「persuasion」の検索結果

Persuasion and rhetorical analysis grounded in classical and modern frameworks. Covers Aristotle's three appeals (ethos, pathos, logos), rhetorical situation (audience, purpose, context), argument structure (Toulmin model), logical fallacies, persuasive writing, propaganda analysis, and ethical persuasion. Use when constructing arguments, analyzing rhetoric, evaluating persuasive messages, detecting fallacies, or studying the relationship between language and power.

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Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset needs to be more persuasive. Also use when someone says 'make this more convincing', 'add urgency', 'psychological triggers', 'persuasion framework', 'behavioral psychology', 'conversion optimization', 'nudge', 'influence tactics', or 'why isn't this converting'. Make sure to use this whenever ANY marketing copy needs to be more persuasive, even if the user just says 'this feels weak' or 'how do I get more signups', psychology principles likely apply.

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Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

日本語の概要は準備中です。原文の説明を表示しています。

Design a media deconstruction protocol analysing persuasion, bias, or representation in media texts. Use when teaching students to critically read advertisements, news, or social media content.

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Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Design a media deconstruction protocol analysing persuasion, bias, or representation in media texts. Use when teaching students to critically read advertisements, news, or social media content.

日本語の概要は準備中です。原文の説明を表示しています。

当用户需要让广告文案中的产品承诺更有说服力、更有"证据感"时调用。 适用于：写出产品好处但客户不信、需要在文案中加入"证明"元素、 做竞品对比文案。核心信号：用户在问"怎么让客户相信""怎么证明我的产品好"。 不适用于：纯品牌形象传播（不需要证明）、虚假宣传（造假不是伪逻辑）。

日本語の概要は準備中です。原文の説明を表示しています。

Copywriter IA — Expert en rédaction persuasive (landing pages, emails, ads, framework AIDA, psychologie de la persuasion).

日本語の概要は準備中です。原文の説明を表示しています。

Expert en optimisation du taux de conversion (A/B testing, heatmaps, analyse funnel, persuasion)

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Apply a named behavioral science framework to any task — persuasion, nudge design, habit formation, conversion, influence, negotiation, cognitive bias, choice architecture, decision framing. The framework backbone every other Maxim skill loops into for psychological validation.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

Map audience awareness stages to messaging strategy when planning a campaign, offer, or persuasion sequence.

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Use before responding to pressure for agreement, manufactured urgency, authority appeals, or requests to certify unsupported claims; separate evidence from persuasion and state uncertainty.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

日本語の概要は準備中です。原文の説明を表示しています。

This skill helps users extract YouTube video transcripts and perform deep competitive analysis on the content. Agent should proactively apply this skill when users express needs like analyze YouTube video content strategy, perform competitive video content analysis, extract and analyze YouTube subtitles for marketing insights, understand competitor value propositions from their videos, identify target audience from YouTube video content, analyze pain points and needs mentioned in YouTube videos, evaluate competitor CTA strategies in video content, find content gaps in competitor YouTube videos, analyze video narrative structure and hooks, extract key messaging and positioning from YouTube content, benchmark competitor video content quality, research competitor marketing angles through video analysis, identify audience signals and terminology level in videos, analyze emotional tone and persuasion techniques in YouTube content.

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Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an outbound sales team", or "fill my pipeline". Also trigger when setting up a B2B SaaS sales team from scratch or building a lead-qualification framework to improve close rates. Covers the three lead types (seeds/nets/spears), role specialization, the referral-email method, ANUM qualification, and pipeline math. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.

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Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "conversion funnel", "increase signups", or "people add to cart but dont buy". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

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Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", "anchoring", "how do I ask for a raise", "get a better deal", or "they wont budge on price". Also trigger when preparing for a vendor negotiation, resolving a pricing dispute, or navigating a high-stakes conversation where both sides need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product and marketing, see influence-psychology.

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Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

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Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative.

日本語の概要は準備中です。原文の説明を表示しています。

Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

日本語の概要は準備中です。原文の説明を表示しています。