营销与社交媒体技能

Systematic copy editing through focused passes (the Seven Sweeps Framework) covering clarity, voice, proof, specificity, and friction removal. Use when editing marketing copy, reviewing drafts, polishing content, or proofreading.

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Strategic social media management for B2B SaaS: platform selection, content pillars, editorial calendars, community engagement, and crisis response. Use when building social strategy, planning content calendars, or conducting social audits.

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Social media campaign analysis and performance tracking that calculates engagement rates, ROI, and cross-platform benchmarks. Use for analyzing social performance, calculating engagement rate, or measuring campaign ROI.

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Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars. Use when creating social posts, planning calendars, or writing LinkedIn posts and threads.

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Structured data implementation, validation, and optimization. Covers JSON-LD patterns for 20+ schema types, rich snippet eligibility, AI search visibility, Knowledge Graph optimization, and CMS-specific deployment guides.

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Programmatic page generation at scale using template-based SEO and data pipelines: keyword pattern mining, template architecture, and indexation for 100-100K+ pages. Use when building SEO pages at scale or scoping a programmatic SEO build.

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Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok, covering targeting, budget, bid strategies, and retargeting. Use when running PPC campaigns, setting up ad accounts, or optimizing ROAS/CPA.

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Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.

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Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Use when brainstorming marketing ideas, planning growth strategies, or ideating campaigns.

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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups

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Create and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.

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Marketing analytics covering campaign analysis, attribution and marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, or optimizing budget allocation.

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Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.

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Full content production pipeline from blank page to publish-ready piece: research, briefs, drafting, SEO, readability, and editorial gates. Use when writing blog posts, articles, guides, or long-form content end-to-end at scale.

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This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".

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Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.

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Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.

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App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store.

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Transform AI-generated content into human-sounding writing via AI pattern detection, rhythm restoration, and authenticity scoring. Use when content sounds robotic, uses AI cliches, or the user wants to humanize or fix AI writing.

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Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.

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Brand strategy covering positioning, identity, brand architecture, messaging frameworks, and governance. Use when developing brand positioning, creating messaging frameworks, auditing brand health, or building brand architecture.

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Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency. Use when creating style guides, defining brand voice, auditing brand consistency, or setting visual standards.

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Optimize content to rank in AI search engines (AI Overviews, Perplexity, ChatGPT) via generative engine optimization (GEO), citability audits, and schema markup. Use when optimizing for AI search, generative search, or LLM visibility.

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Check AI-generated marketing content and reviews for required disclosures under the EU AI Act, FTC rules and platform AI-label policies. Use when labelling AI ads, deepfakes, chatbots, influencer posts or testimonials.

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