Abdul Moiz Shahzad

When the user wants to audit, review, or diagnose SEO issues, plan site architecture, or implement schema markup. Use when someone says 'SEO audit', 'technical SEO', 'site architecture', 'schema markup', 'internal linking', 'why isn't my site ranking', 'site health check', 'crawl issues', 'fix my SEO', 'my traffic dropped', 'rankings fell', or 'site not ranking'. Also trigger when someone wants to plan URL structure, design navigation, add structured data, or review any website for search performance. Three modes: Full Audit (comprehensive health check), Architecture (URL structure and internal linking), Schema (JSON-LD structured data). Covers crawlability, indexation, Core Web Vitals, and on-page factors.

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End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.

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Orchestrator skill that chains /slideshow-script → /paper-marketing → /video-content for end-to-end TikTok slideshow production. Each phase is an independent Lego block — this orchestrator is just one recipe that combines them. Produces 5 publishable TikTok videos from a single positioning angle. Triggers on "TikTok slideshow", "TikTok video", "make TikTok", "slideshow video", "TikTok content".

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Add a test case to the web renderer

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Bind this repo to an OpenSEO project and prepare the local SEO state directories. Use this skill when starting SEO work on a fresh project, when `.seo/openseo.json` does not exist yet, when the OpenSEO project id is unknown, or when Google Search Console needs connecting before keyword or rank work can start. Triggers: "set up openseo", "link seo project", "connect gsc", "start seo for this site", "openseo project id".

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Discover keyword opportunities with MEASURED volume, keyword difficulty, CPC, and intent from OpenSEO, then write them into brand/keyword-plan.md. Use this skill whenever someone asks for keyword difficulty, KD, search volume, keyword ideas with metrics, striking-distance opportunities from Search Console, or SERP-validated keyword priorities. For qualitative research without an OpenSEO connection, use mktg's keyword-research instead (metrics will be unknown). Triggers: "keyword difficulty", "search volume", "keyword opportunities", "striking distance keywords", "measured keyword research".

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Research companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand competitive file methodology) - this skill is the Exa research engine those foundation skills should call.

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Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.

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Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.

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Generate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, social graphics, product photography, storyboards, or marketing visuals of any kind. Even if they just say 'I need images for my campaign' or 'make something visual', this is the skill. Owns thumbnail and banner briefs plus the creative direction. Includes platform-specific dimensions, AI anti-slop techniques, and Remotion composition templates. For rendering the actual image file, see /image-gen; for AI-generated marketing/brand videos, see /higgsfield-generate; for stitching slides into an MP4, see /video-content.

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Call Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP web_fetch_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known domain, firecrawl may be better.

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Web scraping, search, crawling, and browser automation via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, extract data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "pull the content from", "get the page at https://", or reference scraping external websites. This provides real-time web search with full page content extraction and cloud browser automation — capabilities beyond what Claude can do natively with built-in tools. Do NOT trigger for local file operations, git commands, deployments, or code editing tasks.

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Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool', 'SEO tool', 'growth hack', 'build something to attract users', or wants to attract users through utility rather than content. Also use when someone asks 'how do I get more signups', 'what should I build for marketing', or 'content marketing alternative' — a free tool is often the best answer. Includes search volume validation, UX flow templates, and conversion hook design.

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Use when the user wants professional brand-quality product images via Higgsfield's mode-specific prompt enhancement pipeline. Entry point for any product visual with a specific format or platform target. Use whenever: "product photoshoot", "lifestyle product shots", "Pinterest pin", "hero banner", "ad pack", "virtual try-on", "studio shot", "carousel images", "Meta ads creative", "model wearing product", "levitating product", "splash shot", "CGI style product", "restyle product image", Shopify image, brand campaign visual. 10 modes: product_shot, lifestyle_scene, closeup_product_with_person, moodboard_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle. Backend assembles the prompt — never call gpt_image_2 directly for product shots. NOT for: one-off images without a product (use image-gen), branded video with avatars (use higgsfield-generate), Soul training (use higgsfield-soul-id). Requires Higgsfield CLI and authed account.

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Generate images using the brand's visual identity and Gemini API. Reads brand/creative-kit.md for visual style, crafts narrative prompts, and produces images via Nano Banana Pro (gemini-3-pro-image-preview). Supports on-brand and freestyle modes. Use when the user needs a blog header, social graphic, product shot, hero image, banner, thumbnail, or any generated image. Also use proactively when building content that would benefit from visuals. Triggers on "generate image", "create image", "make me an image", "blog header", "social graphic", "product shot", "hero image", "banner", "thumbnail", "I need an image", "visual for", or any request for generated artwork. Even if they just say "image" or "picture for this" — this is the skill.

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Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.

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Trigger when: (1) User wants to create an educational/explainer video, (2) User has a vague concept they want visualized, (3) User mentions "3b1b style" or "explain like 3Blue1Brown", (4) User wants to plan a Manim video or animation sequence, (5) User asks to "compose" or "plan" a math/science visualization. Transforms vague video ideas into detailed scene-by-scene plans (scenes.md). Conducts research, asks clarifying questions about audience/scope/focus, and outputs comprehensive scene specifications ready for implementation with ManimCE or ManimGL. Use this BEFORE writing any Manim code. This skill plans the video; use manimce-best-practices or manimgl-best-practices for implementation.

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Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or keyword strategy. Make sure to use this whenever someone has an EXISTING plan that feels thin or unresearched — even if they just say 'is this plan good enough?' or 'what's missing here?', they likely need deepening. This skill ENHANCES existing plans — it does not create new ones. If no plan exists, route to /brainstorm or /launch-strategy first.

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Use when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create an ad", "make a UGC video", "marketing video", "brand video", "TV spot", "import product from URL", "create avatar for ad", "Seedance", "Kling", "Veo", "Soul gen", "Nano Banana", "Marketing Studio". Chain with higgsfield-soul-id when user wants a reusable face identity. Owns AI-generated "marketing video" / "brand video" / ad creative. NOT for: training a Soul Character (use higgsfield-soul-id), product photoshoots with mode-specific enhancer (use higgsfield-product-photoshoot), text/TTS, screen-recorded product demos (use marketing-demo), slides-to-MP4 assembly (use video-content), Remotion code (use remotion-best-practices). Requires Higgsfield CLI installed and authed.

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Generate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what does our brand look like", "visual preview", "brand kit", "see my colors", "how does my brand look", or after /visual-style completes and the user needs to approve the visual identity before moving to content generation. Also use when someone says "I want to see it" during any brand-building conversation.

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Agent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, GitLab (glab-axi), Oracle DB (oracle-axi), tmux/herdr/WezTerm sessions (cyber-mux), or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-facing CLI; or when the user says axi, gh-axi, chrome-devtools-axi, TOON output, agent ergonomics, or "prefer AXI". When in doubt about which external tool interface to use, start here.

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Build detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting any new project (audience should be first), or when any downstream skill needs audience.md but it doesn't exist yet. Even if the user doesn't explicitly ask for audience research, trigger this if they're writing copy or building a landing page without a clear audience defined. Three approaches: Quick Profile, Persona Build, Community Mining.

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Generate Apple App Store screenshot pages as a Next.js app with html-to-image export at required resolutions. Screenshots are advertisements, not documentation — every screenshot sells one idea. Use when building App Store screenshots, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators. Triggers on 'app store screenshots', 'App Store', 'screenshot generator', 'iOS screenshots', 'marketing screenshots', 'phone mockup', 'ASO screenshots', 'app store assets', 'app listing', 'app store page', or 'app preview images'. Also use when someone is about to submit an app and needs store assets, or when they say 'make my app store page look good'. Includes iPhone and iPad mockup components with pre-measured dimensions.

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Builds, measures, and improves an Answer Engine Optimization program across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Copilot. Use for AEO, GEO, LLMO, AI search visibility, AI citations, brand mentions, answer-engine monitoring, llms.txt, AI crawler audits, or questions like 'what does AI say about us?' and 'why are competitors cited instead of us?'. Produces a durable evidence report and prioritized gameplan, not a one-shot content checklist.

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