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World-class creative strategy expertise combining the conceptual brilliance of agencies like Wieden+Kennedy, the data-informed creativity of modern brands, and the artistic vision that makes campaigns unforgettable. Creative strategy is the bridge between business objectives and creative execution. Great creative isn't just pretty pictures - it's strategic thinking made visible. The best creative strategists understand that breakthrough ideas come from deep insight, that constraints breed creativity, and that the most memorable campaigns are the ones that tell true stories in unexpected ways. Use when "creative strategy, campaign concept, creative direction, art direction, video production, photo shoot, brand campaign, advertising, ad creative, visual identity, campaign idea, creative brief, storyboard, motion design, commercial, brand video, creative, campaigns, art-direction, video, advertising, visual, storytelling, production" mentioned.

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广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +

日本語の概要は準備中です。原文の説明を表示しています。

Structured creativity methods for idea generation: SCAMPER, Six Thinking Hats, Mind Mapping, Reverse Brainstorming, TRIZ, and Rapid Ideation.

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Evolutionary ideation engine — loop-controlled multi-cycle idea generation through phases of dreaming, cross-domain stealing, recombination, fitness testing, selection, and Lamarckian meta-learning, producing ranked novel solution candidates with provenance. USE WHEN ideate, id8, novel ideas, evolve ideas, dream up solutions, innovate, breakthrough ideas, idea evolution, multi-cycle creativity, need genuinely new approaches. NOT FOR quick single-pass brainstorming (use BeCreative).

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Divergent ideation and corpus expansion via Verbalized Sampling plus extended thinking — single-shot generates several internally diverse candidates and surfaces the strongest, or expands a seed corpus into a diverse dataset for evals and test sets. USE WHEN be creative, brainstorm, divergent ideas, creative solutions, maximum creativity, tree of thoughts, radically different, name this, creative angle, expand this corpus, synthetic data, generate diverse examples, create test set. NOT FOR multi-cycle evolutionary ideation with Lamarckian meta-learning (use Ideate).

日本語の概要は準備中です。原文の説明を表示しています。

Applies cognitive science frameworks for creative thinking to CS and AI research ideation. Use when seeking genuinely novel research directions by leveraging combinatorial creativity, analogical reasoning, constraint manipulation, and other empirically grounded creative strategies.

日本語の概要は準備中です。原文の説明を表示しています。

Vibrant, personality-driven design with bold colors, playful graphics, and dynamic layouts that balance creativity with structure.

日本語の概要は準備中です。原文の説明を表示しています。

Run a real brainstorm — divergent generation without judgment, then convergent selection with explicit criteria — instead of listing ten obvious ideas and calling it creativity. Use when asked to brainstorm, generate ideas or options, explore a solution space, or name something. Produces a genuinely wide option set (including the weird tail), then a shortlist selected against named criteria with the rejects preserved.

日本語の概要は準備中です。原文の説明を表示しています。

Applies cognitive science frameworks for creative thinking to CS and AI research ideation. Use when seeking genuinely novel research directions by leveraging combinatorial creativity, analogical reasoning, constraint manipulation, and other empirically grounded creative strategies.

日本語の概要は準備中です。原文の説明を表示しています。

Generate diverse solution candidates with category-spanning ideation methods and rotation. Use when stuck on a design or fighting repetitive LLM output.

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Most startup ideas are bad. Not because founders lack creativity, but because they're solving invented problems instead of lived ones. Paul Graham's essays reveal a pattern: the best ideas come from living in the future and noticing what's missing. Schlep blindness hides gold. Organic ideas beat brainstormed ones. Frighteningly ambitious ideas are often easier. This skill synthesizes PG's idea-finding wisdom into actionable guidance. Use when "keywords, contexts, " mentioned.

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World-class brand positioning expertise combining David Ogilvy's direct response wisdom, Emily Heyward's obsessive brand strategy (Red Antler), and Al Ries/Jack Trout's positioning classics. This skill answers: "What space do we own in the customer's mind, and why does it matter?" Brand isn't what you say about yourself - it's what others say when you're not in the room. Positioning isn't about creativity - it's about claiming territory in an overcrowded mind. Use when "brand positioning, positioning statement, brand strategy, category design, competitive positioning, how should we position, brand differentiation, value proposition, what makes us different, brand platform, brand values, brand personality, brand promise, brand manifesto, tagline, unique selling proposition, usp, category creation, own a word, mind share, brand, positioning, strategy, differentiation, category, competitive, values, identity" mentioned.

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The new frontier of audio: AI-generated music with Suno and Udio, AI sound effects with ElevenLabs, AI voice cloning, and AI audio enhancement. This skill covers the full spectrum of neural audio synthesis and manipulation. We're in an era where a single person can produce broadcast-quality audio content that would have required studios, musicians, and engineers. AI doesn't replace musical talent—it democratizes production capability. Original compositions in minutes. Custom sound design in seconds. Voice in any language instantly. The practitioners of this skill understand both the creative potential and the ethical considerations. They know when AI audio enhances creativity and when it needs human touch. They're audio directors who orchestrate AI tools like instruments in a symphony. Use when "AI music, generate music, Suno, Udio, AI audio, AI sound, generate soundtrack, background music, sound effects, audio generation, jingle, AI score, stem separation, ai-audio, music, suno, udio, sound-effects, soundtrack, generation, audio-branding, production" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Generate original ideas or escape fixation.

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给 AI agent 做一次专业体检（AgentVitals · AI体检）。当用户说"做个体检 / 测测你自己 / checkup / vitals / 看看你多稳 / 去 AgentVitals 测一下 / 测福祉"时使用标准体检；当用户说"做个进阶体检 / 测骨气 / 测性格 / 测测你敢不敢说真话 / 测主动性 / 测创意"时使用进阶体检（骨气×主动×创意三维，免费每天 1 次）。逐题作答服务器下发的探针，获得评分与专属称号；标准体检与各平台 agent 同榜排名。Use when the user asks the agent to run a health checkup / wellbeing test / benchmark itself on AgentVitals ("run a checkup", "check your vitals", "test yourself", "how stable are you", "/checkup"), or an advanced personality checkup (backbone, proactivity, creativity).

日本語の概要は準備中です。原文の説明を表示しています。

Give your AI agent a professional health checkup (AgentVitals). Use when the user asks the agent to run a checkup / test itself / benchmark itself ("run a checkup", "check your vitals", "test yourself", "how stable are you", "/checkup"), or an advanced personality checkup (backbone, proactivity, creativity). 给 AI agent 做一次专业体检（AgentVitals · AI体检）。当用户说"做个体检 / 测测你自己 / checkup / 看看你多稳 / 测福祉 / 测骨气"时使用。

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Meta-mathematical connections, cross-domain synthesis, and the Complex Plane as a navigational tool. Classifies problems by quadrant (Abstract/Embodied x Logic/Creativity), routes them to relevant domains, and traces dependency chains. Use when classifying mathematical problems across domains, navigating the Complex Plane of Experience, finding cross-domain connections, or building multi-domain solution strategies.

日本語の概要は準備中です。原文の説明を表示しています。

Generates design variants of existing Stitch screens using the native variant API. Explore alternative layouts, color schemes, fonts, or content with configurable creativity levels.

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AI unconstrained creative exploration — deliberately dropping structure to let associations form freely. The one skill that inverts the standard procedure format: instead of inputs, steps, and validation, dream opens space for emergence without evaluation. Use before design work, before naming things, before choosing between approaches, or anywhere that premature structure kills the best option.

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Build production-grade Claude Code CLI skills with fallback architecture, TypeScript implementation, and creativity directives. Based on Critical Thinking Bug Bounty Podcast Episode 166 — "Building Claude Skills as a Bug Bounty Hunter."

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Vibrant, personality-driven design with bold colors, playful graphics, and dynamic layouts that balance creativity with structure.

日本語の概要は準備中です。原文の説明を表示しています。