Plan, implement, and audit website or app analytics with GA4 and Google Tag Manager. Define meaningful events, standardize campaign tags, and validate data collection so marketing and product decisions use consistent measurements.
中文简介正在准备中。当前显示英语简介。
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
安装前可以查看交给 AI 代理的指令内容。
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.
Before implementing tracking, understand:
Business Context
Current State
Technical Context
Event Name | Event Category | Properties | Trigger | Notes
---------- | ------------- | ---------- | ------- | -----
Pageviews
User Actions
System Events
Custom Conversions
Object-Action (Recommended)
signup_completed
button_clicked
form_submitted
article_read
Action-Object
click_button
submit_form
complete_signup
Category_Object_Action
checkout_payment_completed
blog_article_viewed
onboarding_step_completed
cta_hero_clicked vs. button_clickedNavigation
Engagement
Conversion
Onboarding
Core Usage
Monetization
Browsing
Cart
Checkout
Page/Screen
User
Campaign
Product (e-commerce)
Timing
Data Streams
Enhanced Measurement Events
Recommended Events
// gtag.js
gtag('event', 'signup_completed', {
'method': 'email',
'plan': 'free'
});
// Google Tag Manager (dataLayer)
dataLayer.push({
'event': 'signup_completed',
'method': 'email',
'plan': 'free'
});
When to use:
Setup:
Tags
Triggers
Variables
// Push custom event
dataLayer.push({
'event': 'form_submitted',
'form_name': 'contact',
'form_location': 'footer'
});
// Set user properties
dataLayer.push({
'user_id': '12345',
'user_type': 'premium'
});
// E-commerce event
dataLayer.push({
'event': 'purchase',
'ecommerce': {
'transaction_id': 'T12345',
'value': 99.99,
'currency': 'USD',
'items': [{
'item_id': 'SKU123',
'item_name': 'Product Name',
'price': 99.99
}]
}
});
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Where traffic comes from | google, facebook, newsletter |
| utm_medium | Marketing medium | cpc, email, social, referral |
| utm_campaign | Campaign name | spring_sale, product_launch |
| utm_content | Differentiate versions | hero_cta, sidebar_link |
| utm_term | Paid search keywords | running+shoes |
Lowercase everything
Use underscores or hyphens consistently
Be specific but concise
Track all UTMs in a spreadsheet or tool:
| Campaign | Source | Medium | Content | Full URL | Owner | Date |
|---|---|---|---|---|---|---|
| ... | ... | ... | ... | ... | ... | ... |
Provide a consistent UTM builder link to team:
GA4 DebugView
GTM Preview Mode
Browser Extensions
Events not firing
Wrong values
Duplicate events
Consent Mode (GA4)
Data Minimization
# [Site/Product] Tracking Plan
## Overview
- Tools: GA4, GTM
- Last updated: [Date]
- Owner: [Name]
## Events
### Marketing Events
| Event Name | Description | Properties | Trigger |
|------------|-------------|------------|---------|
| signup_started | User initiates signup | source, page | Click signup CTA |
| signup_completed | User completes signup | method, plan | Signup success page |
### Product Events
[Similar table]
## Custom Dimensions
| Name | Scope | Parameter | Description |
|------|-------|-----------|-------------|
| user_type | User | user_type | Free, trial, paid |
## Conversions
| Conversion | Event | Counting | Google Ads |
|------------|-------|----------|------------|
| Signup | signup_completed | Once per session | Yes |
## UTM Convention
[Guidelines]
Provide ready-to-use code snippets
Specific validation steps
If you need more context:
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还没有评论。来写第一条吧。
Create interactive 3D scenes for websites, including product views and scroll-driven animations. Covers choosing Three.js, React Three Fiber, or Spline, preparing lightweight models, showing loading progress, and adapting experiences for mobile devices.
中文简介正在准备中。当前显示英语简介。
Plan A/B tests that compare page or product changes, with clear hypotheses, sample sizes, success metrics, and traffic allocation. Get a structured test plan and guidance for interpreting results and deciding what to try next.
中文简介正在准备中。当前显示英语简介。
Prepare an academic CV for faculty, postdoctoral, or research applications. Organize publications, grants, teaching, and research experience, with section order and formatting adapted to the role and academic field.
中文简介正在准备中。当前显示英语简介。
Audit and improve web accessibility using WCAG 2.1 guidelines. Covers image descriptions, color contrast, keyboard controls, forms, and screen reader support, with code examples and automated and manual checks to guide fixes.
中文简介正在准备中。当前显示英语简介。
Audit websites for accessibility barriers and improve image descriptions, color contrast, forms, keyboard navigation, and screen reader support. Provides code examples and automated and manual testing guidance for work toward WCAG 2.1 AA or AAA accessibility standards.
中文简介正在准备中。当前显示英语简介。
Design autonomous agents for Claude Code plugins, including when they should run, what tools they may use, and how they should respond. Provides configuration templates, prompt guidance, and validation steps for creating agent files.
中文简介正在准备中。当前显示英语简介。