Infrasity-Labs

Define UX metrics and KPIs that connect design decisions to measurable business and user outcomes.

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Set optimal line lengths for readability across typography scales and responsive layouts.

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Use when the user asks to review pull requests, analyze code changes, check for security issues in PRs, or assess code quality of diffs.

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Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

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Optimize resumes for Applicant Tracking Systems, check ATS compatibility, and analyze keyword match

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Compare multiple job offers side-by-side with total compensation analysis

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Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.

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Format professional references properly and prepare reference materials

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Define a motion system with duration tokens, easing vocabulary, and reduced-motion handling for consistent animation across a product.

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Find opportunities to add metrics and estimate numbers when exact data unavailable

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Research market rates, build negotiation strategy, and create counter-offer scripts

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Design adaptive layouts and interactions that work across all screen sizes and input methods.

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Design search experiences that help users find what they need, recover from failure, and refine results.

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This skill should be used when the user asks to "design system architecture", "evaluate microservices vs monolith", "create architecture diagrams", "analyze dependencies", "choose a database", "plan for scalability", "make technical decisions", or "review system design". Use for architecture decision records (ADRs), tech stack evaluation, system design reviews, dependency analysis, and generating architecture diagrams in Mermaid, PlantUML, or ASCII format.

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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

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Design first-run experiences that get users to value quickly without overwhelming them.

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Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.

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Ensure ATS-friendly formatting and create clean scannable layouts

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Track different resume versions, maintain master resume, manage tailored versions

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When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

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Select and design navigation patterns that match product structure, user tasks, and platform conventions.

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Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

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Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.

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When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

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