商务技能

Build market research reports that connect claims to traceable sources and calculations. Define the market, examine customer and competitor evidence, reconcile top-down and bottom-up TAM/SAM/SOM estimates, and present forecasts as assumption-driven scenarios with sensitivities.

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• Sizing a market with top-down and bottom-up methods
• Comparing downside, base, and upside forecast scenarios
• Mapping report claims to sources and calculations

Use this skill to review team boundaries, ownership, and cross-team dependencies. It applies Team Topologies concepts to identify team types, choose interaction modes, and align software boundaries with how teams communicate and deliver changes.

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• Reorganizing engineering teams
• Clarifying ownership of a service
• Reducing cross-team handoffs

Structure a company’s vision and execution with EOS, a business operating framework. Define roles, weekly measures, quarterly priorities, core processes, and a recurring meeting rhythm to surface and solve organizational issues.

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• Aligning leadership around a shared company vision
• Setting and tracking quarterly priorities
• Creating a weekly leadership meeting agenda

Help product teams move from feature requests to customer problems and measurable outcomes. The skill covers discovery and delivery, team ownership, opportunity assessment, product vision and strategy, and continuous releases of validated work.

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• Shifting a team from feature output to outcomes
• Testing an idea before committing engineering time
• Assessing and prioritizing product opportunities

Diagnose why an established business has stalled, then work through strategy, execution, management, team structure, motivation, metrics, negotiation, and pricing. The guided phases record decisions in project documents, helping the team resume the improvement plan across sessions.

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• Diagnosing why business growth has stalled
• Turning strategy into a weekly execution rhythm
• Addressing team motivation or structural friction

Use this skill to validate what customers are willing to pay before a product is built, then shape pricing, tiers, and packaging around that evidence. It helps identify monetization problems, select a value-linked charging model, and plan price communication.

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• Testing willingness to pay for a product concept
• Designing good-better-best pricing tiers
• Reviewing freemium or usage-based plans

Prepare for salary, contract, and pricing negotiations with listening techniques, calibrated questions, and a structured offer method. The skill helps surface concerns and hidden constraints, assess alternatives, and plan a conversation where both sides can clarify their needs.

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• Preparing to negotiate salary or a raise
• Discussing vendor prices or contract terms
• Planning a difficult conversation about a deal

Use this skill to explore ways to create new market space instead of competing on the same factors as rivals. It helps map buyer value, find overlooked customers, and shape ideas that combine differentiation with lower cost.

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• Looking for ways to stand out in a crowded market
• Mapping factors buyers value and competitors offer
• Finding underserved or non-customer groups

Guide an early business idea through customer and demand validation, strategy, positioning, offer design, pricing, and selection of a first market segment. The process asks for decisions along the way and records findings in project documents for later continuation.

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• Validating a startup idea before building
• Finding a customer problem worth solving
• Developing business positioning and strategy

Plan launches and growth for products whose value depends on users connecting, such as marketplaces and collaboration tools. The framework helps identify a small viable network, attract its essential contributors, and diagnose stalled growth.

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• Choosing a focused first market for a marketplace
• Planning how to attract the supply side first
• Diagnosing growth that has stalled across user groups

Use this skill to improve how a manager organizes team work. It helps shape one-on-ones, meetings, delegation, team measures, OKRs, reviews, and planning around organizational output and the manager’s time.

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• Planning a useful one-on-one cadence
• Choosing team output and quality measures
• Delegating work with appropriate follow-up

Plan a repeatable B2B outbound sales process by separating prospecting, closing, and customer success. It helps define lead sources, qualify opportunities, hand them to sales, and estimate the outreach and team capacity needed for a revenue target.

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• Planning an outbound sales team
• Creating a lead qualification process
• Estimating pipeline needs from a revenue goal

Create or audit business strategy by identifying the central challenge, choosing a guiding approach, and connecting it to coordinated actions. It helps distinguish strategy from goals, spot vague plans, and focus limited resources on meaningful priorities.

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• Turning an annual goal list into a strategy
• Auditing a strategy document or pitch deck for vague claims
• Choosing a focused approach for a product or company

Guide an app team through eight phases to improve first-use activation and user retention. The process develops habit loops, onboarding, customer discovery, experiments, and a shared key metric, recording decisions in project documents so work can resume later.

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• Improving activation after signup
• Finding where onboarding loses users
• Designing an ethical habit loop

Plan small product experiments to test the riskiest business assumptions, measure real customer behavior, and decide whether to improve or change direction. It helps define an MVP, useful metrics, and pivot criteria before investing in a larger build.

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• Choosing what belongs in a first product version
• Testing a business idea with a small experiment
• Replacing vanity metrics with decision-making measures

Apply 37signals product principles to shape work, set a fixed time budget, and let a small team decide how much scope fits. Create clearer pitches, reduce unnecessary features and meetings, and make focused product decisions that support a steady shipping cadence.

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• Cutting feature scope to ship sooner
• Shaping a project before a team starts building
• Planning work in six-week cycles

Build a repeatable marketing and sales system for a business with paying customers but uneven revenue. The guided process develops offers, customer acquisition, referrals, metrics, and pricing decisions, recording decisions and working documents so the journey can resume later.

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• Building a repeatable marketing and sales system
• Making revenue less dependent on luck or referrals
• Designing word-of-mouth and referral loops

Build a regular customer discovery practice and connect what the team learns to product decisions. This skill helps organize customer needs, map possible solutions, test risky assumptions, and prioritize experiments before committing to build.

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• Setting up weekly customer conversations
• Mapping needs and solutions in an Opportunity Solution Tree
• Testing risky assumptions before building

Plan how a technical product can move from early adopters to mainstream buyers. The skill helps choose a focused beachhead segment, identify what the complete offering needs, shape proof-based positioning, and plan expansion into adjacent markets.

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• Choosing a beachhead customer segment
• Finding gaps in the whole product offering
• Reworking messaging for pragmatic buyers

Plan a five-day process to map a product challenge, sketch and choose a solution, build a testable prototype, and learn from target users. Use the findings to decide whether to proceed, revise the idea, or investigate further before investing in development.

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• Testing a product idea before development
• Breaking a deadlock on a high-stakes decision
• Prototyping a new feature for user feedback

Use Jobs to Be Done to understand the progress customers seek in particular circumstances. Reconstruct purchase and usage timelines, map functional, emotional, and social needs plus switching forces, then apply the findings to competition, product choices, and roadmaps.

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• Investigating why customers switch or churn
• Planning customer discovery interviews about past behavior
• Mapping alternatives beyond direct product competitors

Design motivation systems for products and teams around autonomy, mastery, and purpose. Review onboarding, gamification, incentives, or team practices, spot where rewards may undermine engagement, and suggest ways to support meaningful choice and progress.

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• Redesigning gamification that relies on points
• Planning user onboarding and progress steps
• Reviewing team practices that affect engagement

Build and maintain a sales workspace around real company data. Configure its providers and database, import Feishu materials, and verify workflows for company search, customer profiles, and questions grounded in source documents.

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• Building or deploying a sales intelligence workspace
• Importing Feishu documents or conversations
• Troubleshooting data providers or migrating a database

Review stock and ETF price data with indicators such as RSI, MACD, and Bollinger Bands, and compare technical strength across tickers. The bundled example returns fixed mock values, so its output is not real market analysis.

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• Checking RSI or MACD for a ticker
• Comparing technical strength across stocks
• Reviewing indicator based buy or sell signals