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Plan and validate tracking for marketing and product decisions. Define events, configure GA4 and Google Tag Manager, standardize campaign link labels, and calculate metrics using matching time periods to produce dependable measurement plans and findings.

中文简介正在准备中。当前显示英语简介。

• Design a tracking plan for signups and purchases
• Investigate missing or duplicate events
• Standardize UTM labels across campaign links

Plan and review paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Organize audiences, budgets, and bidding, then assess results using customer acquisition costs and sales data while separating evidence, hypotheses, and missing information.

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• Choose advertising platforms and budget allocations
• Review campaign results and decide next steps
• Find wasted spend in search advertising

Build a marketing plan matched to a company's budget, team, and stage. Organize acquisition, first use, retention, referrals, and revenue into a 90-day roadmap and 12-month outlook, with owners, metrics, and tools in Notion-ready Markdown.

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• Build a marketing roadmap for founders or investors
• Turn audit findings into a prioritized action plan
• Combine scattered marketing work into one plan

Assess how marketing channels contribute to conversions and revenue. Compare attribution models, which assign credit to customer interactions, reconcile conflicting reports, and design first-party tracking that connects browsing history to bookings or purchases.

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• Reconciling conversion counts across advertising tools, analytics, and CRM
• Comparing first-touch and last-touch credit
• Designing surveys to capture word-of-mouth discovery

Design and audit analytics tracking so recorded actions support business decisions. Define events and conversions, investigate duplicate or missing records, and document tracking rules, traffic sources, consent checks, and validation steps.

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• Designing events around business decisions
• Investigating mismatched purchase counts
• Reviewing traffic source tracking

Plan, implement, and audit website or app tracking for marketing and product decisions. Covers GA4, Google Tag Manager, event naming, campaign tracking parameters, and validation to check that important user actions are recorded correctly.

中文简介正在准备中。当前显示英语简介。

• Plan tracking for signups and purchases
• Review GA4 and Google Tag Manager settings
• Standardize campaign tracking parameters

Plan and improve paid advertising on Google Ads, Meta, LinkedIn, and other platforms. Develop ad copy, audience targeting, and budget plans, then use acquisition costs and advertising returns to guide campaign improvements.

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• Choose advertising platforms for a goal and budget
• Develop ad copy and creative test ideas
• Review campaigns with high customer acquisition costs

Plan customer acquisition through paid ads, SEO, and partnerships for growing B2B SaaS startups. Includes campaign templates, customer acquisition cost calculations, and HubSpot tracking guidance to connect marketing activity with sales opportunities.

中文简介正在准备中。当前显示英语简介。

• Planning campaigns across ads, SEO, and partnerships
• Reviewing ad budgets and customer acquisition costs
• Designing campaign tracking in HubSpot

Analyze Google Analytics traffic, visitor engagement, and conversions, such as purchases or goal completions. Compare periods, identify strong and weak pages or traffic sources, and receive prioritized recommendations with implementation guidance.

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• Reviewing website performance over the last 30 days
• Identifying the main traffic sources
• Finding pages with high bounce rates

Plan, implement, and audit website or app analytics with GA4 and Google Tag Manager. Define meaningful events, standardize campaign tags, and validate data collection so marketing and product decisions use consistent measurements.

中文简介正在准备中。当前显示英语简介。

• Plan tracking for signups and purchases
• Review existing GA4 and GTM tracking
• Standardize UTM campaign naming

Plan paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Build campaign structures, ad copy, audience plans, and budgets, then use performance metrics and account checks to identify practical improvements.

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• Plan a first paid advertising campaign
• Create headline, body copy, and call-to-action variants
• Design retargeting audiences and exclusion lists

Plan, set up, audit, and debug analytics tracking with GA4 and Google Tag Manager. Define events and their parameters, configure conversion tracking, and investigate missing or duplicate data using structured checks and prioritized fixes.

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• Building an event tracking plan from scratch
• Auditing existing tracking for gaps and duplicate events
• Debugging events missing from GA4

Plan free calculators, generators, and checkers for marketing. Compare ideas by search demand, competition, and effort, then define the user flow, lead capture, landing page, launch activities, and measurement plan to assess results.

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• Compare free tool ideas before committing development time
• Design useful results and an email capture flow
• Plan a tool landing page and launch activities

Helps developers send conversion and event data to Google Ads, Google Analytics, and Floodlight through the Data Manager API. It covers destination setup, data formatting, validation, migration from other APIs, and checking processing results.

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• Implement offline conversion uploads to Google Ads
• Send recommended or custom GA4 events
• Migrate event ingestion from another Google API

Create custom Google Analytics reports with user counts, page views, and breakdowns by city or date. The skill covers API setup, authentication, and checking whether selected measurements and grouping fields can be used together.

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• Report active users by city and date
• Automate recurring analytics reports
• Check which report fields work together

Automate Google Analytics administration through its Admin API. Manage accounts, properties, data streams, custom dimensions for additional analysis fields, event settings, and product links, with guidance on authentication and official client libraries.

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• List accessible accounts and properties
• Create properties and configure data retention
• Manage custom dimensions and key events

Audit an entire website for technical issues, content quality, page performance, and AI search readiness. Receive an SEO health score out of 100, detailed findings, and a prioritized action plan, with optional PDF or HTML reporting.

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• Assess SEO health across an entire website
• Prioritize fixes and build an improvement roadmap
• Review content, performance, and AI search readiness together

Turn Matomo analytics into reports on organic traffic, landing pages, devices, countries, referrers, and search keywords. Use data from a self-hosted instance or Matomo Cloud to support reporting alongside GA4 or as an alternative.

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• Review organic traffic trends in Matomo
• Identify popular landing pages
• Compare visits by device, country, and referrer

Audit a website or individual page across technical SEO, content quality, performance, images, and AI search readiness. Route work to specialized checks and receive a combined report with prioritized recommendations tailored to the site's business type.

中文简介正在准备中。当前显示英语简介。

• Audit SEO issues across an entire website
• Investigate problems on a specific page
• Plan SEO improvements for a business type

Use Google's APIs to review search performance, page speed, indexing status, and organic traffic. Combine real visitor measurements with search and analytics data to identify SEO issues and create reports.

中文简介正在准备中。当前显示英语简介。

• Reviewing search clicks, impressions, and rankings
• Tracking page experience metrics over 25 weeks
• Checking whether Google has indexed specific URLs

Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.

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• Investigating discrepancies between Meta and Google conversions
• Checking GA4 against advertising platform reports
• Reviewing app conversion measurement

Use gog to list Google Analytics 4 account summaries and run reports through the Analytics Data API. Explicit account selection and read-only options help agents retrieve information from the intended account.

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• Check available GA4 accounts
• Retrieve a GA4 report
• Read Analytics data without making changes

When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation. Do NOT use for technical implementation, code review, or software architecture.

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Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

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