b2b-platform

Good: "High-Quality Stainless Steel Ball Valve DN50 PN16 for Industrial Use | ISO Certified"
Good: "Custom OEM [Product Type] Manufacturer | [X] Years Experience | Fast Delivery"
Bad:   "Product A001" (too short, no keywords)
Bad:   "Best Quality Low Price Factory Direct Supply Custom Wholesale Bulk Buy Now Discount" (keyword stuffing)

Keyword Analysis

For Each Major Keyword:

1. Search volume: Is it commonly searched?
2. Competition: How many other sellers use it?
3. Relevance: Does it accurately describe your product?
4. Specificity: Is it too broad or too narrow?

Keyword Categories:

Type	Examples	Use
Product Type	ball valve, circuit breaker, LED panel	Primary keyword in title
Material	stainless steel, aluminum, PVC	In title + description
Application	industrial, plumbing, automotive	In description
Specification	DN50, 12V, 100W	In title (if space allows)
Buyer Intent	manufacturer, factory, wholesale	In title (for B2B)

Product Description Analysis

Check for:

• Clear product features and specifications
• Product benefits (not just features)
• Technical parameters (dimensions, materials, certifications)
• Usage/application information
• Quality control/assurance mentions
• Trade terms (MOQ, lead time, payment terms)

Description Structure (Recommended):

[HOOK — Address buyer pain point or need]

[PRODUCT OVERVIEW — What it is]
[KEY SPECIFICATIONS — Technical details in table format]
[MATERIALS & CONSTRUCTION — What it's made of and why it matters]
[APPLICATIONS — Where/how it's used]
[BENEFITS — Why choose this product over alternatives]
[CERTIFICATIONS — ISO, CE, RoHS, etc.]
[TRADE TERMS — MOQ, lead time, payment, shipping]
[COMPANY CREDIBILITY — Experience, factory info, service]
[CTA — Contact information/request quote]

Image Analysis

Check for:

• Minimum 3-6 images per product
• Main image: clean, professional, white/light background
• Multiple angles (front, side, back, detail shots)
• Scale reference (person, ruler, coin for size)
• Application photos (product in use)
• Packaging images for export readiness
• Infographics showing key specifications
• Image resolution (minimum 800 x 800 px recommended)

Image Best Practices:

• Lead with a hero shot showing the complete product
• Include detail shots of key features/finish
• Show size comparison (common in B2B)
• Include factory production photos if applicable
• Video is increasingly important (product demo, factory tour)

Phase 2: Store/Profile Analysis

Store Elements to Analyze

Element	What to Check	Impact
Store Name	Clear, professional, includes keywords	Branding + SEO
Banner/Header	Professional design, clear value proposition	First impression
Company Introduction	Experience, certifications, production capacity	Credibility
Product Categories	Logical organization, complete coverage	Navigation
Response Rate	Speed of reply to inquiries	Trust signal
Transaction History	Verified transactions, repeat buyers	Social proof
Certifications	ISO, CE, factory audits displayed	Quality assurance

Credibility Indicators

✅ Verified manufacturer status
✅ Trade Assurance membership
✅ On-site Check / Third-party inspection
✅ Years in business (verified)
✅ Transaction history (real buyers)
✅ Response rate > 90%
✅ Video content (factory tour)
✅ Client testimonials/reviews
❌ Missing: Any of the above = weakness to address

Phase 3: Competitor Benchmarking

How to Find Competitors

1. Search for main product keyword on the platform
2. Note the top-ranking sellers (first page)
3. Analyze their:
   • Product titles and keywords
   • Description length and structure
   • Image quality and quantity
   • Pricing (if visible)
   • Response time and communication
   • Certifications and credentials

Competitor Analysis Template

Competitor: [Store/Company Name]
URL: [Link]

TITLES:
- [Competitor's title 1]
- [Competitor's title 2]
Gap vs. You: [What's missing or better in theirs]

IMAGES:
- Number of images: [X]
- Quality (1-5): [Rating] — [Strengths]
- Gap vs. You: [What's better in theirs]

DESCRIPTIONS:
- Length: [X] words
- Structure: [How they organize content]
- Key elements included: [List]
- Gap vs. You: [What's better in theirs]

PRICING:
- Visible: [Yes/No]
- Range: [If visible]
- Gap vs. You: [Positioning]

CERTIFICATIONS:
- [List displayed]
- Gap vs. You: [What's missing]

STRENGTHS TO BORROW:
1. [Specific tactic or element]
2. [Specific tactic or element]

ACTION ITEMS:
1. [Improvement based on competitor insight]
2. [Improvement based on competitor insight]

Phase 4: Diagnostic Report & Improvement Plan

Report Structure

# B2B Platform Store Diagnostic Report

## Executive Summary
[2-3 sentences: overall health score and key priority]

## Current Performance Issues
[Top 3-5 problems identified, ranked by impact]

## Detailed Analysis

### Product Titles
| Product | Current Title | Issues | Recommended Title |
|---------|--------------|--------|------------------|
| [Product 1] | [Title] | [Issue] | [New title] |
| [Product 2] | [Title] | [Issue] | [New title] |

### Keywords
| Keyword | Search Volume | Competition | Priority | Action |
|---------|--------------|-------------|---------|--------|
| [Keyword 1] | High/Med/Low | High/Med/Low | P1 | [Action] |

### Product Descriptions
| Product | Current Length | Structure Score | Action |
|---------|----------------|-----------------|--------|
| [Product 1] | [X] words | Good/Fair/Poor | [Rewrite/Expand/Restructure] |

### Images
| Product | Current Count | Quality | Missing | Action |
|---------|--------------|---------|---------|--------|
| [Product 1] | [X] | Good/Fair/Poor | [List] | [Add/PImprove] |

## Priority Action Plan

### P1 — Critical (Do This Week)
1. [Action item with specific steps]
2. [Action item with specific steps]

### P2 — Important (Do This Month)
1. [Action item]
2. [Action item]

### P3 — Nice to Have (Do This Quarter)
1. [Action item]
2. [Action item]

## Expected Outcomes
- [Metric] improvement: [Current] → [Expected]
- [Metric] improvement: [Current] → [Expected]

Phase 5: Keyword Strategy

Keyword Research Process

1. Seed keywords: Start with main product terms
2. Expand: Add variations (synonyms, related terms)
3. Filter: Remove irrelevant or extremely low-volume terms
4. Prioritize: Focus on high-relevance + moderate-competition terms

Keyword Categories for B2B

Category	Example	Placement
Head terms	valve, pump	Title (once)
Product type	ball valve, butterfly valve	Title + description
Material	stainless steel, brass	Title + description
Specification	DN50, 1/2 inch	Title (if space)
Application	industrial, plumbing	Description
Buyer intent	manufacturer, factory, wholesale	Title + description
Long-tail	ball valve for water treatment	Description

Title Optimization Rules

1. First 30 characters matter most — put primary keyword here
2. Include product type — what are you selling?
3. Add key spec if space — material, size, or model
4. Include buyer intent keyword — manufacturer, wholesale
5. Don't stuff — 3-5 keywords max in title
6. Match search terms — think like your buyer

Quality Standards

1. Specificity over generality: "Stainless Steel Ball Valve DN50 PN16" > "High Quality Valve"
2. Buyer-centric: Focus on benefits to the buyer, not just features
3. Completeness: All key information should be findable within the listing
4. Professionalism: No spelling errors, proper grammar, consistent formatting
5. Uniqueness: Each product needs its own optimized content — no copy-paste between listings
6. Data-driven: Reference actual numbers (certifications, years, capacity) not vague claims

Common Pitfalls

1. Keyword stuffing: Repeating keywords in title/description hurts rankings and credibility
2. Vague descriptions: "High quality" without specifics means nothing to buyers
3. Missing trade terms: Always include MOQ, lead time, payment terms
4. Poor images: Dark, blurry, or unprofessional photos kill inquiries
5. Copying competitors: Learn from them, but differentiate your content
6. Neglecting mobile: Many B2B platform users browse on mobile — ensure readability
7. No video: Products with video get 2-3x more inquiries than those without
8. Ignoring data: Use platform analytics to understand what's working

---

阿里国际站四维专属诊断（自动识别后启用）

何时启用本节：自行判断，不要问用户「你是不是阿里国际站」。 命中以下任一信号即启用：① 用户给的链接域名含 alibaba.com / alibaba.com.cn； ② 用户提到阿里国际站、阿里巴巴国际站、AliExpress 之外的阿里站后台、 数据参谋/商家成长中心/问鼎/直通车/P4P/旺铺/信保/金品诚企/网销宝； ③ 页面出现阿里站特有的模块或字段（曝光/点击/询盘/TM/信保订单/星级/优爆品）。 四条都没命中 → 不启用本节，按通用四维（流量/转化/内容/竞争）诊断即可。 链接缺失或用户只说「我的产品页」时：先用 browser_navigate 打开他给的链接 （或请他给一个产品页链接），从 URL 和页面内容判断平台，再决定是否启用。

阿里站四维细则（确认是阿里站后才按此展开）：

⚠️ 平台规则时效提醒：阿里国际站商家星等级已于 2026-03 改版为"商机分+交易分"总分制（各 50 分；1-5 星总分门槛 60/70/80/85/90 分），保留"商机指数/站内外交易额/复购率"指标，并设商品门槛（全店潜力优品及优爆品数≥20）与服务门槛（风险健康分>60、平均回复时长≤24小时、异常履约率≤10%）；商品分层为四级（实力优品/潜力产品/普通产品/低质产品，按"商品力分"评定，实力优品=商品力分≥80）。诊断时必须让用户提供数据参谋/商家成长中心当前真实报表，不套用记忆中的旧规则，不估算。

维度一 · 经营诊断（数据参谋·三级类目对标）：必须用三级类目口径，对标指标（DUV/优质买家浓度/商机转化率/订单转化率/P4P消耗，具体指标名以数据参谋当前报表为准）三列对比（贵司/同行平均/同行优秀）。商机转化率低→归因于广告精准度（非业务能力）；订单转化率低→归因于业务承接能力。优爆品健康度（即将降级预警+推荐升优品+P4P渗透率）。

维度二 · 品牌广告诊断（问鼎/顶展/品牌聚量）：关键词明细（词名/属性（购买词/赠送词）/CTR/状态/到期）。优质买家浓度专项对比（品牌词 vs 全店）。0 购买词致命风险（品牌词全为赠送词=本周内必须续购）。品牌聚量投放健康度。

维度三 · 直通车 P4P 诊断：整体效率 KPI（花费/点击/CTR/CPC）。P4P 词效分层——A 级词加预算（CTR>2.5% 且有询盘）/ B 级词保持（CTR 1%-2.5%）/ C 级词暂停（CTR<0.5% 且 30 天 0 询盘）/ 泛意图词降价。低效计划预警（CTR<0.5% 或长期无询盘）。地域分布 Top5 + 高峰投放时段。

维度四 · 旺铺前台诊断：六维评分卡（基础信息/视觉/产品列表/详情页/类目/SEO）+ 问题清单（必须修复/亮点保持/优化建议/增长机会）。

经营阶段判定规则（6 维度，2 个以上匹配即判定）： | 维度 | 启动期 | 成长期 | 成熟期 | | 搜索曝光 | < 同行平均 50% | 接近同行平均 | ≥ 同行平均 | | 商机量 | < 同行平均 30% | 接近同行平均 | ≥ 同行平均 | | 信保订单 | 极少/无 | 少量 | 稳定 | | 有效商品数 | < 500 | 500-1500 | > 1500 | | 实力优品占比 | < 3% | 3-10% | > 10% | | 爆品数 | 0 | 0-1 | ≥ 1 |

量化异常诊断规则： 流量异常：曝降点升（曝光↓>20%+点击率↑>10%=流量池缩小但更精准）/ 曝升点降（曝光↑>20%+点击率↓>10%=低质流量稀释）/ 双降（曝光↓>20%+点击率↓>10%=整体竞争力下滑）/ 高曝零商机（曝光Top10商机=0=主图/标题/定价/详情页严重问题）。 转化异常：到店不转化（UV↑+商机转化率↓=详情页承接力不足）/ 商机不下单（商机↑+订单↓=价格/起订量/客服跟进问题）。 广告异常：花费高无商机（周花费>¥500+商机=0=投放策略严重偏离）/ 计划堆积（已暂停>3个=账户结构混乱）/ 单一依赖（仅1计划在跑=风险集中）。

P0-P3 行动生成规则：P0 立即（爆品=0+商品>500 / Top10曝光全部零商机 / 某业务员零产出 / 广告>¥1000/周+0订单）→ P1 本周（优品占比低于门槛 / 响应时长超出目标 / 已暂停≥3计划 / 询盘转化率<同行均值）→ P2 本月（无直通车标准推 / 信保金额<同行均值50%）→ P3 长期。

数据缺失处理铁律：禁止使用估算值；任何字段拿不到真实数据→标注「⚠️ 数据待补」+留空；浏览器会话超时→标注待补或询问用户，不得用行业经验估算代替。

五大问题模式识别：①流量充裕但漏斗失效（DUV超优秀+转化率双低=价格虚低吸引低质量买家）②广告断供型危机（赠送词到期/品牌广告断投）③高投入低效型（花费>优秀+优质买家浓度偏低=词包含大量泛词）④0购买词致命风险（本周内续购核心购买词）⑤降星预警型（商机分+交易分总分接近星级门槛下限，或商品数/服务指标逼近门槛线 → 按当前星等级规则逐项核对、优先补齐短板）。