A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
clawhub install go-to-market-playbook
What you get after installing:
A structured GTM template you can fill in for any product launch — B2B or B2C.
Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:
| ARR stage | What unlocks | Discipline |
|---|---|---|
| Pre-revenue | Founder network, warm intros | First 3 customers closed personally by founders |
| → $500K | PH, Reddit, Discord, founder brand, owned content matrix | Total acquisition spend <$20K; no scaled paid ads pre-PMF |
| → $1M | Influencer partnerships + SEM + founder brand | Hand-test 5–10 keywords to establish CPA before scaling |
| → $5M | SEO/SEM at matrix scale, multi-channel paid, referral loops | Systematize organic content production |
| → $20M | PLG + SLG combined, host your own conference | — |
Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).
A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.
Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.
まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
AI Agent Workflow & Skill Architecture Guide — turn expert work into measurable, reusable agent systems. Covers workflow discovery, skill decomposition, harness design, evaluation, human escalation, observability, cost control, and multi-agent orchestration. Includes a measured marketing-delivery case: 15 people × 3–4 weeks reduced to one strategist + AI in 5 days. By Gingiris.
日本語の概要は準備中です。原文の説明を表示しています。
Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
日本語の概要は準備中です。原文の説明を表示しています。
First AI Product Launch — Zero to Live in 30 Days. Step-by-step guide for shipping your first AI product from idea validation to paying customers. Includes day-by-day timeline and real examples. By @WeiYipei.
日本語の概要は準備中です。原文の説明を表示しています。
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
日本語の概要は準備中です。原文の説明を表示しています。
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
日本語の概要は準備中です。原文の説明を表示しています。
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the community & ambassador operations SOP with volunteer, paid tutorial creator and code-contributor tracks — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. 🇨🇳 你搞了个大使计划。来了3个申请。一个第二周就消失了。该降门槛？加福利？群发KOL？这份SOP给你从启动前置条件到招募到留存到治理的完整社区/大使运营方法论。基于 Notion（2000万用户，大使真实访谈）、AFFiNE（60K stars）、Asana、ClickUp 实战案例。 🇯🇵 アンバサダープログラムを立ち上げた。応募3件。1人は2週間で消えた。基準を下げる？特典を増やす？このSOPは、事前チェックリストから採用、段階管理、リテンション、ガバナンスまでの完全なコミュニティ＆アンバサダー運営フレームワークを提供します。Notion（2000万ユーザー）、AFFiNE（60K stars）の実例から構築。 🇰🇷 앰배서더 프로그램을 시작했습니다. 지원 3건. 하나는 2주 만에 사라졌습니다. 기준을 낮출까요? 이 SOP는 사전 체크리스트부터 모집, 단계별 관리, 리텐션, 거버넌스까지 완전한 커뮤니티 & 앰배서더 운영 프레임워크를 제공합니다. Notion(2000만 사용자), AFFiNE(60K stars) 실전 사례에서 구축. Triggers: "ambassador program" | "community building" | "community management" | "DevRel" | "developer relations" | "community growth" | "大使计划" | "社区运营" | "社区搭建" | "コミュニティ運営" | "アンバサダー" | "커뮤니티 운영" | "앰배서더" | "open source community" | "user retention"