Dean Peters

Assess how political, economic, social, technological, environmental, and legal changes could affect a product or market. Summarize external opportunities, threats, and recommended actions to support market entry decisions, strategy reviews, and longer-term product planning.

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• Assessing risks before entering a new market or region
• Reviewing external assumptions behind an annual strategy
• Reassessing product plans after regulatory or economic changes

Evaluate a proposed pricing change by modeling revenue per customer, conversion, cancellations, and customer acquisition cost recovery. Compare scenarios and receive a recommendation to implement, test, modify, or hold the change, with supporting calculations and risks.

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• Evaluating a price increase for new customers
• Estimating revenue from a new premium tier
• Assessing an annual prepayment discount

Draft customer announcements for retiring a product, feature, or plan. Match the message length and communication stages to the impact, explaining the reason, key dates, customer disruption, support, and next steps, including cases with no replacement.

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• Writing a retirement notice for a product or feature
• Explaining migration from a legacy product to its replacement
• Preparing an exit announcement when no replacement exists

Analyze incoming Slack messages, emails, or escalations before replying. Separate the explicit request from the outcome behind it, clarify requirements and success criteria, and develop a reply or counterproposal while clearly labeling assumptions.

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• Analyzing an executive's urgent request before replying
• Clarifying the outcome behind a vague feature request
• Preparing a response to an escalation email

Plan and document a small, temporary experiment to test one risky product assumption before development. Choose a suitable prototype approach and define participants, pass and fail criteria, timing, ownership, and a disposal plan.

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• Testing demand for a workflow automation idea
• Documenting an experiment for a pricing hypothesis
• Checking whether users can complete a signup form

Choose a small validation experiment based on your hypothesis, risks, time, and resources. Compare five methods, from technical checks to user interaction tests, and define pass, fail, and learning criteria before investing in a larger build.

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• Choosing a validation method for a risky idea
• Planning an AI feasibility check
• Selecting a test for onboarding task completion

Understand the shift from product manager to Director through scope and planning horizon. Identify role-transition difficulties and translate broad company priorities into product responsibilities and clearer direction for teams.

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• Understanding how PM and Director responsibilities differ
• Examining difficulties after a Director promotion
• Translating vague company strategy into team responsibilities

Compare business growth options across existing and new products and markets. The skill connects each option to documented demand signals, rates its risk, and recommends an order of action with the assumption that could change it.

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• Compare growth options for next year's business plan
• Check the evidence behind a diversification proposal
• Sequence growth initiatives by risk and funding needs

Build a concise sales card for competing against one rival using public evidence. Organize talking points, questions, pricing, and claims to avoid, with sources, dates, and labels distinguishing facts, inferences, and assumptions.

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• Prepare for sales conversations against a recurring competitor
• Rebuild an outdated sales comparison card with sources
• Develop questions backed by documented competitor limitations

Assess SaaS business health across growth, customer retention, profitability per customer, and cash efficiency. Use available metrics to build a stage-aware scorecard, identify warning signs, and prioritize improvements for business reviews or fundraising preparation.

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• Preparing a business health scorecard for a board meeting
• Prioritizing improvements during a quarterly business review
• Reviewing business metrics before fundraising

Research a company, industry, or competitor group through web search and seven analytical lenses. Produce structured, cited findings on business models, products, competition, and strategic signals for product decisions and further analysis.

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• Researching a company before a client engagement
• Comparing several competitors' products and strategic bets
• Gathering source material for SWOT or positioning work

Build a company research brief from public sources, covering executive statements, product strategy, organizational practices, and transformation initiatives. Use dated sources to prepare for interviews, understand competitors, assess potential partners, or explore market entry.

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• Preparing for a product management interview
• Researching a competitor's product strategy
• Briefing a team before a potential partner meeting

Research key competitors and produce cited profiles, a comparison table, and implications for a product decision. Separate facts from inferences and assumptions, highlight evidence quality, and create a consistent baseline for later comparisons.

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• Reviewing a product's positioning against competitors
• Informing roadmap priorities with competitive evidence
• Investigating a rival's strengths after lost deals

Prepare customer-facing teams before announcing a product or feature retirement. Create support FAQs, honest replacement comparisons, objection responses, and escalation guidance, with the scope adjusted from a short support note to a broader training pack.

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• Prepare a support FAQ before announcing a retirement
• Create sales comparisons that include replacement gaps
• Draft responses to customer objections

Break a large feature into smaller user stories, each describing a useful change for users. Apply nine splitting patterns, define acceptance criteria, and assess which work to deliver first, defer, or remove.

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• Splitting an onboarding epic into smaller user stories
• Breaking down a reporting feature before sprint planning
• Choosing a split pattern for an admin workflow

Turn a competitive or market question into a focused research approach through three adaptive questions. Get recommendations for information sources, review frequency, and executing skills, with reasons tailored to the decision and available time.

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• Choosing where to investigate a suspected competitor move
• Planning competitive research within limited time
• Setting a sustainable market monitoring schedule

Plan competitive and market research across public news, financial records, statistics, patents, hiring, and operational signals. Separate observations from inferences and cross-check independent evidence to support market sizing, roadmap choices, pricing, and sales materials.

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• Cross-check signs of a competitor's planned market entry
• Find evidence for market size estimates
• Choose sources for a competitive research plan

Organize competitive analysis across six areas, from market structure to competitors’ future plans. Choose the steps relevant to a business decision and turn findings into comparison matrices, sales reference sheets, positioning responses, and threat assessments.

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• Planning competitive research for an annual strategy review
• Combining scattered competitor research into usable materials
• Preparing sales responses against a specific rival

Use three adaptive questions to identify where product growth is stuck. The skill recommends a path through new customer segments, geographies, distribution channels, or products, then suggests a low-cost first experiment and a common trap to watch for.

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• Identify where product growth is getting stuck
• Choose between new customer segments and new regions
• Compare distribution expansion with a new product

Assess customer acquisition channels using acquisition costs, lifetime customer value, payback time, retention, and growth capacity. Compare channels and receive recommendations to increase spending, improve performance, pause activity, or continue with a spending cap.

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• Decide whether a paid advertising channel deserves more budget
• Compare content, outbound sales, and partner referrals
• Choose whether to improve or pause an underperforming channel

Prepare customer interviews to investigate problems, churn, or new product ideas. Clarify research goals, participants, and access constraints, then choose a method and create a tailored plan with questions, follow-ups, bias checks, and criteria for useful findings.

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• Preparing interviews to validate a new product problem
• Investigating why customers leave or fail to activate
• Planning research with limited customer access and time

Guide a product team from a problem hypothesis through customer interviews, research synthesis, and solution experiments. Use six structured phases to gather evidence, compare options, and decide whether to build, change direction, or stop.

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• Validating customer problems before development
• Investigating onboarding drop-off or churn
• Organizing interviews and research synthesis

Turn a product retirement decision into a practical checklist matched to its scale. Organize work by lifecycle phase, assign responsible teams, and define approval conditions while covering data, contracts, access, and financial obligations.

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• Planning the shutdown of a legacy feature
• Coordinating a product retirement across teams
• Checking data and contract obligations before closure

Plan stakeholder conversations before retiring a product or feature. Get an ordered sequence of meetings, with questions, commitments, warning signs, and required outcomes, adjusted to the scale and complexity of the retirement.

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• Planning conversations before a product retirement
• Checking promises made by Sales before announcing
• Coordinating a retirement involving resellers