营销与社交媒体技能

Decide how large a product or feature launch should be. Create a three-tier launch plan with channel effort, required assets, estimated performance targets, risk owners, rollback thresholds, and a timeline from preparation through follow-up.

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• Choosing the scale of a product or feature launch
• Matching promotional channels and assets to launch scale
• Defining launch risks and rollback thresholds

Prepare product launch submissions for Product Hunt, Show HN, Reddit, and directories. Get platform-specific drafts, asset lists, community rule checks, and staged submission plans, with regional channels selected to fit the audience.

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• Preparing Product Hunt and Show HN launch submissions
• Checking Reddit drafts against community promotion rules
• Planning directory submission waves

Inventory what your website, decks, social profiles, and emails currently say. Compare each message with your intended positioning, flag unsupported claims, and create a dated baseline with sources for tracking future changes.

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• Inventory current messaging across owned channels
• Compare existing copy with the intended brand message
• Record a baseline before changing brand positioning

Clarify a product's market position by comparing real alternatives, including spreadsheets and doing nothing. Build a positioning canvas that connects distinctive features to customer value, scores initial target segments, and states the product's unique value in one sentence.

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• Clarifying alternatives customers actually consider
• Connecting product features to customer value
• Choosing the first customer segment to target

Prepare launch communications with a three-tier media and analyst list, tailored story angles, a schedule for pitching before information becomes public, a press release draft, and an analyst briefing outline. Plans follow the recorded launch date and approved claims.

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• Build a tiered media list for a product launch
• Plan press pitches around an information release date
• Draft a press release from approved product claims

Audit the factual basis of brand claims, consistency across messaging, and evidence of effectiveness as separate assessments. Receive findings, explicit gaps, and suggested fixes without blending the results into a single overall score.

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• Check whether brand differentiation has sufficient support
• Review homepage, pricing page, and deck consistency before release
• Examine evidence behind message effectiveness claims

Find and organize search keywords for a product, service, or topic. Use available search volume, ranking difficulty, and search intent data to prioritize opportunities, group related topics, and build a content calendar with clearly labeled evidence gaps.

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• Choosing keywords for a new product page
• Turning a broad topic into article ideas
• Prioritizing queries already near the first search results page

Monitor a product launch through its first 30 days, with tracking checks before release. Record platform rankings, votes, reviews, and news mentions, compare results with targets, and flag anomalies while assessing whether initial attention lasts.

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• Verifying launch links and conversion tracking before release
• Tracking Hacker News and Product Hunt launch activity
• Comparing launch-day, week-one, and month-one results with targets

Check existing product positioning against what can currently ship and the evidence supporting its claims. Produce a sourced set of defensible differentiators, flag unsupported statements, and test whether the uniqueness statement holds against named alternatives.

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• Check positioning against the current product stage
• Separate supported differentiators from unsupported claims
• Test a uniqueness statement against named alternatives

Compare live pages and materials with approved brand messaging over time. Produce a report of deviations, dated competitor positioning changes, conditions for reconsidering your message, and a review of intended versus observed messaging after a launch or campaign.

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• Checking live pages against approved brand messaging
• Tracking changes in competitor positioning
• Defining when to reconsider brand messaging

Turn approved brand messaging into a shared speaking kit: short pitches in three lengths, spokesperson questions and answers, reusable company descriptions and bios, and wording rules. Help sales, support, founders, and partners explain the same story consistently.

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• Align brand explanations across sales and support
• Prepare 10-second, 30-second, and two-minute pitches
• Draft answers to tough buyer or reporter questions

Plan launch prices and packages, including tier names, included features, and how each price reflects customer value. Draft early-bird offers with real deadlines, beta-to-launch price changes, and guarantee or refund terms for later approval.

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• Design pricing tiers and their included features
• Plan early-bird offers with justified deadlines
• Define the transition from beta to standard pricing

Design tests to check whether a tagline, headline, or positioning statement makes sense to target customers. Produce participant criteria, comprehension or five-second test protocols, success thresholds, and revision rules before increasing marketing spend.

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• Planning a five-second test for a homepage headline
• Designing a comparison of three positioning statements
• Defining participant criteria for a target-customer panel

Audit a launch at one stage: preparation, execution, or outcomes. Review evidence for that stage, identify missing information and critical failures, and receive a verdict without combining planned work, observed operations, and actual results into one score.

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• Assess readiness before a product or service announcement
• Review actual operations during a launch
• Evaluate results after the declared waiting period

Turn existing product positioning into a structured launch message: a tagline, three value pillars, and evidence for each customer type. Create a press-release and FAQ outline plus channel-specific angles to guide later content production.

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• Organize a product launch's central message and value pillars
• Draft a launch-day press-release and FAQ outline
• Develop message angles for different launch channels

Analyze either backlinks from other websites or referral traffic from AI assistants. Use exported data to identify link risks and competitor gaps, or track AI visits, landing pages, and conversions compared with organic search.

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• Review backlink quality and links needing investigation
• Find backlink opportunities through competitor comparisons
• Track traffic from ChatGPT and other AI assistants

Turn approved evidence into reusable statistic cards, case summaries, testimonial blocks, and comparisons. Link each asset to a core brand message and claim record, and identify messages that lack approved support so gaps remain visible.

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• Create reusable statistic cards from approved evidence
• Package case summaries and permitted customer quotes
• Link supporting evidence to each core brand message

Build a five-part brand story explaining the old market, a significant change, who benefits or falls behind, the future made possible, and supporting evidence. Use existing positioning and audience beliefs, with clear labels for unsupported claims.

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• Explaining a market shift through a five-part story
• Creating a story foundation before writing brand messages
• Checking whether a future vision has supporting evidence

Organize launch reviews, comments, and support tickets into themes with counts, severity, and representative quotes. Define status updates and notification rules, draft announcements for completed requests, and plan review collection that follows platform policies.

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• Grouping launch reviews and support tickets by theme
• Defining feedback statuses and subscriber notifications
• Announcing improvements requested by users

Build SEO page systems from datasets, plan third-party publishing, create competitor comparisons, or prepare local business pages. Each mode checks relevant risks, including duplicate content, unsupported claims, platform rules, and inconsistent business details.

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• Plan SEO pages from a template and dataset
• Choose third-party publishing platforms
• Create competitor comparison or alternatives pages

Find creator candidates across platforms using brand, niche, and audience criteria. Build evidence profiles, flag authenticity concerns, and separate candidates ready for further evaluation from those needing fresh data, without scoring or ranking them.

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• Find creators in a new niche or on a new platform
• Build a pool of micro and nano influencers
• Identify creators working with competitors

Organize product launch materials into an inventory with owners, specifications, and production status. Prepare press kit requirements, demo and screenshot specifications, store listing drafts with character counts, and a technical launch checklist.

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• Identify missing launch assets and assign owners
• Define press kit sections and demo screenshot requirements
• Prepare App Store and Play listing drafts with character counts

Turn customer interviews and won or lost deal notes into a map of buyer beliefs, recurring objections, and reasons to switch or stay. Each finding includes its evidence, with suggested ways to address objections and clear labels for assumptions.

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• Map buyer beliefs from customer interviews
• Organize recurring sales objections and response angles
• Identify reasons buyers switch or stay

Assess how a brand’s message appears in public language and AI answers. Produce a report covering approved vocabulary reuse, descriptions in AI answers, competitor mention share, and public attention signals, with measured data and indirect indicators clearly distinguished.

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• Check whether market language reuses approved brand vocabulary
• Compare AI answers with the brand’s approved positioning
• Track mention share against a fixed competitor group