Dean Peters

Work through the move from product manager to Director with questions tailored to your stage. Get practical recommendations for promotion preparation, interviews, early leadership challenges, or persistent difficulties in the role.

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• Identifying development priorities before a Director promotion
• Preparing experience stories and answers for Director interviews
• Addressing delegation and direction-setting challenges after promotion

Work through eight canvas sections to clarify a business problem, target users, desired outcomes, and possible solutions. Turn assumptions into testable hypotheses and choose the smallest experiment to investigate the most important uncertainty before development.

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• Framing the problem behind a new product idea
• Aligning a cross-functional team on assumptions
• Choosing which hypothesis to test first

Draft customer announcements for retiring a product, feature, or plan. Match the message length and communication stages to the impact, explaining the reason, key dates, customer disruption, support, and next steps, including cases with no replacement.

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• Writing a retirement notice for a product or feature
• Explaining migration from a legacy product to its replacement
• Preparing an exit announcement when no replacement exists

Compare business growth options across existing and new products and markets. The skill connects each option to documented demand signals, rates its risk, and recommends an order of action with the assumption that could change it.

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• Compare growth options for next year's business plan
• Check the evidence behind a diversification proposal
• Sequence growth initiatives by risk and funding needs

Analyze incoming Slack messages, emails, or escalations before replying. Separate the explicit request from the outcome behind it, clarify requirements and success criteria, and develop a reply or counterproposal while clearly labeling assumptions.

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• Analyzing an executive's urgent request before replying
• Clarifying the outcome behind a vague feature request
• Preparing a response to an escalation email

Turn a product retirement decision into a practical checklist matched to its scale. Organize work by lifecycle phase, assign responsible teams, and define approval conditions while covering data, contracts, access, and financial obligations.

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• Planning the shutdown of a legacy feature
• Coordinating a product retirement across teams
• Checking data and contract obligations before closure

Compare current competitor evidence with a previous research snapshot and report only meaningful changes, with sources and dates. Flag sales comparison materials, positioning, pricing analysis, or roadmap assumptions that need updating during recurring monitoring.

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• Checking monthly changes against a previous competitor report
• Tracking competitors' pricing and plan changes
• Finding sales comparison materials that need updating

Define a consistent process for unattended AI research using public sources. Limit clarification questions, show a search plan, distinguish facts from interpretations and assumptions, and keep reports structured so repeated investigations can be compared.

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• Defining a process for recurring competitive research
• Separating sourced facts from AI interpretations
• Comparing findings across quarterly investigations

Guide a workshop that maps a specific customer’s experience from start to finish. Capture stages, actions, thoughts, emotions, and pain points, then produce a customer journey map and a prioritized list of improvement opportunities.

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• Mapping the onboarding experience for new customers
• Finding obstacles between trial signup and first value
• Reviewing support experiences for customers at risk of leaving

Evaluate whether a product feature deserves investment by comparing revenue or retention benefits with development and ongoing costs. Receive calculations, payback estimates, and recommendations that account for strategic value and uncertain assumptions.

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• Decide whether to build a feature this quarter
• Compare feature ideas by financial return and strategic value
• Explain roadmap priorities to stakeholders

Compare a previous PESTEL analysis of political, economic, social, technological, environmental, and legal factors with current evidence. Identify meaningful changes and broken assumptions, then summarize their implications for strategy and product plans with sources.

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• Quarterly reviews of external business conditions
• Checking assumptions after regulatory changes
• Connecting external changes to product plans

Structure customer research around what people want to accomplish, the difficulties they face, and the benefits they seek. Explore practical tasks, social perceptions, and emotions to clarify unmet needs and guide product positioning or priorities.

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• Uncovering needs behind feature requests
• Organizing findings from customer interviews
• Revisiting product positioning around customer goals

Assess how political, economic, social, technological, environmental, and legal changes could affect a product or market. Summarize external opportunities, threats, and recommended actions to support market entry decisions, strategy reviews, and longer-term product planning.

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• Assessing risks before entering a new market or region
• Reviewing external assumptions behind an annual strategy
• Reassessing product plans after regulatory or economic changes

Prepare customer-facing teams before announcing a product or feature retirement. Create support FAQs, honest replacement comparisons, objection responses, and escalation guidance, with the scope adjusted from a short support note to a broader training pack.

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• Prepare a support FAQ before announcing a retirement
• Create sales comparisons that include replacement gaps
• Draft responses to customer objections

Work through up to five adaptive questions to clarify your product’s customers, unmet needs, category, benefits, and competitive differences. Turn the answers and supporting evidence into a positioning statement and a concise summary for stakeholder review.

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• Clarify vague product messaging before launch
• Reposition an existing product
• Agree on target customers and competitive differences

Plan the first 90 days as a VP or CPO product leader through organizational interviews, validation, and evidence-based action. Build a people assessment, identify unwritten priorities, and choose three to five changes grounded in what you learn.

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• Planning the first 90 days in a product leadership role
• Preparing questions for the CEO before accepting a CPO offer
• Validating organizational findings before making changes

Plan and document a small, temporary experiment to test one risky product assumption before development. Choose a suitable prototype approach and define participants, pass and fail criteria, timing, ownership, and a disposal plan.

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• Testing demand for a workflow automation idea
• Documenting an experiment for a pricing hypothesis
• Checking whether users can complete a signup form

Choose a small validation experiment based on your hypothesis, risks, time, and resources. Compare five methods, from technical checks to user interaction tests, and define pass, fail, and learning criteria before investing in a larger build.

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• Choosing a validation method for a risky idea
• Planning an AI feasibility check
• Selecting a test for onboarding task completion

Build a concise sales card for competing against one rival using public evidence. Organize talking points, questions, pricing, and claims to avoid, with sources, dates, and labels distinguishing facts, inferences, and assumptions.

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• Prepare for sales conversations against a recurring competitor
• Rebuild an outdated sales comparison card with sources
• Develop questions backed by documented competitor limitations

Build a company research brief from public sources, covering executive statements, product strategy, organizational practices, and transformation initiatives. Use dated sources to prepare for interviews, understand competitors, assess potential partners, or explore market entry.

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• Preparing for a product management interview
• Researching a competitor's product strategy
• Briefing a team before a potential partner meeting

Break a large feature into smaller user stories, each describing a useful change for users. Apply nine splitting patterns, define acceptance criteria, and assess which work to deliver first, defer, or remove.

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• Splitting an onboarding epic into smaller user stories
• Breaking down a reporting feature before sprint planning
• Choosing a split pattern for an admin workflow

Turn a competitive or market question into a focused research approach through three adaptive questions. Get recommendations for information sources, review frequency, and executing skills, with reasons tailored to the decision and available time.

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• Choosing where to investigate a suspected competitor move
• Planning competitive research within limited time
• Setting a sustainable market monitoring schedule

Plan competitive and market research across public news, financial records, statistics, patents, hiring, and operational signals. Separate observations from inferences and cross-check independent evidence to support market sizing, roadmap choices, pricing, and sales materials.

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• Cross-check signs of a competitor's planned market entry
• Find evidence for market size estimates
• Choose sources for a competitive research plan

Organize competitive analysis across six areas, from market structure to competitors’ future plans. Choose the steps relevant to a business decision and turn findings into comparison matrices, sales reference sheets, positioning responses, and threat assessments.

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• Planning competitive research for an annual strategy review
• Combining scattered competitor research into usable materials
• Preparing sales responses against a specific rival