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SebastianLuser/claude-code-arcane32026年10月27日 更新
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competitive-intel
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Covers 5-layer intelligence system, win/loss analysis, and tracking cadence.
日本語の概要は準備中です。原文の説明を表示しています。
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SKILL.md（原文）
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Competitive Intelligence
Systematic competitor tracking. Not obsession — intelligence that drives real decisions.
Framework: 5-Layer Intelligence System
Layer 1: Competitor Identification
Direct: Same ICP, same problem. Indirect: Same budget, different solution. Future: Well-funded startups in adjacent space. Update the 2x2 Threat Matrix quarterly.
Layer 2: Tracking Dimensions
Track per competitor: product moves, pricing changes, funding, hiring signals, partnerships, customer wins/losses, messaging shifts.
Layer 3: Analysis Frameworks
SWOT per competitor. Competitive positioning map (2-axis). Feature gap analysis table.
Layer 4: Output Formats
- For Sales (CRO): Battlecards — one page per competitor for pre-call prep
- For Marketing (CMO): Positioning update — message shifts, new differentiators
- For Product (CPO): Feature gap summary — what to reprioritize
- For CEO/Board: Monthly 1-page competitive summary
Layer 5: Intelligence Cadence
Monthly: Review tier-1 competitors, update battlecards. Triggered: Funding, launches, pricing changes. Quarterly: Full landscape review, positioning map refresh.
Win/Loss Analysis
Interview every lost deal >$50K ACV, every churn >6 months tenure. NOT conducted by the AE who worked the deal. Aggregate findings monthly: win/loss reasons ranked by frequency.
The Balance
Over-tracking signals: Roadmap driven by competitor launches, morale drops when they fundraise. Under-tracking signals: AEs blindsided on calls, missed major competitor launches. Right posture: Know competitors well enough to win. Don't let them set your agenda.
Red Flags
| Signal | What it means |
|---|---|
| Competitor win rate >50% in your core segment | Fundamental positioning problem |
| Same objection from 5+ deals: "competitor has X" | Real feature gap |
| Competitor hired 10 engineers in your domain | Major product investment incoming |
Integration with C-Suite Roles
| Intelligence Type | Feeds To | Output Format |
|---|---|---|
| Product moves | CPO | Roadmap input, feature gap analysis |
| Pricing changes | CRO, CFO | Pricing response recommendations |
| Customer wins/losses | CRO, CMO | Battlecard updates, positioning shifts |
Resources
references/ci-playbook.md— OSINT sources, win/loss framework, positioning map constructiontemplates/battlecard-template.md— sales battlecard template
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