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cccskills
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ads-attribution

Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.

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Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

集成工具Google Analytics
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适用场景

  • Investigating discrepancies between Meta and Google conversions
  • Checking GA4 against advertising platform reports
  • Reviewing app conversion measurement
  • Checking whether conversion reports can be combined

包含的文件(1)

  • SKILL.md1.9 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Attribution Audit

  1. Read the main ads contract and normalized account snapshots.
  2. Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support.
  3. Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules.
  4. Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
  5. Separate measurement quality from platform-reported performance.
  6. Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract.

Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.

Comparability gate

Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.

Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.

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