface use `ux-writing` (designer-toolkit); for structural hierarchy use `information-architecture`.
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Choose between competing concepts against criteria fixed in advance, and record what each rejected concept was testing. Use when several directions are alive and one has to win. For picking which problem to work on, use `opportunity-framework` (ux-strategy); for deciding by production traffic, use `a-b-test-design`.
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Design to iOS and Android conventions — what each OS mandates, where they diverge, and when to unify. Use when shipping native apps. For breakpoint adaptation use `responsive-design`; for matching competitor patterns use `jakobs-law` (interaction-design).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新
Read funnels, retention curves, and event data as a designer — separating a design problem from a tracking artefact. Use when handed product data you did not design and asked why people drop off. For choosing what to measure, use `metrics-definition` (ux-strategy); for running a controlled test, use `a-b-test-design` (prototyping-testing).
日本語の概要は準備中です。原文の説明を表示しています。
Owl-Listener/designer-skills☆ 2,9552026年9月6日 更新