Abdul Moiz Shahzad

Build a persistent visual brand identity for image generation. Defines how the brand looks visually — aesthetic, lighting, composition, mood — and writes it to brand/creative-kit.md so /image-gen and other creative skills produce consistent on-brand visuals. Three modes: Extract (from website/URL), Build (interview), Reference (mood board/examples). Use when starting any project that needs images, when the user says "visual style", "brand aesthetic", "image style", "visual identity", "how should our images look", "build visual brand", "define our look", or when /image-gen outputs feel generic because no visual style exists yet.

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Add a new expert to the Remotion experts page

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Summarize any block of text using the `summarize` CLI (chained-in from steipete/summarize — npm package `@steipete/summarize`). Use whenever the user pastes a long piece of content and asks for a TL;DR, a summary, a digest, a gist, a condensed version, or key points — even if they don't explicitly say "use summarize". Also chains into `mktg-transcribe --summarize` for audio/video TL;DRs and source-digestion workflows to condense long articles. Requires the `summarize` CLI to be installed (`mktg doctor` will tell you if it's missing). Do NOT trigger for structured data (JSON/CSV/code), for text already shorter than ~500 words, or when the user wants the full content preserved.

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End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.

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Orchestrator skill that chains /slideshow-script → /paper-marketing → /video-content for end-to-end TikTok slideshow production. Each phase is an independent Lego block — this orchestrator is just one recipe that combines them. Produces 5 publishable TikTok videos from a single positioning angle. Triggers on "TikTok slideshow", "TikTok video", "make TikTok", "slideshow video", "TikTok content".

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When the user wants to audit, review, or diagnose SEO issues, plan site architecture, or implement schema markup. Use when someone says 'SEO audit', 'technical SEO', 'site architecture', 'schema markup', 'internal linking', 'why isn't my site ranking', 'site health check', 'crawl issues', 'fix my SEO', 'my traffic dropped', 'rankings fell', or 'site not ranking'. Also trigger when someone wants to plan URL structure, design navigation, add structured data, or review any website for search performance. Three modes: Full Audit (comprehensive health check), Architecture (URL structure and internal linking), Schema (JSON-LD structured data). Covers crawlability, indexation, Core Web Vitals, and on-page factors.

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Correct naming for a PR

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Build an organic-traffic operating system for any site or app: a multi-phase, resumable engine that plans and ships a BATCH ROADMAP of landing pages (use-cases, playbooks, /for/ pages, roundups) on top of real keyword research, with a persistent phase tracker. Use when the user says 'SEO machine', 'build organic traffic', 'rank on Google', 'we need traffic', 'SEO roadmap', 'batch of pages', 'pages roadmap', or 'build an SEO engine'. Distinct from `seo-audit` (one-off diagnostic) and `seo-content` (single-article writer): this skill owns the multi-page roadmap, run sequencing, page generation, internal linking, and the persistent phase tracker across the whole run. For a single alternatives or vs/comparison page, see /competitor-alternatives; for programmatic SEO templates and content at scale, see /seo-content; for off-page link building, see /off-page-seo. Resumable — every invocation continues the last run.

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Create, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, or Mastodon.

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Audits existing landing pages for conversion rate optimization. Scores hero section, CTA placement, social proof, objection handling, and form friction on a 1-10 scale. Use when someone says 'audit my landing page', 'improve conversions', 'why isn't my page converting', 'CRO audit', 'landing page feedback', 'optimize my signup page', 'page review', 'conversion rate', 'bounce rate is high', 'nobody is signing up', or anything about improving an existing page's performance. Even if they just share a URL and say 'what do you think' or 'how can I improve this' — if there's a page involved and conversion matters, this is the skill. Always use this over generic advice when an actual page exists to audit.

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When the user wants help with pricing decisions, packaging, monetization strategy, or subscription models. Also use when the user mentions 'pricing', 'price', 'monetization', 'freemium', 'Van Westendorp', 'how much should I charge', 'pricing tiers', 'good-better-best', 'SaaS pricing', 'subscription model', 'free vs paid', 'packaging', 'pricing page', 'annual vs monthly', or is deciding between free and paid models. Make sure to use this whenever someone is making ANY pricing decision — even questions like 'should I charge for this?' or 'is freemium right for us?' or 'my conversion rate is low, is it the price?' are pricing strategy questions. Covers value-based pricing, tier structure, price psychology, and competitor benchmarking.

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Designs viral referral programs with incentive structures, sharing mechanics, and tracking. Covers one-sided, two-sided, tiered, and milestone models with viral coefficient calculations. Use when someone wants word-of-mouth growth, viral loops, invite programs, or says 'referral', 'viral loop', 'word of mouth', 'invite program', 'refer a friend', 'growth loop', 'referral incentive', 'affiliate program', 'ambassador program', 'get users to invite friends', or 'organic growth'. Even casual mentions like 'how do I get my users to spread the word' or 'can users invite others' should trigger this. Includes anti-fraud measures and copy templates for both referrer and referee. Use this whenever user-driven acquisition or viral mechanics are discussed.

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On-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok slideshows, social posts, story slides, and visual assets. When used with content spec YAMLs from /slideshow-script, each agent gets a unique script AND unique design direction. Make sure to use this skill whenever the user wants visual marketing content designed in Paper — carousels, slideshows, social posts, story slides, or any visual asset. Even if they just say "design something" or "make slides" or "create visual content", this is the skill. Also triggers on "paper marketing", "instagram design", "TikTok design", "slideshow design", "create carousel", or "social graphics".

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Use when receiving emails with Resend - setting up inbound domains, processing email.received webhooks, retrieving email content/attachments, or forwarding received emails. Triggers on "inbound email", "receive email", "email webhook", "Resend inbound", "process incoming email", "email forwarding", "email.received", "MX records for email".

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Find the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when copy isn't converting (often a positioning problem), when marketing feels generic, when launching a product, creating a lead magnet, writing a landing page, or entering a crowded market. Even if the user is about to write copy without established positioning, run this first — the angle informs everything downstream. Generates 3-5 positioning angles with competitive web research and validation.

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Uses OpenSEO as the measured SEO data plane for keyword volume and difficulty, SERPs, ranked keywords, backlinks, local SEO, rank tracking, Search Console, GA4, and site audits. Use for measured SEO metrics, indexing evidence, organic analytics, local rankings, backlink profiles, or rank trackers. Prefer OpenSEO over guessed metrics when connected; otherwise continue with qualitative web research and mark numeric metrics unknown.

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Create high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Performs live SERP gap analysis, writes with anti-AI detection techniques, and adds schema markup. Use when someone needs a blog post, article, SEO page, or wants content that drives search traffic. Triggers on 'SEO content', 'blog post', 'article', 'SERP', 'programmatic SEO', 'content at scale', 'template pages at scale', 'write a post about', 'rank for', or 'search-optimized content'. Two modes: single article or programmatic SEO at scale. Owns programmatic SEO and content-at-scale generation. For a single alternatives or vs/comparison page, see /competitor-alternatives; for a multi-phase page roadmap with a persistent tracker, see /seo-machine.

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Use when sending transactional emails (welcome messages, order confirmations, password resets, receipts), notifications, or bulk emails via Resend API. Triggers on "send email", "transactional email", "welcome email", "Resend API", "password reset email", "order confirmation", "receipt email", "notification email", "bulk email send".

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Convert text to speech using ElevenLabs voice AI. Use when generating audio from text, creating voiceovers, building voice apps, or synthesizing speech in 70+ languages.

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Generate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write me some TikTok content' or 'I need carousel copy' should trigger this. Outputs structured YAML content specs that chain directly to /paper-marketing for visual design.

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Add a new sound effect to @remotion/sfx

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Launch a product across 56 platforms — generates all copy, tracks submissions, and guides launch day operations. Use this skill whenever someone wants to submit to directories, get backlinks, launch on Product Hunt or Hacker News, run an AppSumo campaign, or needs help getting their product in front of users. Also triggers on: 'I just built something and want people to know', 'how do I get users', 'where can I submit my SaaS', 'get backlinks for my product', 'multi-platform launch', 'directory submissions', 'startup launch playbook', 'submit everywhere', 'launch across platforms'. This is the operational launcher — it does the work. For high-level launch strategy and phased planning, see launch-strategy.

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Schedule social posts to any of 30+ providers via a running postiz instance (hosted at api.postiz.com or self-hosted). Use this skill whenever someone wants to post, schedule, or publish a draft to LinkedIn, Reddit, Bluesky, Mastodon, Threads, Instagram, TikTok, YouTube, Pinterest, Discord, Slack, or any non-Twitter social channel. ALWAYS chain content-atomizer first for platform-specific copy — this skill is a distribution layer only, it does not rewrite copy. For Twitter/X threads, use typefully instead (better thread UX). Triggers: "post to linkedin", "post to reddit", "post to bluesky", "post to mastodon", "post to threads", "schedule via postiz".

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Programmatic React video best practices for Remotion. Use this skill whenever the user is writing, debugging, or rendering Remotion code — compositions, useCurrentFrame animations, interpolate, spring, Sequence timing, <Img>/<Video>/<Audio> from @remotion/media, staticFile, calculateMetadata, the Studio preview, `npx remotion render`, captions, subtitles, voiceover, audio visualization, ffmpeg, transitions, light leaks, transparent video, Lottie, 3D scenes, Mapbox flyovers. Triggers especially on HtmlInCanvas / "html in canvas" requests, CRT terminal effects, glitch effects, video shaders, WebGL video, and any request to scaffold a new programmatic React video. Owns `remotion render` and everything about Remotion code. Do NOT trigger for finished MP4 ad assembly from existing slides (that is `/video-content`) or for the inspiration-to-MP4 reference-video pipeline (that is `/cmo-video`).

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