Build a brand and offer profile for paid advertising from an authorized website and operator input. Organize audience, visual style, voice, and supporting evidence, with source dates and a clear distinction between observations and inferences.
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Coordinate paid advertising work across twelve platforms, from account audits and budget planning to creative briefs, experiments, monitoring, and reports. Ground recommendations in evidence and execute account changes only when explicit approval and required safeguards are in place.
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Audit Microsoft Advertising tracking, search and audience campaigns, Google Ads imports, keywords, bidding, and budgets. Get prioritized recommendations with supporting evidence and clearly marked gaps, while keeping campaign changes outside the audit.
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Compare advertising account snapshots to monitor spending pace, delivery, results, creative fatigue, tracking, and policy status. Separate unexplained changes from seasonality or reporting delays, then record likely causes, confidence, investigation needs, and decision thresholds.
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Audit paid-ad landing pages for message consistency, mobile usability, accessibility, performance, forms, consent, tracking, and destination safety. Get evidence-based findings and recommendations ready for experiments to address obstacles to completing the intended action.
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Audit Google Ads conversion measurement, search terms, keywords, creative assets, bidding, budgets, and settings. Use account evidence to identify wasted spend and prioritize improvements across Search, Shopping, Performance Max, and Demand Gen without changing campaigns.
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Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
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Audit advertising accounts across twelve platforms using account data and documented sources. Identify measurement, budget, creative, and policy issues, then produce prioritized actions with evidence coverage, confidence, and missing information clearly recorded.
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Audit Apple Ads measurement, campaign structure, keywords, placements, bids, and budgets. Organize evidence, identify gaps and conflicting data, and produce prioritized recommendations while keeping proposed account changes in draft form.
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Review paid-ad copy, images, and video for clarity, platform fit, accessibility, and consistency with the destination page. Use delivery and response trends to assess creative fatigue and produce prioritized briefs for refreshes or experiments.
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Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
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Query Google NotebookLM notebooks for source-grounded, citation-backed answers from user-uploaded documents. Manages notebook library, handles Google authentication, and supports smart discovery. Works standalone via /blog notebooklm or internally from blog-write and blog-researcher for source-grounded research context. Falls back gracefully when not configured. Use when user says "notebooklm", "notebook", "query notebook", "ask notebook", "notebook research", "source grounded research", "document query", "notebook library".
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Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
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Repurpose blog posts for social media, email, video, podcast, and community channels. Generates Twitter/X threads, LinkedIn posts and articles, Threads, Bluesky, TikTok, Instagram, YouTube Shorts and long-form scripts, Reddit, newsletter, podcast, Discord, and Slack variants. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
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Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for AI-citation SEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
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Generate complete JSON-LD schema markup for blog posts with Article/BlogPosting, Person, Organization, BreadcrumbList, ImageObject, and optional FAQPage. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
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Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL verification, Open Graph meta tags (og:title, og:description, og:image), Twitter Card validation, structured data presence and validity, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".
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Learn author writing style from 5 to 10 existing blog posts and generate a voice profile for /blog style learn, VOICE.md, blog-persona, and blog-write when users ask to infer tone, analyze author voice, learn style, or build a writing baseline.
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FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "blog flow", "evidence-led blogging", "find optimize win", or wants stage-specific blog prompts.
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Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Runs canonical batch analysis before site-wide checks. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
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Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
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Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs severity-scored report with merge or differentiate recommendations. Use when user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
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Audit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
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Detect content decay from Google Search Console exports by comparing current and previous page performance, flagging quarter-over-quarter traffic drops, dropped pages, and refresh, consolidate, prune, or query-shift actions. Use when the user says "/blog decay", "content decay", "traffic drop", "QoQ decline", "GSC decay", or "refresh declining posts".
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