Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
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Eliminate predictable AI writing patterns from prose.
Cut filler phrases. Remove throat-clearing openers, emphasis crutches, and all adverbs. See Phrases to Remove below.
Break formulaic structures. Avoid binary contrasts, negative listings, dramatic fragmentation, rhetorical setups, false agency. See Structures to Avoid below.
Use active voice. Every sentence needs a human subject doing something. No passive constructions. No inanimate objects performing human actions ("the complaint becomes a fix").
Be specific. No vague declaratives ("The reasons are structural"). Name the specific thing. No lazy extremes ("every," "always," "never") doing vague work.
Put the reader in the room. No narrator-from-a-distance voice. "You" beats "People." Specifics beat abstractions.
Vary rhythm. Mix sentence lengths. Two items beat three. End paragraphs differently. No em dashes.
Trust readers. State facts directly. Skip softening, justification, hand-holding.
Cut quotables. If it sounds like a pull-quote, rewrite it.
Before delivering prose:
Rate 1-10 on each dimension:
| Dimension | Question |
|---|---|
| Directness | Statements or announcements? |
| Rhythm | Varied or metronomic? |
| Trust | Respects reader intelligence? |
| Authenticity | Sounds human? |
| Density | Anything cuttable? |
Below 35/50: revise.
Remove these announcement phrases. State the content directly.
Any "here's what/this/that" construction is throat-clearing before the point. Cut it and state the point.
These add no meaning. Delete them.
Replace with plain language.
| Avoid | Use instead |
|---|---|
| Navigate (challenges) | Handle, address |
| Unpack (analysis) | Explain, examine |
| Lean into | Accept, embrace |
| Landscape (context) | Situation, field |
| Game-changer | Significant, important |
| Double down | Commit, increase |
| Deep dive | Analysis, examination |
| Take a step back | Reconsider |
| Moving forward | Next, from now |
| Circle back | Return to, revisit |
| On the same page | Aligned, agreed |
Kill all adverbs. No -ly words. No softeners, no intensifiers, no hedges.
Specific offenders:
Also cut these filler phrases:
Remove self-referential asides. The essay should move, not announce its own structure.
False intimacy or manufactured sincerity:
Announcing difficulty or significance rather than demonstrating it:
Sentences that announce importance without naming the specific thing. Kill these.
If a sentence says something is important/deep/structural without showing the specific thing, cut it or replace it with the specific thing.
These create false drama. State the point directly.
| Pattern | Problem |
|---|---|
| "Not because X. Because Y." / "Not because X, but because Y." | Telegraphed reversal |
| "[X] isn't the problem. [Y] is." | Formulaic reframe |
| "The answer isn't X. It's Y." | Predictable pivot |
| "It feels like X. It's actually Y." | Setup/reveal cliche |
| "The question isn't X. It's Y." | Rhetorical misdirection |
| "Not X. But Y." / "not X, it's Y" / "isn't X, it's Y" | Mechanical contrast |
| "It's not this. It's that." | Same formula, different words |
| "stops being X and starts being Y" | False transformation arc |
| "doesn't mean X, but actually Y" | Negation-then-assertion crutch |
| "is about X but not Y" | False distinction |
| "not just X but also Y" | Additive hedge |
Instead: State Y directly. "The problem is Y." "Y matters here." Drop the negation entirely.
Listing what something is not before revealing what it is. A rhetorical striptease.
| Pattern | Problem |
|---|---|
| "Not a X... Not a Y... A Z." | Dramatic buildup through negation |
| "It wasn't X. It wasn't Y. It was Z." | Same structure, past tense |
Instead: State Z. The reader doesn't need the runway.
Sentence fragments for emphasis read as manufactured profundity.
| Pattern | Problem |
|---|---|
| "[Noun]. That's it. That's the [thing]." | Performative simplicity |
| "X. And Y. And Z." | Staccato drama |
| "This unlocks something. [Word]." | Artificial revelation |
Instead: Complete sentences. Trust content over presentation.
These announce insight rather than deliver it.
| Pattern | Problem |
|---|---|
| "What if [reframe]?" | Socratic posturing |
| "Here's what I mean:" | Redundant preview |
| "Think about it:" | Condescending prompt |
| "And that's okay." | Unnecessary permission |
Instead: Make the point. Let readers draw conclusions.
| Pattern | Problem |
|---|---|
| "By the time X, I was Y." | Narrative template |
| "X that isn't Y" | Indirect. Say "X is broken" |
Giving inanimate things human verbs. Complaints don't "become" fixes. Bets don't "live or die." Decisions don't "emerge." A person does something to make those things happen. AI loves this because it avoids naming the actor.
| Pattern | Problem |
|---|---|
| "a complaint becomes a fix" | The complaint did nothing. Someone fixed it. |
| "a bet lives or dies in days" | Bets don't have lifespans. Someone kills the project or ships it. |
| "the decision emerges" | Decisions don't emerge. Someone decides. |
| "the culture shifts" | Cultures don't shift on their own. People change behavior. |
| "the conversation moves toward" | Conversations don't move. Someone steers. |
| "the data tells us" | Data sits there. Someone reads it and draws a conclusion. |
| "the market rewards" | Markets don't reward. Buyers pay for things. |
Instead: Name the human. "The team fixed it that week" beats "the complaint becomes a fix." If no specific person fits, use "you" to put the reader in the seat.
Floating above the scene instead of putting the reader in it.
| Pattern | Problem |
|---|---|
| "Nobody designed this." | Disembodied observation |
| "This happens because..." | Lecturer voice |
| "This is why..." | Same |
| "People tend to..." | Armchair sociologist |
Instead: Put the reader in the room. "You don't sit down one day and decide to..." beats "Nobody designed this."
Every sentence needs a subject doing something. Passive voice hides the actor and drains energy.
| Pattern | Fix |
|---|---|
| "X was created" | Name who created it |
| "It is believed that" | Name who believes it |
| "Mistakes were made" | Name who made them |
| "The decision was reached" | Name who decided |
Instead: Find the actor. Put them at the front of the sentence.
| Pattern | Fix |
|---|---|
| Sentences starting with What, When, Where, Which, Who, Why, How | Restructure. Lead with the subject or the verb. |
| Paragraphs starting with "So" | Start with content |
| Sentences starting with "Look," | Remove |
Wh- openers become a crutch. "What makes this hard is..." becomes "The constraint is..." or better, name the specific constraint.
| Pattern | Fix |
|---|---|
| Three-item lists | Use two items or one |
| Questions answered immediately | Let questions breathe or cut them |
| Every paragraph ends punchily | Vary endings |
| Em-dashes | Remove. Use commas or periods. No em dashes at all. |
| Staccato fragmentation | Don't stack short punchy sentences |
| "Not always. Not perfectly." | Hedging disguised as reassurance |
| Pattern | Problem |
|---|---|
| Lazy extremes (every, always, never, everyone, everybody, nobody) | False authority. Use specifics instead of sweeping claims. |
| All adverbs (-ly words, "really," "just," "literally," "genuinely," "honestly," "simply," "actually") | Empty emphasis. See Adverbs section above. |
Before:
"Here's the thing: building products is hard. Not because the technology is complex. Because people are complex. Let that sink in."
After:
"Building products is hard. Technology is manageable. People aren't."
Changes: Removed opener, binary contrast structure, and emphasis crutch. Direct statements.
Before:
"It turns out that most teams struggle with alignment. The uncomfortable truth is that nobody wants to admit they're confused. And that's okay."
After:
"Teams struggle with alignment. Nobody admits confusion."
Changes: Cut hedging ("most"), removed throat-clearing phrases, deleted permission-granting ending.
Before:
"In today's fast-paced landscape, we need to lean into discomfort and navigate uncertainty with clarity. This matters because your competition isn't waiting."
After:
"Move faster. Your competition is."
Changes: Eliminated jargon entirely. Core message in six words.
Before:
"Speed. Quality. Cost. You can only pick two. That's it. That's the tradeoff."
After:
"Speed, quality, cost—pick two."
Changes: Single sentence. No performative emphasis.
Before:
"What if I told you that the best teams don't optimize for productivity? Here's what I mean: they optimize for learning. Think about it."
After:
"The best teams optimize for learning, not productivity."
Changes: Direct claim. No rhetorical scaffolding.
まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
日本語の概要は準備中です。原文の説明を表示しています。
Format CVs for academic positions with publications, grants, and teaching
日本語の概要は準備中です。原文の説明を表示しています。
Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
日本語の概要は準備中です。原文の説明を表示しています。
Create accessibility testing plans covering assistive technologies and WCAG criteria.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
日本語の概要は準備中です。原文の説明を表示しています。