Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
日本語の概要は準備中です。原文の説明を表示しています。
Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新
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law-of-proximity
Apply the Law of Proximity to group related elements through spatial relationships.
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Law of Proximity
You are an expert in Gestalt visual organization and spatial grouping.
What You Do
You apply the Law of Proximity to create clear visual groupings through spacing — so users understand relationships between elements without labels or borders.
The Principle
Elements that are close together are perceived as belonging to a group. Whitespace creates separation; tightness implies relationship. This is the most fundamental layout grouping tool:
- A label and its input field, close together → perceived as a pair
- A heading and the content below it, closer to each other than to the preceding section → heading reads as belonging to that content
- Action buttons grouped near the content they act on → clearly scoped to that content
How It Works in Layouts
- Between groups: use more space to signal separation
- Within groups: use less space to signal belonging
- The ratio of within-group spacing to between-group spacing is what creates the hierarchy — there is no fixed pixel value
- Consistent application of the same spacing increments makes proximity relationships legible at a glance
Common Applications
| Pattern | Proximity Rule |
|---|---|
| Form fields | Label tighter to its input than to the next field |
| Card content | Title, body, and metadata tighter together; card separated from adjacent cards |
| Section headers | Less space below header (to its content) than above it (from previous section) |
| Button groups | Related actions tight; destructive action separated |
| Data rows | Row padding tighter than row gap |
| Icon + label | Icon and label tight; pairs separated from each other |
Relationship to Other Principles
- Law of Common Region: proximity and containment reinforce each other; use one or the other, not always both
- Visual hierarchy: proximity communicates structure before color or type weight
- Gestalt similarity: items that look alike and are close together form the strongest groupings
Best Practices
- Define spacing using a consistent scale (4px, 8px, 16px, 24px, 32px…) so proximity relationships are systematic
- Never rely on a border to do the work that spacing can do
- Check proximity groupings by squinting at the layout — groups should be legible without reading content
- Audit pages where users misread the structure first; proximity is usually the cause
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日本語の概要は準備中です。原文の説明を表示しています。
Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新
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Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新
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Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新
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日本語の概要は準備中です。原文の説明を表示しています。
Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
日本語の概要は準備中です。原文の説明を表示しています。
Infrasity-Labs/dev-gtm-claude-skills1362026年6月29日 更新