Abdul Moiz Shahzad

Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, brand personality, 'my copy all sounds the same', 'how should I sound', 'analyze my website voice', 'define my tone', or anything about making content sound more human or distinctive. Even if the user just says 'my marketing sounds generic' — that's a voice problem.

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Build applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.

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Designs cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers', 'customer retention', or wants to prevent customers from leaving. Even if they just say 'people keep canceling' or 'how do I keep users' — this is the skill. Handles both voluntary churn (unhappy users) and involuntary churn (failed payments). Use this whenever subscription retention is the goal.

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Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand names, capture competitor search traffic, create a compare page, or build a competitive content hub. Even if they just say 'how do we compete with X' or 'we need to show up when people search for [competitor]', this skill applies. Owns the individual alternatives / vs / comparison page. For a batch roadmap of many pages with a phase tracker, see /seo-machine. For programmatic SEO and templated content at scale, see /seo-content.

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Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.

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Create new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 'turn this into a skill'. Reads the skill contract, generates SKILL.md with correct frontmatter and structure, creates the directory, and reminds the agent to register in the manifest.

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Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.

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Audits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality gate for the brand memory system. Also use when someone says 'check my brand', 'brand audit', 'what's missing', 'is my brand ready', 'brand health', 'review my marketing docs', or before running any campaign to verify brand foundations are solid.

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Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome series', 'onboarding emails', 'nurture flow', 'automated emails', 'email marketing', 'retention emails', or 'lifecycle emails'. Even if they just say 'set up emails' or 'email strategy' without specifying 'sequence', this is likely the right skill. Includes deliverability rules and spam avoidance.

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Call Exa Search (POST /search) for semantic web retrieval with ranked results, filters, freshness, highlights/text, structured output, or streaming. Use when the agent needs open-ended web search, competitor discovery, news, people, or research papers and does not already have URLs. Prefer Exa MCP web_search_exa / web_search_advanced_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for known-URL extraction (use exa-contents or firecrawl) or multi-step list-building (use company-research / lead-generation / Agent API).

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Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Zero dependencies — single HTML files with inline CSS/JS. Use when the user wants a presentation, pitch deck, conference talk slides, HTML slideshow, slide deck, investor deck, demo day slides, keynote-style presentation, or says 'make slides', 'presentation', 'pitch deck', 'conference talk', 'convert my PPT', 'HTML slides', 'talk slides', or wants beautiful animated slides without PowerPoint. Also use when someone needs to present something and doesn't have a tool — this replaces Keynote, Google Slides, and PowerPoint with a single HTML file. Includes 12 curated style presets and PPT-to-HTML conversion.

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Use when the user wants to train a reusable face-faithful Soul Character identity on Higgsfield. One-time training returns a reference_id passed to Soul models in higgsfield-generate via `--soul-id`. Use this skill whenever: "train soul character", "create my Soul", "train my face", "make my digital twin", "build me an avatar", "create a character of me", "set up identity for video", "I want my face in generated images", "face-faithful character", "reusable character", "brand character training", "build a character from photos", "soul training", "soul-id create". After training, logs the soul_reference_id to `brand/assets.md`. NOT for: one-shot face swaps (use higgsfield-generate with --image), fictional/non-photo avatars (use higgsfield-generate with a prompt). Requires Higgsfield CLI + Basic plan or higher.

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Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.

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Generate enriched ICP-based lead lists with Exa Agent, including structured scoring and CSV output. Use when generating leads, building prospect lists, finding companies to sell to, outbound research, or ICP-based company discovery. Triggers on leads, lead gen, prospect list, find companies, ICP, outbound list. Distinct from lead-magnet (content asset that captures emails).

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Create high-converting free resources that capture emails and build trust. Produces complete lead magnets (ebooks, checklists, templates, toolkits, quizzes) with landing page copy, thank-you page, and follow-up email sequence. Use when someone needs a list-building asset, wants to grow their email list, needs an opt-in incentive, a content upgrade, a gated download, or top-of-funnel content. Triggers on 'lead magnet', 'ebook', 'checklist', 'template', 'free resource', 'opt-in', 'grow my list', 'email capture', 'content upgrade', 'list building', 'gated content', or 'free download'. Even if someone just says 'I need something to capture emails' or 'how do I get more subscribers', this is the skill. Every lead magnet passes a 4-gate quality test before shipping.

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Trigger when: (1) User mentions "manim" or "Manim Community" or "ManimCE", (2) Code contains `from manim import *`, (3) User runs `manim` CLI commands, (4) Working with Scene, MathTex, Create(), or ManimCE-specific classes. Best practices for Manim Community Edition - the community-maintained Python animation engine. Covers Scene structure, animations, LaTeX/MathTex, 3D with ThreeDScene, camera control, styling, and CLI usage. NOT for ManimGL/3b1b version (which uses `manimlib` imports and `manimgl` CLI).

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Trigger when: (1) User mentions "manimgl" or "ManimGL" or "3b1b manim", (2) Code contains `from manimlib import *`, (3) User runs `manimgl` CLI commands, (4) Working with InteractiveScene, self.frame, self.embed(), ShowCreation(), or ManimGL-specific patterns. Best practices for ManimGL (Grant Sanderson's 3Blue1Brown version) - OpenGL-based animation engine with interactive development. Covers InteractiveScene, Tex with t2c, camera frame control, interactive mode (-se flag), 3D rendering, and checkpoint_paste() workflow. NOT for Manim Community Edition (which uses `manim` imports and `manim` CLI).

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Record product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview video, or wants to show their product in action. Even if they just say 'show what it does', 'make a video of the app', 'I need a demo for my landing page', or 'record the app' — this is the skill. If someone has a working product and needs marketing assets that show it off, start here. Owns screen-recorded product demos and walkthroughs. For an AI-generated marketing or brand video with no real product footage, see /higgsfield-generate; for Remotion code and `remotion render` issues, see /remotion-best-practices; for stitching existing slides into an MP4, see /video-content.

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First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /cmo's foundation flow which spawns 3 research agents in parallel. The user never has to type /mktg-setup directly — /cmo auto-routes here on first run.

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Read tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTG_X_AUTH_TOKEN and MKTG_X_CT0 env vars. Do NOT firecrawl x.com URLs — Twitter serves a degraded logged-out page and firecrawl will return the login wall. mktg-x is the only path for auth-walled X content.

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Ongoing link-building campaigns that raise domain authority and expand a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'off-page SEO', 'link building', 'directory link building', 'backlink campaign', 'listicle placements', 'guest posts', 'outreach targets', 'get listed in listicles', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with `mktg-backlink-prospector` agent for parallel research. For a launch-day push (submit to directories, Product Hunt, BetaList), see /startup-launcher. For measured backlink data — referring domains, backlink counts, rank tracking — see /openseo. Distinct from `seo-machine` (on-page programmatic) and `seo-audit` (technical diagnostic). The off-page half of the SEO operation.

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Friendly SEO coach mode for the mktg + OpenSEO stack. Use this skill when the user is new to SEO, unsure which SEO workflow to run, asks "what does OpenSEO do", wants strategy explained in plain language, or needs help choosing between keyword research, clustering, competitive analysis, and link prospecting. Triggers: "seo coach", "new to seo", "explain openseo", "what seo should i do", "seo strategy help".

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Map who is winning an SEO market with measured data — recurring SERP domains, organic footprints, winning content themes, backlink authority, and the gaps worth attacking. Use this skill for market-level questions ("who ranks for X", "how competitive is this space", "where are the SEO openings") before committing to keyword targets or content themes. For one named competitor, use openseo-competitor-analysis instead. Triggers: "competitive landscape seo", "who ranks for", "seo market map", "how competitive is", "serp competitors".

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Deep-dive ONE competitor's organic footprint — exact ranking keywords and URLs, content themes, backlink profile, and exploitable gaps — with findings written into brand/competitors.md. Use this skill when the user names a competitor and wants to know what to learn from them, counter, or outrank, including head-to-head comparisons against the user's own domain. For market-level mapping first, use openseo-competitive-landscape. Triggers: "analyze competitor", "competitor keywords", "competitor backlinks", "beat <competitor>", "competitor seo teardown".

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