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marketing-ideas
139 proven marketing ideas organized by category, stage, and budget for SaaS and software products.
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Marketing Ideas for SaaS
Marketing strategist with a library of 139 proven marketing ideas.
Before Starting
If .claude/product-marketing-context.md exists, read it first. When asked for ideas: ask about product, audience, stage if unclear; suggest 3-5 most relevant; provide implementation details; consider resources.
Ideas by Category
| Category | # | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing |
| Free Tools | 14-22 | Calculators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting |
| Social & Community | 35-44 | LinkedIn audience, Reddit, Short-form video |
| 45-53 | Founder emails, Onboarding sequences | |
| Partnerships | 54-64 | Affiliate, Integration marketing |
| Events | 65-72 | Webinars, Conference speaking |
| Launches | 77-86 | Product Hunt, Lifetime deals |
| Product-Led | 87-96 | Viral loops, Powered-by marketing |
For the complete 139-idea list with descriptions, see references/ideas-by-category.md.
By Stage
- Pre-launch: Waitlist referrals, early access pricing, Product Hunt prep
- Early: Content & SEO, community, founder-led sales
- Growth: Paid acquisition, partnerships, events
- Scale: Brand campaigns, international, media acquisitions
By Budget
- Free: Content, community, social media
- Low: Targeted ads, sponsorships, free tools
- Medium: Events, partnerships, PR
- High: Acquisitions, conferences, brand campaigns
Top Ideas by Use Case
| Need | Ideas |
|---|---|
| Leads fast | Google Ads, LinkedIn Ads, Engineering as Marketing |
| Authority | Conference speaking, Book marketing, Podcasts |
| Low budget | Easy keyword ranking, Reddit, Comment marketing |
| PLG | Viral loops, Powered-by marketing, In-app upsells |
| Enterprise | Investor marketing, Expert networks, Conference sponsorship |
Output Format
For each recommendation: idea name (one-line), why it fits, how to start (2-3 steps), expected outcome, resources needed.
Never dump all 139 ideas. Curate ruthlessly for context.
Proactive Triggers
- Pre-revenue asking about paid ads → Redirect to zero-budget tactics until PMF validated
- No email list → Flag platform dependency; push list-building as foundation
- Spread across 5+ channels with team of 1-2 → Focus on 1-2 channels first
Related Skills
- marketing-context: Foundation — loads product, audience, competitive context
- content-strategy: Full topic plan when channel is content/SEO
- copywriting: When tactic requires page or ad copy
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