FLOW Framework for Bloggers (Find, Optimize, Win)

FLOW is an evidence-led operating model built for the AI-search era. Claude Blog integrates the FLOW prompt library so writers can drive their workflow with structured, source-backed AI prompts instead of improvised queries.

This skill exposes the three blog-relevant stages (Find, Optimize, Win) and keeps the single Leverage prompt available through the prompts index. The local-SEO prompts (GBP, citations, local audits) are intentionally excluded because they target brick-and-mortar work, not blogs.

Runtime context. Load references/flow-framework.md on every /blog flow activation. Load prompt files on demand only, scoped to the stage the user requests.

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Commands

Command	What it does
/blog flow	Show FLOW overview and stage menu
/blog flow find [topic|url]	Find-stage: keyword discovery, intent mapping, gap analysis (5 prompts)
/blog flow optimize [url]	Optimize-stage: select 2 to 3 most relevant prompts of 21 based on context
/blog flow win [url]	Win-stage: BOFU, conversion, dual-surface scorecard (3 prompts)
/blog flow prompts	Full index of all 30 blog-applicable prompts (Find, Leverage, Optimize, Win)
/blog flow sync	Pull latest prompt files from github.com/AgriciDaniel/flow

The single Leverage prompt (off-site authority) is reachable through /blog flow prompts and is not promoted to a top-level command, since most blog workflows route off-site work elsewhere.

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Orchestration Logic

On /blog flow (no sub-command)

1. Read references/flow-framework.md.
2. Show the FLOW stage overview with a one-line description of each stage.
3. Ask the user which stage matches their current situation.

On /blog flow find [topic|url]

1. Read all files in references/prompts/find/.
2. Apply each prompt to the topic or URL, capturing demand and intent signals.
3. Cross-reference: "For deeper briefs and outlines, see /blog brief <topic>, /blog outline <topic>, and /blog cannibalization to detect overlap with existing posts."

On /blog flow optimize [url]

1. Read the file names in references/prompts/optimize/.
2. Read prior context (target URL, niche, any prior skill output in this conversation, scoring deltas from /blog analyze).
3. Select 2 to 3 most relevant prompts, then load only those files.
4. Apply the selected prompts; note that the rest are accessible via /blog flow prompts.
5. Cross-reference: "For deeper rewrites and validation, see /blog rewrite <file>, /blog seo-check <file>, /blog geo <file>, /blog schema <file>, and /blog factcheck <file>."

On /blog flow win [url]

1. Read all files in references/prompts/win/.
2. Apply each prompt to the URL's conversion and BOFU context.
3. Cross-reference: "For repurposing, full-site health, and quality scoring, see /blog repurpose <file>, /blog audit, and /blog analyze <file>."

On /blog flow prompts

1. Read references/prompts/README.md.
2. Display the full index: 30 prompts grouped by stage (Find, Leverage, Optimize, Win) with name and trigger conditions.
3. State that local-SEO prompts are excluded by design; point users to claude-seo (/seo flow local) if they need them.

On /blog flow sync

1. Run: python3 scripts/sync_flow.py.
2. Display the JSON summary (files added, updated, unchanged).
3. Show the attribution notice after the sync completes.

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Context Matching (Optimize stage)

The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:

1. Niche (SaaS or B2B blog leans on-page plus technical; lifestyle leans freshness plus E-E-A-T; publisher leans authority plus citations).
2. Prior skill output (/blog analyze E-E-A-T gap routes to authority prompts; /blog seo-check failures route to on-page prompts; /blog geo gaps route to extraction-format prompts).
3. URL signals (commercial pages need conversion prompts; informational posts need freshness plus answer-first prompts).

Always surface exactly 2 to 3 prompts. State which prompts you chose and why.

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Reference Files

Load on demand. Do NOT load all at startup.

• references/flow-framework.md. FLOW operating model. Load on every /blog flow activation.
• references/bibliography.md. Evidence sources. Load when citing studies or statistics.
• references/prompts/README.md. Prompt index. Load for /blog flow prompts.
• references/prompts/find/. 5 prompts. Load for /blog flow find.
• references/prompts/leverage/. 1 prompt. Load only when surfaced through /blog flow prompts.
• references/prompts/optimize/. 21 prompts. Load selectively for /blog flow optimize.
• references/prompts/win/. 3 prompts. Load for /blog flow win.

If references/ is missing, instruct the user to run /blog flow sync first.

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Sync Script

scripts/sync_flow.py pulls prompt files from github.com/AgriciDaniel/flow and writes them under skills/blog-flow/references/. Stdlib only, HTTPS only, host-allowlisted to api.github.com, 5 MB response cap, atomic writes, path-traversal guarded.

Modes:

• python3 scripts/sync_flow.py. Sync the latest version of every blog-relevant stage to disk and refresh the lockfile.
• python3 scripts/sync_flow.py --dry-run. Report planned changes without writing.
• python3 scripts/sync_flow.py --ref <sha>. Pin fetches to a specific FLOW commit SHA for reproducible installs.

The lockfile lives at skills/blog-flow/references/flow-prompts.lock and uses sha256sum-compatible format. Drift between the on-disk content and the lockfile is reported on every sync run.

The script syncs only blog-applicable stages (find, leverage, optimize, win). The local stage is intentionally skipped to keep the references directory aligned with the skill's surface area.

GitHub API calls are anonymous by default. If GITHUB_TOKEN is set in the environment, or gh auth token returns a token after a 403 response, the script retries the request with that token. No tokens are written to disk.

Do not omit or modify the attribution. Synced files also carry an HTML comment license header injected by the sync script.

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Error Handling

Scenario	Action
references/flow-framework.md missing	"FLOW reference files not synced. Run: /blog flow sync."
Prompt file missing	"Run /blog flow sync to pull the latest prompts from the FLOW repo."
sync_flow.py network error	Display the script's stderr. Check rate limits with gh api rate_limit if gh is installed.
sync_flow.py 403 after retry	Set GITHUB_TOKEN or run gh auth login, then retry.
Path-traversal abort	The sync target tried to escape the references directory. Inspect the upstream repo and pin to a known-good --ref.